2017 Annual CPPA Conference & Trade Show

Parking: Services, Solutions and Sustainability

November 15th - 17th, 2017
Hyatt Regency Monterey


Schedule of Events

Wednesday, Nov 15, 2017
6:45 AM -
7:30 AM
Sunrise Walk/ Run
Hyatt Regency Hotel
7:30 AM -
8:30 AM
Continental Breakfast
Hyatt Regency Hotel
9:00 AM -
9:30 AM
Business Meeting
Hyatt Regency Hotel
9:30 AM -
9:55 AM
Special Guests
Hyatt Regency Hotel
10:00 AM -
11:00 AM
Keynote Address: Finding Joy in Your Every Day Work Life
Hyatt Regency Hotel
Orange County Assistant District Attorney Tracy Miller will deliver this year’s conference keynote speech entitled, Finding Joy In Your Every Day Work Life. Tracy began her career as a law clerk for prosecutors Marcia Clark and Christopher Darden on the OJ Simpson case. Tracy was an adjunct professor for Chapman University, the 2010 Ambassador of Peace Award recipient, the recipient of the Orange Police Department’s Medal of Valor and the 2013 Orange County Department of Education’s Community Service Award. Tracy has prosecuted thousands of cases and throughout her career and has specialized in sexual assault, domestic violence, gang carjacking, robbery and homicide. She prosecuted the first gang injunction case in Orange County and currently supervises over 30 attorneys, investigators and community advocates. She has completed over 80 jury trials. As a professional presenter, Tracy gives passionate, interactive and funny presentations that leave her audience members feeling more alive and excited about their work. Tracy’s presentations are unique because she immediately connects with her audiences by being authentic and vulnerable about her own life and through her high energy, interactive trainings she teaches others to find joy every day.
11:00 AM -
1:30 PM
Exhibit Hall with Lunch
Hyatt Regency Hotel



1:45 PM -
3:00 PM
General Session: TNC Town Hall: Q & A with Uber and Lyft
Hyatt Regency Hotel

Allison Wylie from Uber and Debs Schrimmer from Lyft will participate in a Town Hall Meeting about Transportation Network Companies.  This moderated Q&A general session will allow you to ask the tough questions about ride-sharing and how it’s impacting the parking industry.  

3:15 PM -
4:30 PM
Certifications for the Modern Parking Professional
Chart your Course for  Success with APO, CAPP and Parksmart 

Certifications for the Modern Parking Professional: Chart your Course for  Success with APO, CAPP and Parksmart 

Learn about three important certifications that will guide your career, your program and your facilities.  This session will discuss the Accredited Parking Organization accreditation, the Certified Administrator of Public Parking certification and the Parksmark credential for sustainable buildings. 


3:15 PM -
4:30 PM
Connected and Autonomous Vehicles and Their Impact on Parking
Hyatt Regency Hotel

This session will feature a panel discussion that focuses on parking and the autonomous/connected car. In the years since the parking industry emerged, advances in parking management practices and technology have grown slowly, but steadily. Today, with the rapid spread of connected vehicles on the road and autonomous vehicles on the horizon, changes in the parking industry will be fast paced and disruptive. As an industry, we need to learn how to use the latest technology to our advantage to prepare for a connected and driverless world. Learn how big data & connected / autonomous cars will revolutionize urban mobility and learn how big data & connected / autonomous cars will alter the parking industry.

