2019 Annual CPPA Conference & Trade Show

Hyatt Regency Monterey Hotel
Wednesday, October 30, 2019 - Friday, November 1, 2019



CPPA Has Gone Mobile! 

Download the Conference Guidebook 

Schedule of Events

1:00 PM -
5:00 PM
Guided Bike Ride through Downtown Monterey
Coastal EBike Connection
Valet area in front of Hyatt Regency
Please join us for an afternoon guided bike ride through downtown Monterey, where you will be shown the highlights of the beautiful city.

SIGN UP EARLY AS SPACE IS LIMITED

Meet at Valet area of Hotel
5:00 PM -
6:30 PM
Welcome Reception
Regency Foyer
6:45 AM -
7:30 AM
Sunrise Walk/Run
Valet area in front of Hyatt Regency
Meet at Valet area of Hotel
7:30 AM -
8:30 AM
Breakfast
Monterey Terrace
9:00 AM -
9:30 AM
Business Meeting
Pebble/ Beach Ballroom
9:30 AM -
9:55 AM
Special Guest
Shawn Conrad, IPMI CEO
Pebble/ Beach Ballroom
Disruptions can be a distraction, but they can also be transformative. How does a parking and mobility professional separate what’s critically important from what is mere distraction? Shawn Conrad, CAE,  CEO of the International Parking & Mobility Institute (IPMI) will share five trends to watch and study – not only to stay relevant and informed as a professional – but to move your team and organization forward to greater success. 
Title:CEO
Organization:IPMI
Shawn Conrad, CAE is Chief Executive Officer of the International Parking & Mobility Institute (IPMI).  He earned a sterling reputation as an association leader in a number of industries over 20 years before joining IPMI in 2008. Since then, he has spearheaded efforts that support our shared mission to advance the parking profession, including creating world renowned certification and accreditation programs, conducting ground-breaking research, and developing an industry-wide publications program.  Shawn established the Global Parking Associations Leadership Summit, the Accessible Parking Coalition, and the IPMI Latin Parking Conference & Expo for parking professionals in South America, and in 2018 created the Alliance for Parking Data Standards (APDS), based in London, England.
10:00 AM -
11:00 AM
Keynote Address: Josh Allison
Pebble/ Beach Ballroom
Josh is the Founder and Chief Ideator for ThinkCafé, a consulting company committed to solutions for the new workplace.He has spoken and worked with organizations from Hawaii to New York and 25 states in between. Josh is a thought leader on a mission to help fix the broken in work.
11:00 AM -
1:30 PM
Exhibit Hall with Lunch
Regency Ballroom
1:45 PM -
2:45 PM
CURB MANAGEMENT: Strategies and Tech to Define, Manage, and Enforce the Curb
Spyglass 2
This presentation is the tenth in a series of presentations by IPMI's Technology Committee. This year’s presentation provides an overview of Curb Management and explores how various technologies will support curb management activities in four areas – Defining the Curb, Managing the Curb, Charging for Curb Access, and Enforcing the Curb. The presentation explores the various activities an operation will consider in each of the four areas and how current and future technologies will be applied to support an operation as they develop their plans to manage the curb.
Organization:T2, IPMI
Mike joined T2 in 2017, after spending more than a decade in the parking industry as an executive at a national parking management firm. Through his career as a parking and transportation professional he has identified and implemented innovative technologies into operations and created new technology based service offerings. He has led the development of mobility services, remote management/command center operations, mobile payments and interactive marketing services and has worked with municipalities, universities, airports and commercial garages.
Mike oversees our Sales operation, and manages technology partnerships and acquisitions to align with long-term strategic goals. Mike is currently the Co-Chair of the IPI Technology Committee. He holds PMP, CPIM and CAPP certifications and regularly presents at parking industry conferences.
Organization:Conduent
Kirk is the Senior Director, Global Business Development for Conduent Transportation’s Parking & Mobility Solutions group. Kirk is responsible for product development, contract management, service delivery, legislative agendas and sales in highly complex transportation environments including Los Angeles, San Francisco and Dallas. He enjoys the challenges of the parking & mobility industry and welcomes the opportunity to bring fresh ideas and solutions to clients. In his current position, he has helped lead the development of Conduent’s industry leading role in the delivery of best-in-class parking & mobility solutions including the pilot project launches of the GoLA/GoDenver transportation mobility app, Virtual Permit deployments, and the Los Angeles ExpressPark project. He has served 16-years on the California Public Parking Association’s (CPPA) Board of Directors, 6-years on the Advisory Board for the International Parking & Mobility Institute (IPMI) and participates as a speaker and presenter at mobility industry events. He is excited to be joining the Board of Directors of the Alliance for Parking Data Standards (APDS).
1:45 PM -
2:45 PM
University and Hospital Campus Implementation Role Play
Big Sur
Have you tried to implement a new program and hit a wall of confused stakeholders, decision paralysis, or the bureaucratic machine? Then this session is for you! Come learn some proven techniques and best practices for program implementation on a campus environment. A live role play will work through common frustrations and tips and tricks to overcome adversity.
Organization:Desman
Casey Jones, CAPP is a access and mobility professional with DESMAN, Inc. where he works with clients to solve parking and transportation challenges.  He is the corporate subject matter expert for universities, transportation demand management and sustainability and is focused on providing mobility consulting services.  He has over 23 years of industry experience including leadership positions with the University of Colorado and Boise State University.   
Casey Jones is past chairman of the board for the International Parking and Mobility Institute (IPMI), the world’s largest trade association for mobility and parking professionals and he currently serves on the boards of the California Public Parking Association and the Pacific Intermountain Parking and Transportation Association.  He holds a Master of Public Administration degree, a bachelor’s degree in political science and he is a Certified Administrator of Public Parking.  Casey, his wife and two boys live in Boise, Idaho. 
Organization:Walker Consulting

Jonathan joined Walker’s Parking Operations Consulting Group after 10 years of leadership positions with private parking operators. Based out of the Los Angeles office he covers

the West Coast and has expertise in all manners of parking including Class A commercial garages, hotel, event and stadium, on street valet, mixed use, municipalities, off-airport, and flat lots.

Jonathan designs and implements parking systems and technology improvements for public and private entities across the West Coast. Recent parking equipment and technology upgrade consultations include the Cities of Santa Ana, Alameda, Culver City, Mountain View, Sacramento, San Francisco, Palo Alto, Long Beach, Pasadena, and Davis.

2:50 PM -
4:30 PM
A Nightmare on Main Street; Parking on a Budget
Big Sur
Part 1 - Join us as we lead you down a dark alley of organizational dysfunction and missed opportunities. During this conversation, we will discuss some of the operational pitfalls that define parking programs across the country. What happens when a Parking Division lacks central leadership? When parking responsibilities are fractured among multiple departments? When proper service level agreements are neglected prior to the start of a project? When best practices for revenue collection and reconciliation are ignored? When staff lacks the proper manpower or enforcement tools? Find out these answers and more as we discuss the horrifying truth behind parking operations of all sizes. Lessons learned will focus on five key areas: operations, asset management, finance, workforce management, and maintenance, the pillars of any successful parking operation. During this session, we will identify frightening operational revelations and revenue exposures and discuss how agencies have identified, addressed, and repaired these problems to prevent themselves from becoming the theme of future parking horror stories. 
Part 2 - We will transition into stories of promise and hope as we share examples of the City of San Leandro and the transformation of their parking operation.  When the City’s parking vendor went bankrupt, the City’s parking program essentially came to a standstill for years. This presentation discusses the ups and downs of their parking program overhaul. We’ll describe how we figured out where to start, working within a very limited budget, the roadblocks we ran into during implementation, disagreements between departments, and the creative ideas that ultimately allowed San Leandro to revamp their parking program over the past 2 years.
Organization:Dixon Resources Unlimited
Julie Dixon has over 28 years of parking and transportation management experience, Julie has been directly supporting municipalities throughout the United States.  She has extensive knowledge and hands-on experience with the solicitation, development, deployment, operation, and maintenance of solutions ranging from municipal parking programs to automated enforcement systems.  She has been responsible for establishing policies, defining objectives and delivering on initiatives for municipalities of all sizes, working at all levels within the administration, enforcement and adjudication processes.  In October 2012, Ms. Dixon founded DIXON Resources Unlimited with a goal of directly supporting municipal parking programs.
Organization:Dixon Resources Unlimited
Katherine Edgerley is an Associate Consultant at DIXON. She has supported various cities with municipal code updates, data analysis, and program implementation. Most recently, Katherine has provided hands-on program implementation support in Paso Robles through vendor management and extensive stakeholder outreach. Her data analysis allows for data-driven decisions and municipal code updates "future-proof" a city's code. Katherine recently graduated from the University of Washington with her Master of Public Administration.
Organization:Dixon Resources Unlimited
Emily Kwatinetz is a Senior Associate at DIXON with a background in urban planning. She has a track record of comprehensive support for a variety of municipalities. Emily developed the “Parking Action Plan” report format which has been used by clients as a step-by-step implementation guideline. Emily’s experience includes managing parking and mobility studies, operational audits, municipal code updates, writing specifications, vendor management, stakeholder outreach, and program implementation.
 