4:30 PM -
6:00 PM
Exhibit Hall Reception
Hyatt Regency Hotel
Thursday, Nov 16, 2017
7:30 AM -
8:30 AM
Continental Breakfast
Hyatt Regency Hotel
8:00 AM -
9:30 AM
Roundtable Discussion: Front Line Staff
Hyatt Regency Hotel
If you are an organization’s front line, from customer service representative and enforcement officer to maintenance and special event staff, join your colleagues to discuss your biggest challenges and learn from your colleagues about solutions that you can bring back home.  
8:00 AM -
9:30 AM
Roundtable Discussion: Municipal Management
Hyatt Regency Hotel
If you oversee a municipal operation or work with those who do, this session is for you.  In this facilitated roundtable discussion participants will discuss contemporary topics unique to them, generate ideas on how to overcome common problems and network.
8:00 AM -
9:30 AM
Roundtable Discussion: University Management
Hyatt Regency Hotel
If you oversee a university parking and transportation department or work with those who do, this session is for you.  In this facilitated roundtable discussion participants will discuss contemporary topics unique to them, generate ideas on how to overcome common problems and network. 
9:45 AM -
10:40 AM
Parking Technology Procurement – Who, why, when, how and (most important) WHAT you need to know
Hyatt Regency Hotel
This presentation will be focused on the lessons learned from the most recent parking procurements and industry technology and service solicitations including a review of the considerations that an agency must evaluate in order to address their short term and long term parking planning to ensure an adaptive solution that will incorporate and integrated with the ongoing evolution of parking technology. We will also review procurement processes and discuss performance standards that should be considered when evaluating vendor solutions. 
9:45 AM -
10:40 AM
Proper Planning Prevents Poor Performance: How Planning Makes or Breaks Big Events 
Hyatt Regency Hotel
What do the Final Four, NASCAR, Georgia Tech Football and the Super Bowl have in common?  Thorough and comprehensive parking and transportation planning.  In this session you will hear from an industry leader in special event management and planning where he shares the secrets to planning and executing a successful large event that accommodates parkers, transit, bicyclists, pedestrians and the media.  
9:45 AM -
10:40 AM
UCLA’s Comprehensive EV Charging Plan
Hyatt Regency Hotel
In this session you will learn about UCLA’s plan to address demand for EV charging for faculty, staff, students, patients and visitors, a creative approach to meet the goal of converting 2 percent of all structure spaces to EV available by the end of 2017.  
10:45 AM -
11:40 AM
Shared Mobility Explosion
Hyatt Regency Hotel
Driven by innovation in technology and mobile communications and combined with social trends such as the "sharing economy", a new specialty area is emerging that is sometimes referred to as "shared mobility resources". This presentation provides an overview of shared mobility resources, tools and strategies as well as providing a "mini-case study" of how these elements are being considered within the context of one community's new parking and mobility management strategic vision for the future.
10:45 AM -
11:40 AM
So You Want All the Bells and Whistles On That Parking Structure?
Hyatt Regency Hotel
Designing a new parking structure can create a lot of expectations. But when construction costs start to develop, it’s time to ask the question: “Can you afford all the bells and whistles that have been dancing around in the minds of your stakeholders, committees and of course, you the person responsible to make this happen?” This session will help you understand the construction costs of parking facility amenities and the impact they can have on your project.
10:45 AM -
11:40 AM
Using Data to Purpose and Refine Parking Policy
Hyatt Regency Hotel
This session will detail two real life examples of California municipalities using data to inform policy decisions in the summer of 2017.  Attendees will: 1) learn about preparing for parking policy change - identifying opportunities for change and stakeholders involved; 2) learn about implementing parking policy change - best practices for getting change passed; and 3) learn about monitoring and measuring the impacts of parking policy change using data.
11:45 AM -
1:15 PM
Awards Lunch with Special Guest IPI CEO Shawn Conrad
Hyatt Regency Hotel
1:15 PM -
3:15 PM
Exhibit Hall
Hyatt Regency Hotel
1:30 PM -
4:25 PM
Developing a New Innovative Transit Parking Program
Hyatt Regency Hotel
Parking is the first and last impression for many transit riders and a critical first/last mile connection.  This session will look at the new comprehensive parking management master plan being implemented by LA Metro – in order to retain parking resources for transit users, put parking demand under control, streamline the parking process for their customers and most importantly, planning for the future.  From policy to enforcement, from technology to operation, from research to implementation, from planning to developing, Metro has looked at how to manage parking in a new comprehensive and innovative perspective.
1:30 PM -
4:25 PM
Managing Conflict Through E-Mail
Hyatt Regency Hotel
This presentation details Baylor University’s Parking and Transportation Services development of an email response methodology to respond to customers with positive and predictable outcomes.  Most training in conflict management involves person to person or over the phone interactions.  Email correspondence contains some inherent weaknesses. Even the simplest emailed message can be misunderstood.  To communicate effectively with its customers Baylor has developed a framework for simple, positive on-target replies. 
1:30 PM -
4:25 PM
The Sac State App - Informing and Shaping Demand
Hyatt Regency Hotel
This session is intended for University, College and/or Campus environment Parking and Transportation Managers. This session will share Sacramento State's strategy to communicate with our campus community regarding their daily trip to and from campus - whether it's driving, carpooling, biking or utilizing transit, we address the commute with solutions for each mode through the Sac State App.
4:30 PM -
5:25 PM
Burritos on the Clock: Accountability in Garage Operations
Hyatt Regency Hotel
Do you have a handle on your field staff’s productivity?  Can you account for their time? Are they patrolling the facilities, submitting issues they find, assisting customers in a timely manner? Do you know what your staff is doing in REAL time? How much is too much information? This session will show you how to effectively manage your field operations staff and give you tools to ensure they are productive and accountable with their time.
4:30 PM -
5:25 PM
It’s Complicated: Opportunities & Challenges Using Automated License Plate
Recognition Technology for Parking Enforcement and Management
Hyatt Regency Hotel

It’s Complicated: Opportunities & Challenges Using Automated License Plate Recognition Technology for Parking Enforcement and Management

Automated License Plate Recognition (ALPR) technology is a promising tool for parking enforcement, but how can we leverage its data collection capabilities for parking management? This session explores opportunities and challenges of using ALPR for both parking enforcement and data-driven decision-making, based on the City of Berkeley’s lessons learned from implementing this technology as part of the goBerkeley demand-responsive parking program.

4:30 PM -
5:25 PM
The Making of “Program of the Year”
Hyatt Regency Hotel
In 2016, the SacPark® program was awarded Parking Program of the Year by the CPPA. This session will describe why and how the City developed this comprehensive program, including policy and process changes, introduction of new technology and integrations, organizational changes, legislative challenges, formation of public/private partnerships, and thinking outside the box.
6:30 PM -
8:00 PM
A Night at the Aquarium
Monterey Bay Aquarium
Dinner Buffet and entrance to Monterey Aquarium for Private event
Friday, Nov 17, 2017

Speakers

Title:Director of Parking and transportation services
Organization:Cal Poly Pomona

Mike Biagi currently serves as the Director of Parking and transportation services for Cal Poly Pomona, a position he has held for the last seven years.

Prior to that, Mike was the General Manager for Transportation Concepts, overseeing the largest fixed route transit contract for the Riverside Transit Agency.

He also spent 10 years managing the Landside Operations Division for Los Angeles World Airports where he was in charge of all public and employee parking, commercial vehicles, and the Flyaway bus system.

Mike has a Bachelor of Arts degree from Cal State Long Beach, and a Master of Public Administration from Cal Poly Pomona.

When he's not working, Mike can be found on the golf course or surfing with his son, and he and his wife enjoy camping, hiking and anything that involves the outdoors.

Season Details
11/15/2017 03:15 PM -
11/15/2017 04:30 PM
Certifications for the Modern Parking Professional
Chart your Course for  Success with APO, CAPP and Parksmart 
Title:Senior Practice Builder and Regional Vice President
Organization:Kimley-Horn and Associates

Mr. Burns is a Senior Practice Builder and Regional Vice President for Kimley-Horn and Associates, Inc. and has over 30 years of parking operations, management and consulting experience. 

In the past several years, Mr. Burns has lead national and international research and analysis efforts in the areas of parking system strategic planning and “smart parking” system development. Mr. Burns is a national leader in sustainable parking and transportation policy development and recently worked with a team of colleagues at the International Parking Institute to develop its new Accredited Parking Organization (APO) program.

In 2010 Mr. Burns was honored as the International Parking Institute’s “Parking Professional of the Year.”  In the same year, Mr. Burns was also invited by the WhiteHouse to be a speaker at the first “Green Gov Symposium” held on the campus of the George Washington University in Washington, DC.  In recent years, Mr. Burns was invited to be a keynote speaker at the international Transport Futures conference in Toronto, the Symposium for Urban Space Management in Maringa, Brazil and the Towns and Cities Conference in Wellington, New Zealand. 

Season Details
11/16/2017 10:45 AM -
11/16/2017 11:40 AM
Shared Mobility Explosion
Hyatt Regency Hotel
Title:Senior Training & Development Specialist
Organization:International Parking Institute

Cindy Campbell is the Senior Training and Development Specialist for the International Parking Institute (IPI). With over 35 years of experience in law enforcement, parking, and transportation services, she brings comprehensive industry knowledge and professional experience to the IPI training program.  Cindy is a past chairman of the Board for the International Parking Institute and is credited as one of the founders of the “Parking Matters” initiative.  Parking Matters was created to advance the parking profession through education and increased awareness about the value of parking professionals. 

Prior to joining the staff at IPI, Cindy served as Associate Director of University Police for California Polytechnic State University. She is now dedicated to providing staff training, motivation, and skill enhancement through IPI onsite training programs. 

Season Details
11/16/2017 08:00 AM -
11/16/2017 09:30 AM
Roundtable Discussion: Front Line Staff
Hyatt Regency Hotel
Title:Parking Assets Manager
Organization:UCLA Events & Transportation

Devron Carter is the Parking Assets Manager at UCLA Events & Transportation. He oversees the Parking Assets team that is responsible for parking construction projects, safety and security, and parking facility maintenance. During Devron’s 22 years with UCLA Transportation he has had the pleasure of serving in several different capacities within the organization, which included both administrative and operational roles.  This unique experience has provided him the insight to implement efficient and convenient parking solutions, while at the same time addressing political and administrative challenges. 

Season Details
11/16/2017 09:45 AM -
11/16/2017 10:40 AM
UCLA’s Comprehensive EV Charging Plan
Hyatt Regency Hotel
Title:Senior Director
Organization: Los Angeles County Metropolitan Transportation Authority

In 2014, Frank was recruited by LA Metro to overhaul their parking program. Over 25,000 parking spaces spreads out in 1,400 square miles along the Los Angeles County Transit System is currently under his administration. The objective of his team is redeveloping the parking program in a comprehensively. Frank also serves as the Board of Director and Public Council Chairman for National Parking Association. Frank has an inherent knack for knowing where the industry is headed and is always one of the first professionals to adapt to change. Frank’s aggressiveness and accomplishment has recognized in both state and national levels.

Season Details
11/16/2017 01:30 PM -
11/16/2017 04:25 PM
Developing a New Innovative Transit Parking Program
Hyatt Regency Hotel
Title:Associate Director, University Transportation and Parking Services
Organization:Cal Poly State University, San Luis Obispo

Marlene Cramer, CAPP is the Associate Director, University Transportation and Parking Services at Cal Poly State University, San Luis Obispo, California.

Marlene is a regular contributor to the California Public Parking Association (CPPA) Newsletter and IPI’s “Parking Professional” magazine.  Marlene was awarded Parking Professional of the Year in 2008 by CPPA and has held leadership positions within CPPA as Treasurer, Vice Present, President and Past President. 

Marlene holds a Business Degree in Management and Human Resources Management from Columbia College. 

Season Details
11/16/2017 08:00 AM -
11/16/2017 09:30 AM
Roundtable Discussion: University Management
Hyatt Regency Hotel
Title:Director, Web & Mobile Services Information Resources & Technology
Organization:Sacramento State

From desktop to Smart phones, Jeff has guided Sacramento State’s Web & Mobile Services team since 2008 with the mission of optimizing the campus digital experience. In addition to leading the implementation of campus-wide Web Content Management (WCM), Jeff has overseen the push to bring learning into the hands of students through, accessible, mobile-friendly websites and the free Sac State Mobile app. In 2014, Sacramento State became the third school in California to optimize class registration for mobile devices,

Previously, Jeff served as the Campus Web Manager for Northern Arizona University. He also founded FoodCount.com, and collaborated with Teva Sport Sandals, National Geographic Theatre, IMAX, the Grand Canyon Association and Grand Canyon National Park as a co-founder of Canyon WebWorks, a nationally-recognized web development company.

Jeff holds a BS in Communication/Marketing and a Master of Administration, both from Northern Arizona University.

Season Details
11/16/2017 01:30 PM -
11/16/2017 04:25 PM
The Sac State App - Informing and Shaping Demand
Hyatt Regency Hotel
Title:President
Organization:Dixon Resources Unlimited

With over 26 years of parking and transportation management experience, Julie Dixon has been directly supporting municipalities throughout the United States. She has extensive knowledge and hands-on experience with the solicitation, development, deployment, operation, and maintenance of solutions ranging from municipal parking programs to automated enforcement systems. She has been responsible for establishing policies, defining objectives and delivering on initiatives for municipalities of all sizes, working at all levels within the administration, enforcement and adjudication processes. In October 2012, Ms. Dixon founded DIXON Resources Unlimited with a goal of directly supporting municipal parking programs.