2:50 PM -
3:50 PM
CA Parking: Maximizing your EV Infrastructure Investment
Spyglass 2
California is moving closer and closer to a 100% sustainable infrastructure future, with the passage of SB 100 last year, which mandated 100% renewable energy generation by 2045 and this year proposing AB 40, which would mandate 100% zero-emission vehicles (ZEV) by 2040. Already, the Air Resources Board mandated ZEV for buses. With over 25M registered vehicles in the golden state, this means CA parking will also be expected to meet new electrification demands in energy and transportation. This session speaks to how parking garages can deploy new infrastructure economically and sustainably.
Organization:Enel X
Elise Benoit has spent her career developing successful B2C and B2B marketing strategies for high-growth technology companies including AutoGrid, ICE Energy, Opower (acquired by Oracle), CivicSolar, Autodesk, Ask Jeeves and others. She has proven her ability to lead marketing teams through rapid growth, while managing product lines, increasing brand awareness, developing creative programs and ultimately improving ROI. With roots in developing lead generation programs for radio networks like CBS, she scaled opportunities to support e-commerce and corporate sales channels. As Vice President of Marketing for Enel X, Elise leads the e-mobility marketing for the North American market. Her expertise in growth marketing, product and go-to-market strategy, brand management and SEO/SEM is helping establish Enel X as a market leader.
2:50 PM -
3:50 PM
Going Gateless
Spyglass 1
Do your students, faculty, and staff experience long wait times when trying to both park and leave? Do visitors struggle with parking delays when visiting campus, especially for big events? Have you considered going gateless? Gateless systems provide many key benefits to your parking operation from reducing delays at entry and exit points, enhancing the parker experience to reducing impact on the environment. Join us as we discuss the benefits of a gateless operation.
Organization:T2 Systems
Michael Hamilton is the Senior Director of Product Management at T2 Systems. He’s been in the parking industry for six years and in Product Management for over a decade. At T2, Michael works to bring innovative new products to market.
4:00 PM -
6:00 PM
Tradeshow Reception- Exhibit Hall Open
Regency Ballroom
7:30 AM -
8:30 AM
Breakfast
Mark Thomas Foyer
7:30 AM -
9:00 AM
California Vehicle Code Roundtable
Cypress
Roundtable discussion of the California Vehicle Code for beginners and advanced mobility professionals. Topics addressed include tips for interpreting the CVC and opening up for questions. This session is recommended to be paired with the Legislative Session.
7:30 AM -
9:00 AM
Effective Parking Marketing Roundtable
Spyglass
When implementing a parking program, providers need to focus on not only selling parking spots, but also providing an engaging experience to their customers so that they keep coming back. During this roundtable discussion, we’ll discuss best practices around customer marketing, including signage, social media, public relations, in-app messaging, and more. In addition, we’ll highlight success stories where clients have employed marketing tools and tactics to improve both customer satisfaction and program compliance.
7:30 AM -
9:00 AM
Police and Parking Management Roundtable
Big Sur
This interactive panel presentation will include leadership from a variety of municipal Police Departments who will discuss how they manage parking including enforcement, operations and paid parking management and share their experiences and challenges.
9:10 AM -
10:10 AM
"My Other Car Is" - Strategies to build commuter awareness of alternative transportation programs
Spyglass
To help build awareness of using alternative transportation to get around the university, Cal Poly developed an integrated marketing and communication campaign to showcase all of the university's alternative transportation programs. In one month, the campaign gained more than 150,000 impressions and increased website clicks by 250 percent year over year. This award winning campaign was part of the rebranding of the parking program and helped bring awareness to the campus community regarding the program's sustainable practices, innovation and management of transportation and parking resources.
Organization:Cal Poly, SLO
Marlene Cramer, CAPP is the Director of Transportation and Parking Services (TAPS) at Cal Poly in San Luis Obispo, California.  Marlene oversees a comprehensive sustainable transportation and parking program.  The TAPS department facilitates access and mobility through transit, carpool, vanpool, electric vehicle charging, and bicycle programs. 
TAPS awards include “Best Work Places for Commuters” and “Bicycle Friendly University” (Bronze).  In 2018 TAPS has received awards from IPMI and MARCOM for marketing and communications related to “My Other Car Is” marketing and communication campaign.
Marlene is currently the Past President of the California Public Parking Association (CPPA).  Marlene was awarded California Parking Professional of the Year in 2008 and holds a Business Degree in Management and Human Resources Management from Columbia College.  
9:10 AM -
10:10 AM
Brand Yo Self
Big Sur