Season Details
11/16/2017 09:45 AM -
11/16/2017 10:40 AM
Parking Technology Procurement – Who, why, when, how and (most important) WHAT you need to know
Hyatt Regency Hotel
Title:Director of Business Development
Organization:INRIX

Nathan Donnell is the Director of Business Development at INRIX and has over 12 years experience in the parking industry.

He has extensive experience working with municipalities, universities and private operators to enhance their parking programs with technology that makes transportation more efficient to drivers around the world

Season Details
11/15/2017 03:15 PM -
11/15/2017 04:30 PM
Connected and Autonomous Vehicles and Their Impact on Parking
Hyatt Regency Hotel
Title:Parking Manager
Organization:City of Sacramento

Matt Eierman is with the City of Sacramento, Parking Services Division, and has served as the City’s Parking Division Manager for the past four years, overseeing a staff of 142 employees who provide support as unit managers, parking lot personnel, parking enforcement officers, parking meter operations, city right-of-way management, maintenance and custodial staff. 

Mr. Eierman has also served in other functions with the Parking Division for over 11 years prior to his current position, including the division’s Operations General Supervisor and Administrative Officer overseeing the City’s off-street and parking meter operations. Prior to City service, Matt was a member of the senior management team for AMPCO Parking where he first started his professional parking career as a valet driver. 

Mr. Eierman was instrumental in the implementation of the City of Sacramento's Parking Modernization movement. This process included an overhaul of parking policies, technologies, operations and equipment. These changes were necessary to balance the anticipated parking and transportation management needs with the addition of new businesses, growth in residential housing, the Railyard expansion and Golden 1 Center. 

In a short period of two years, innovations such as online parking reservations, shared parking strategy, online residential permits, upgrades with advanced garage equipment, license plate recognition technology, new parking management business lines, wayfinding signs and a comprehensive Certified Partners Program were implemented. This involved years of extensive outreach with community and business groups, marketing campaigns and media coverage.

Season Details
11/16/2017 04:30 PM -
11/16/2017 05:25 PM
The Making of “Program of the Year”
Hyatt Regency Hotel
Title:Transportation Policy Manager
Organization:Lyft

Corey is an attorney and policy wonk focusing on emerging technology transportation solutions. He joined Lyft in 2017 as a Transportation Policy Manager, working with government officials and other stakeholders to develop policies and promote Lyft's vision for the future of transportation. Prior to joining Lyft, Corey served as Senior Advisor to the EV Everywhere initiative at the United States Department of Energy, and before that, as Transportation Counsel to former Rep. Patrick Murphy of Florida. Corey holds a J.D. from The George Washington University Law School and a B.A from Rutgers University

Season Details
11/15/2017 01:45 PM -
11/15/2017 03:00 PM
General Session: TNC Town Hall: Q & A with Uber and Lyft
Hyatt Regency Hotel
Title:Program Specialist
Organization:City of Sacramento

Erika Galang joined the Parking Division in 2007 initially as a Program Analyst serving as the division’s lead for labor relations, customer services and human resources. Later, in 2014, she became a Program Specialist managing the division’s Strategic Management and Policy Planning section. This section is responsible for the authoring and implementation of all City of Sacramento parking policies, legislation and ordinances, marketing and signage for City parking facilities and on-street programs, commercial property leasing and facility management, SacPark website content and all Public Records Requests received by the division. With over 22 years of background in law and education, Erika was a major contributor to the division’s work to establish new ordinances to support Golden 1 Center, promote parking modernization efforts, revive commercial tenant spaces to bring new businesses into the downtown core, and assist with the division’s restructure to maximize efficiencies and growth.

Season Details
11/16/2017 04:30 PM -
11/16/2017 05:25 PM
The Making of “Program of the Year”
Hyatt Regency Hotel
Title:goBerkeley Program Manager
Organization:City of Berkeley

Gordon Hansen manages the goBerkeley demand-responsive parking program, which has been implemented in three commercial districts in Berkeley. Gordon is currently working on a new pilot project studying ways to improve parking options for all users in Berkeley's residential neighborhoods. 

Season Details
11/16/2017 04:30 PM -
11/16/2017 05:25 PM
It’s Complicated: Opportunities & Challenges Using Automated License Plate
Recognition Technology for Parking Enforcement and Management
Hyatt Regency Hotel
Title:Director of Transportation Services
Organization:UC Riverside

Irma Henderson, CAPP is the Director of Transportation Services at UC Riverside.  She received her MBA from Pepperdine University and BA from UC Irvine.  She serves on the IPI CAPP Board of Directors and co-chairs the IPI Sustainability Committee. With over 16 years of experience in the industry, Irma serves a campus community of approximately 23,000 students, 7,500 employees and 500 University vehicles by moving the UCR forward with innovative, environmentally sound, and resourceful transportation options for the future grown and education of our community. 

Season Details
11/15/2017 03:15 PM -
11/15/2017 04:30 PM
Certifications for the Modern Parking Professional
Chart your Course for  Success with APO, CAPP and Parksmart 
Title:Los Angeles Department of Transportation
Organization:Principal Transportation Engineer, Parking Management

Ken oversees the parking meter division at LADOT, and recently was the lead manager in coordinating LA's accessible parking committee, teaming with LA's Department on Disability.

Role: First presenter covering LA's Accessible Parking Committee recommendations, and will participate as expert during interactive audience portion of the session. 

Season Details
11/17/2017 10:00 AM -
11/17/2017 12:00 PM
Accessible Parking Policy Reform Efforts in Los Angeles and San Francisco -- and Your Community?
Hyatt Regency Hotel
Title:On-Street Operations General Supervisor
Organization:City of Sacramento

Ursula Johnson is the Operations General Supervisor for the Parking Enforcement staff. The enforcement team, which consists of 47 Parking Enforcement Officers, 3 Supervisors and 1 Program Analyst is responsible for many components. Monitoring On-Street and Off-Street parking ordinance compliance, the enforcement of 31 managed facilities and 5 City garages, City wide special event support and coordination, the safety program, and the divisions Labor Relations needs. Ursula has been with Parking Services For the past 19 years. She joined the division in 1998 as a Part-time Non-Career Parking Enforcement Officer. While demonstrating leadership capabilities Ursula was promoted in 2003 to a Parking Enforcement Supervisor and now services as the On-Street Operations General Supervisor.

Season Details
11/16/2017 04:30 PM -
11/16/2017 05:25 PM
The Making of “Program of the Year”
Hyatt Regency Hotel
Title:Vice President – Municipal Services
Organization:SP Plus Corporation

Casey Jones is Vice President – Municipal Services for SP Plus Corporation where he works with cities to solve parking and transportation challenges.  He is the corporate subject matter expert for universities, transportation demand management and sustainability.  He joined the company in 2013 after 18 years overseeing parking programs in Seattle, Portland, and Spokane, and at the University of Colorado and Boise State University.  He has been responsible for award-winning programs recognized for superior customer-service, technological innovation and sustainability.  In addition, Jones founded his own consulting firm and has served communities and universities focusing on improving customer satisfaction, reducing operational costs and improving financial performance.  

Jones is past chairman of the board for the International Parking Institute (IPI), the world’s largest trade association for parking professionals.  He serves on the Accredited Parking Organization board of directors and he is the founding president of the Pacific Intermountain Parking and Transportation Association.

He holds a master of public administration degree, a bachelor’s degree in political science and a graduate certificate in sustainability.  He is a Certified Administrator of Public Parking and a Certified Main Street Manager.  He and his wife and two boys live in Boise, Idaho.

Season Details
11/15/2017 03:15 PM -
11/15/2017 04:30 PM
Certifications for the Modern Parking Professional
Chart your Course for  Success with APO, CAPP and Parksmart 
Title:Head of Enterprise Accounts
Organization:Smarking, Inc.

Cassius is the Head of Enterprise Accounts at Smarking, a business intelligence platform built for parking professionals. As an early employee, Cassius helped Smarking attain it's first clients. Today he is tasked with leading the firms growth efforts, managing strategic accounts, and guiding product development. Before joining the parking industry, Cassius spent several years working as an analyst in the financial services industry. He holds a bachelor's degree in Finance from the College of William and Mary and enjoys beating his data-science-minded colleagues in board games.

Season Details
11/15/2017 01:45 PM -
11/15/2017 03:00 PM
General Session: TNC Town Hall: Q & A with Uber and Lyft
Hyatt Regency Hotel
Title:Parking Technology and Infrastructure Manager
Organization:City of Sacramento

Mike King is the Parking Technology and Infrastructure Manager for the City of Sacramento, CA, responsible for the procurement, deployment, and operations of the technology and facilities for the City’s on- and off-street parking assets. He joined the City and the Parking Services Division in February 2013. Mike’s section includes the Parking Meter Shop and the Off-Street Facilities/Custodial team.

He has completed a procurement of a comprehensive Parking Access and Revenue Control System (PARCS) to serve multiple parking garages, a City-wide Mobile License Plate Recognition System, 6,000 parking meters, a mobile payment system, and payment machines to control off-street parking lots owned or managed/operated by the City. In addition, Mike led vendors to coordinate and integrate technology components to support the Parking Modernization program.

Prior to Sacramento, Mike was Serco’s Program Manager for SFpark, a federally funded project to reduce congestion by using technology and policy changes to make it easier for drivers to find parking. He has over 19 years’ experience designing and implementing enterprise IT systems with data interchange, and has significant subject matter expertise with parking technology and management and public safety IT. He consulted to a major online service during its Internet deployment, and was the Technical Manager for Herdict, a crowd-sourced platform for identifying web blockages.

Mike also serves on the Board of Directors for the California Public Parking Association. He was the CPPA Secretary for two years and currently is the Treasurer. 

Season Details
11/16/2017 04:30 PM -
11/16/2017 05:25 PM
The Making of “Program of the Year”
Hyatt Regency Hotel
Title:Parking Facility Manager
Organization:UCLA

Alexa Lopez is the Parking Facility Manager at UCLA and has worked there for 7 years.  Her responsibilities include managing construction of special projects and coordinating ongoing maintenance for over 23,000 stalls covering approximately 7 million square feet.  Alexa's background in architecture and construction brings a practical approach to her work, helping overcome project challenges and identify process improvements.  This continues to help her team attain the difficult balance of efficiently allocating resources to maximize customer service impact on the campus’ first electric vehicle charging plan.

Season Details
11/16/2017 09:45 AM -
11/16/2017 10:40 AM
UCLA’s Comprehensive EV Charging Plan
Hyatt Regency Hotel
Title:Senior Director of University Transportation, Parking and Support Services
Organization:Sacramento State

Tony Lucas is Senior Director of University Transportation, Parking and Support Services at Sacramento State.  In this role he is responsible for the planning, development, and management of Sacramento State’s Parking and Transportation systems.  His duties include managing 13,500 parking spaces for 35,000 students, faculty and staff as well as managing the parking enforcement and alternative transportation systems for one of California’s largest public universities.  Tony is also responsible for leading the campus Mail and Reprographics departments.

Prior to arriving at Sacramento State, Tony was the Deputy Executive Learning Officer and Chief Information Officer for the Department of Navy’s Office of Executive Learning from May 2002 to May 2007.  While serving this role, he planned and implemented a continuum of courses designed to develop the business acumen of the Navy’s most senior Admirals and Senior Executive Service civilians.  Tony developed and managed the Information and Administrative organizations and coordinated the Academic program for the Department of the Navy’s Executive Learning Program.

Tony served as Director in several positions at CSU Monterey Bay from May 1994 to May 2002.  While serving as CSU Monterey Bay’s first IT Manager, he designed, implemented and managed CSU Monterey Bay’s network and information systems environments enabling the university to realize it’s distinction as the CSU’s Technological Flagship.  Tony was also responsible for planning and implementing the California State University’s first fully functional, cross-divisional “One-Stop-Shop” service organization.  This organization merged service points from all service departments within the Administrative Division and the Student Affairs Division forming a single customer service point for Students, Faculty and staff.

Tony is a retired military intelligence officer having served over 27 years in the United States Air Force. 

Season Details
11/16/2017 01:30 PM -
11/16/2017 04:25 PM
The Sac State App - Informing and Shaping Demand
Hyatt Regency Hotel
Title:Principal
Organization:Nelson\Nygaard

Lauren leads parking and transportation demand projects out of Nelson\Nygaard's LA office, and has been involved in the accessible parking committee efforts of LA and SF.

Role: Lauren will moderate the session, introduce speakers, ask questions, and guide the interactive audience portion of the session. 

Season Details
11/17/2017 10:00 AM -
11/17/2017 12:00 PM
Accessible Parking Policy Reform Efforts in Los Angeles and San Francisco -- and Your Community?
Hyatt Regency Hotel
Title:Orange County Assistant District Attorney
Season Details
11/15/2017 10:00 AM -
11/15/2017 11:00 AM
Keynote Address: Finding Joy in Your Every Day Work Life
Hyatt Regency Hotel
Title:Associate Director of BIM
Organization:Watry Design, Inc.

Francisco Navarro has been creating parking solutions for over 15 years. He has worked on over 50 parking projects. In addition to delivering projects to satisfied clients, Francisco’s projects, such as the Pomona College Parking Structure, have received recognition from the International Parking Institute and other associations. Francisco is an active participant in the Community College Facilities Coalition and the California Public Parking Association. In addition to managing high profile projects, Francisco leads Watry Design's BIM efforts

Season Details
11/16/2017 10:45 AM -
11/16/2017 11:40 AM
So You Want All the Bells and Whistles On That Parking Structure?
Hyatt Regency Hotel
Title:Associate Principal
Organization:Watry Design, Inc.

Michael Pendergrass, AIA, a licensed architect in 3 states, has over 10 years of experience in delivering parking solutions and 15 in the industry. He has worked on a wide variety of parking projects. In addition to delivering projects to satisfied clients, Michael’s projects have received recognition from the Pennsylvania Parking Association and other organizations. As an Associate Principal for Watry Design, Inc., Michael leads the firm's Irvine, CA office and champions the firm's continued growth in Southern California. Michael is an active participant in the Design Build Institute of America, the International Parking Institute and the Community College Facility Coalition

Season Details
11/16/2017 10:45 AM -
11/16/2017 11:40 AM
So You Want All the Bells and Whistles On That Parking Structure?
Hyatt Regency Hotel
Title:Director of Parking and Transportation Services
Organization: Baylor University

Matt Penney is the Director of Parking and Transportation Services for Baylor University in Waco, Texas. He has been in the parking and transportation industry for the past 14 years. Prior to Baylor, Matt served as a General Manager and Vice President of Longview Transit, in Longview Texas for the managing company McDonald Transit. He also worked for the Texas Department of Transportation (TXDOT) as a public transportation funding specialist and as the Director of Service Development for Waco Transit, the public transportation provider for the City of Waco. Matt has a bachelors and master’s degree from Stephen F. Austin State University.


Season Details
11/16/2017 01:30 PM -
11/16/2017 04:25 PM
Managing Conflict Through E-Mail
Hyatt Regency Hotel
Title:Supervisor – Parking Operations
Organization:City of Santa Rosa

Janet Reisner started her career in Parking ten years ago as a Parking Enforcement Officer.  She was promoted to Supervising Parking Enforcement Officer and served in that capacity for several years before getting promoted to Parking Operations Supervisor.  Since coming into that position, she has made many changes to increase productivity and morale with her staff.  

Season Details
11/16/2017 04:30 PM -
11/16/2017 05:25 PM
Burritos on the Clock: Accountability in Garage Operations
Hyatt Regency Hotel
Title:Transportation planner and engineer
Organization:Kimley-Horn

William is a transportation planner and engineer with Kimley-Horn, based on Portland, OR. With a background in multimodal planning, parking management, and traffic operations, William brings experience working with cities and towns of all sizes to implement parking management strategies that align with each community’s long-term mobility, livability, and economic vitality goals. He has a passion for distilling data-driven analyses down to clear, concise, and relevant findings, and collaborating with stakeholders and community leaders to develop creative solutions built around shared objectives. William also has experience with multimodal travel demand analysis as well as transportation demand management strategies that promote alternative modes.

Season Details
11/16/2017 10:45 AM -
11/16/2017 11:40 AM
Shared Mobility Explosion
Hyatt Regency Hotel
Title:Manager of the SFMTA Hearing Section
Organization:SFMTA

Julie Rosenberg has been the Manager of the SFMTA Hearing Section since 2005.  In addition to conducting hearings for contested parking citations, tows and boots, the SFMTA Hearing Section conducts hearings on protested transit violation citations, Safe Paths of Travel citations (issued against contractors that create unsafe conditions on the street) and complaints made against Muni bus operators for alleged violations of the Muni Rules related to access for the disabled.  After attending USF Law School, she became licensed to practice law in 1995 and worked in private practice for several years prior to joining the SFMTA.  She is the current Northern Director at Large for the CPPA and is on the legislative committee.

Season Details
11/17/2017 08:30 AM -
11/17/2017 10:00 AM
Legislative Review Session
Hyatt Regency Hotel
Title:Traffic and Parking Manager
Organization:City of Santa Monica

Henry Servin is the Traffic and Parking Manager with City of Santa Monica since 2016. Santa Monica is a southern California coastal community of about 90,000 residents. As his title indicates, he supervises the Parking Operations Division, responsible for managing 13 parking structures, 28 surface lots along commercial corridors and beach locations, and 5600 on-street metered spaces with a staff of 8. He also oversees the Parking Finance group that manages the City’s PARCS system, ensures customer transactions security, manages advertisement placement and revenues, and produces revenue and expenditure reports for the City General and Beach Funds. As of last year, this group generated about $65 million in gross receipts to the City. He also manages the Traffic Engineering Division with a staff of 9 technicians and engineers, operating the city’s traffic signals through a centralized signal operations center, servicing 202 traffic signals, 24 flashing beacon crosswalk systems, an electronic display wayfinding system, and several other electronic messaging systems. His team handles about 600 customer requests annually addressing traffic concerns related to driver behavior and safety. He also manages logistics for parking and traffic guidance for 20 large activations per year that draw between 50,000 and 300,000 visitors to Santa Monica venues.

Henry earned his B.S. in Engineering from San Jose State University in 1981, and is a Master’s candidate at the Mineta Transportation Institute. He is a registered Civil Engineer (C 38743) and a registered Traffic Engineer (TR 0456) in the state of California. He has worked for the parking and traffic field for 32 years, with 26 of those years involved in transportation engineering activities. He worked 4 years for the City of Gilroy where he lead city efforts to provide safer, more livable and enjoyable transportation services through implementation of a Vision Zero plan for the residents and visitors. He served as program and projects manager in San Jose for 15 years in regional highway, public transit and California High Speed Rail projects.  He also served with the former Santa Clara Valley Transit District (now VTA) and helped manage bus procurement and LRT transit system development plans. He also worked overseas, primarily in Japan, assisting with international transportation projects while working with a Japanese construction company.

His current action plan includes incorporation of first mile/last mile trip planning, integrating the traffic and parking and transit elements as a seamless end-user activity.

Season Details
11/16/2017 10:45 AM -
11/16/2017 11:40 AM
Using Data to Purpose and Refine Parking Policy
Hyatt Regency Hotel
Title:lobbyist

Matt Siverling has been an independent contract lobbyist since 2004; representing the State Association of County Auditors; the County Agricultural Commissioners & Sealers Association, the California Association of Clerks & Election Officials, and San Benito County.  He also has represented the Fresno Flood Control District and assisted in representing the Chief Probation Officers of California. 

Professional Organizations

Prior to his transition into independent contract lobbying, Mr. Siverling served as a policy advisor to a constitutional officer in the State Legislature, specializing in K-12, higher education and student issues.  He served as the primary liaison to the University of California Board of Regents and the California State University Board of Trustees on statewide issues related to tuition, admissions and curriculum.  

Season Details
11/17/2017 08:30 AM -
11/17/2017 10:00 AM
Legislative Review Session
Hyatt Regency Hotel
Title:North America, West Region Vice President of Parking & Mobility Solutions
Organization:Conduent Transportation

Kirk Strassman is the North America, West Region Vice President of Parking & Mobility Solutions for Conduent‘s Transportation Group and is responsible for contract management, service delivery and sales in highly complex transportation environments including Los Angeles, San Francisco and Denver. He enjoys the challenges of the parking & mobility industry and welcomes the opportunity to bring fresh ideas and solutions to clients.  In his current position, he helps lead the development of Conduent’s industry leading role in delivery of best-in-class parking & mobility solutions, including the recent launch of the GoLA and GoDenver transportation mobility app which is a transportation options aggregator.  Mr. Strassman has served 14-years on the California Public Parking Association’s Board of Directors, 4-years on the Advisory Board for the International Parking Institute and participates as a speaker and presenter at mobility industry events..

Season Details
11/15/2017 03:15 PM -
11/15/2017 04:30 PM
Connected and Autonomous Vehicles and Their Impact on Parking
Hyatt Regency Hotel
Title:Professor of Social Welfare and Public Policy and Director of the Center for Policy Research on Aging
Organization:UCLA

Dr. Torres-Gil has written extensively on important topics of health, disability, and the politics of aging. He recently served as both a policy expert and disability advocate on LA's Accessible Parking Policy Committee. In his past research and writing, Dr. Torres-Gil has recommended a two-tiered accessible parking policy solution to the challenge of fixing the broken accessible parking system. Role: Third presenter, covering his experience participating as a member of the LA Accessible Parking Committee, advise on the role of such groups in other municipalities, and presenting his research on potential solutions, including his paper titled, The Two Tier Solution. He will also participate as expert during interactive audience 

Season Details
11/17/2017 10:00 AM -
11/17/2017 12:00 PM
Accessible Parking Policy Reform Efforts in Los Angeles and San Francisco -- and Your Community?
Hyatt Regency Hotel
Organization:Uber

 Paige joined Uber’s Policy and Research team in January 2016, and focuses on the future of mobility and transportation. As part of her work, Paige helps local teams foster collaboration with public transit agencies to improve access to transportation for people living in and around cities. Paige also leads Uber's accessibility policy efforts, working to identify ways to increase mobility and independence for people with disabilities. Prior to joining Uber, Paige worked at Dropbox on the communications team. Paige holds a B.A. in Psychology from Princeton University.  

Season Details
11/15/2017 01:45 PM -
11/15/2017 03:00 PM
General Session: TNC Town Hall: Q & A with Uber and Lyft
Hyatt Regency Hotel
Title:Off-Street Operations General Supervisor
Organization:City of Sacramento

Voltaire Villaverde oversees the day to day Operations for the City Managed and Operated Off-Street Parking Lots and Garages, manages the Parking Revenue Control System, manages the operational support for large City events. Voltaire has managed numerous private parking facilities in the Downtown area and provided support to the City of Sacramento for the management of the Downtown Plaza parking garages while it was still in existence. Voltaire joined the City of Sacramento in 2016.

Season Details
11/16/2017 04:30 PM -
11/16/2017 05:25 PM
The Making of “Program of the Year”
Hyatt Regency Hotel
Title:Principal
Organization:Watry Design, Inc.

Michelle Wendler, AIA has been creating parking solutions for the firm’s clients for over 25 years. Michelle is a licensed architect in 12 states. She is responsible for the design of over 150 parking projects and leads parking studies and parking structure design for the firm. A member of the Sustainability & Education Committees for the International Parking Institute, Michelle has penned and spoken on a number of industry topics, such as Healthcare Parking as the First Line of Customer Service, Incorporating Photovoltaics into Parking Structures & Parking Structure Aesthetics.

Season Details
11/16/2017 10:45 AM -
11/16/2017 11:40 AM
So You Want All the Bells and Whistles On That Parking Structure?
Hyatt Regency Hotel
Title:Parking Policy Manager
Organization:San Francisco Municipal Transportation Agency

Hank oversees parking policy at the SFMTA, including SFpark, Residential Permit Parking, and a variety of curbside management programs. His group is responsible for implementing the 2014 Accessible Parking Committee recommendations. Role: Second presenter covering SF's Accessible Parking Committee recommendations and subsequent lessons learned from implementing initial concepts. He will also participate as expert during interactive audience portion of the session.

Season Details
11/17/2017 10:00 AM -
11/17/2017 12:00 PM
Accessible Parking Policy Reform Efforts in Los Angeles and San Francisco -- and Your Community?
Hyatt Regency Hotel

Location

Hyatt Regency Monterey Hotel & Spa
Make a hotel reservation
1 Old Golf Course Road
Monterey, CA 93940-4908, US

Sponsors

Sponsor list will be posted shortly.
SPONSOR REGISTRATION

Exhibitors

Booth 100 :
All Traffic Solutions
Booth 102 :
Smarking Inc
Booth 103 :
Inugo Systems Limited
Booth 104 :
DMV
Booth 105 :
Available
Booth 106 :
Available
Booth 107 :
Available
Booth 108 :
Available
Booth 109 :
The Toledo Ticket Company
Booth 110 :
iParq
Booth 111 :
T2 Systems
Booth 112 :
Rydin Decal
Booth 114 :
CALE America Inc
Booth 202 :
Digital Printing Systems
Booth 203 :
VIMOC Technologies
Booth 204 :
Parkeon
Booth 205 :
Walter P Moore
Booth 206 :
Genetec
Booth 207 :
WPS USA Corp
Booth 208 :
PayLock
Booth 209 :
AIMS - EDC Corporation
Booth 210 :
Transponder & Reader Engineered Systems, Inc.
Booth 211 :
ZipBy LLC
Booth 214 :
Weldon, Williams & Lick, Inc.
Booth 216 :
VenTek International
Booth 302 :
SP Plus
Booth 303 :
IPS Group, Inc.
Booth 304 :
TagMaster North America
Booth 305 :
IPS Group Inc
Booth 306 :
McCarthy Building Companies, Inc.
Booth 307 :
Partek Solutions, Inc.
Booth 308 :
NuPark
Booth 309 :
Global Parking Solutions USA
Booth 310 :
HUB Parking Technology USA, Inc.
Booth 311 :
Watry Design, Inc.
Booth 402 :
Complus Data Innovations, Inc.
Booth 403 :
Clancy Systems
Booth 404 :
Complus Data Innovations, Inc.
Booth 405 :
Parking Logix
Booth 406 :
CLARK PACIFIC
Booth 407 :
CDM Smith
Booth 408 :
Daktronics
Booth 409 :
POM Incorporated
Booth 410 :
Amano McGann
Booth 411 :
Data Ticket, Inc.
Booth 414 :
JCL Traffic Services
Booth 416 :
JCL Traffic Services
Booth 501 :
Southland Printing Company, Inc
Booth 502 :
Duncan Solutions, Inc
Booth 503 :
Available
Booth 504 :
gtechna
Booth 505 :
Available
Booth 506 :
Available
Booth 507 :
Medeco Security Locks
Booth 508 :
Available
Booth 509 :
Available
Booth 510 :
Parking Today Media
Booth 511 :
Tannery Creek Systems Inc
Booth 513 :
Turbo Data Systems, Inc.
Booth 515 :
Turbo Data Systems, Inc.

Exhibitor Service Kit

Conference Staff

Casey Jones

Conference Program Chair

CAPP,Vice President
SP+ Municipal Services

Kirk Strassman

Vendor Representative

Vice President, Parking & Mobility Solutions
Xerox

Tony Lucas

Director at Large North

Senior Director
CSU Sacramento

Yael Oved

Conference Coordinator

yael581@hotmail.com
CPPA