Learn how to brand yourself for optimized professional growth in a fun and interactive session. Mrs. Huemmer, a marketing expert, and accomplished public speaker will lead you through branding exercises showing you how to brand yourself and your institution for short and long term success. Compete in activities that will highlight the do's and do nots of branding.
A. Learn how to brand yourself to succeed in your current position.
B. Define your goals and learn how to brand yourself to get there.
C. Institutionalized Branding. Learn how you can help your institution focus your message and keep up with the times.
Organization:iParq
Mrs. Huemmer regularly speaks, leads webinars, and publishes online and in print for parking/professional publications. Her focus is on professional development, business ethics, employee motivation, and branding. She is highly engaged in many parking organizations, most prominently as a board member and mentorship chairperson for Women In Parking. As the EVP of Sales & Marketing at iParq and the cochair for WIP's mentorship committee Mrs. Huemmer provides daily coaching to parking professionals. Madison holds a Bachelor of Arts from the University of California Santa Cruz.
10:15 AM -
11:15 AM
Becoming A #Parkingboss
Big Sur
Resident parking #GirlBoss will share her insights on how to kick butt and take names. Get a power boost from this interactive, highly engaging seminar where attendees will learn tips and tricks on how to feel like a boss, act like a boss, and eventually become a boss.
A. Learn how to project power, even when you may not be feeling it.
B. Get tips on how to bring your new found confidence to work and home for personal and professional development.
C. Become a #ParkingBoss
Organization:iPark
Mrs. Huemmer regularly speaks, leads webinars, and publishes online and in print for parking/professional publications. Her focus is on professional development, business ethics, employee motivation, and branding. She is highly engaged in many parking organizations, most prominently as a board member and mentorship chairperson for Women In Parking. As the EVP of Sales & Marketing at iParq and the cochair for WIP's mentorship committee Mrs. Huemmer provides daily coaching to parking professionals. Madison holds a Bachelor of Arts from the University of California Santa Cruz.
10:15 AM -
11:15 AM
Trends To Track: Making Sense of A Fast Moving World
Spyglass
It seems that not a day goes by where a new technology or innovation isn't hitting the marketplace. Talk is also constant about autonomous vehicles, transportation network companies like Uber and Lift and micromobility. We live in a dynamic world and parking , access and mobility seem at all times to be front and center in the discussion of what's new, exciting and yes, a little scary. Yet, with this fast-paced environment it's hard to know what's real and what's just a flash in the pan. What do we pay attention to now and how can we see around the corner? This session will introduce key data trends that will help us better prepare for the future. Armed with this knowledge, attendees will be able to chart a path of more certainty rather than simply go with the flow of what's new, shiny and perhaps already obsolete.
Organization:Desman
Casey Jones, CAPP is a access and mobility professional with DESMAN, Inc. where he works with clients to solve parking and transportation challenges.  He is the corporate subject matter expert for universities, transportation demand management and sustainability and is focused on providing mobility consulting services.  He has over 23 years of industry experience including leadership positions with the University of Colorado and Boise State University.   
Casey Jones is past chairman of the board for the International Parking and Mobility Institute (IPMI), the world’s largest trade association for mobility and parking professionals and he currently serves on the boards of the California Public Parking Association and the Pacific Intermountain Parking and Transportation Association.  He holds a Master of Public Administration degree, a bachelor’s degree in political science and he is a Certified Administrator of Public Parking.  Casey, his wife and two boys live in Boise, Idaho. 
11:30 AM -
1:00 PM
Awards Lunch
Pebble/ Beach Ballroom
1:00 PM -
3:00 PM
Exhibit Hall
Regency Ballroom
3:15 PM -
4:15 PM
Climbing the Ladder: Prove yourself as an industry leader
Big Sur
There have been no shortage of definitions or processes to become leaders. All industries, including parking and mobility, attempt to incorporate some form of leadership requirement into their programs. A common idiom used: “Leaders lead people, and managers manage things.” We will explore methods to increase our leadership skills within our organizations.
Organization:SP+
Perry assists institutions of higher education with operational, technological, and policy needs. In over 23 years of service, he has served as the Manager or Director of Parking and Transportation at universities and municipalities in California, Kentucky, New Jersey, and Texas. Perry’s doctoral dissertation focused on university and municipal parking policy. He is an experienced practitioner who uses his vast amount of experience to improve parking and transportation operations. He supports systems based on adequate and balanced fee and fine structures that encourage compliance, increase revenue, and bring the highest level of customer satisfaction.
3:15 PM -
4:15 PM
MaaS Transit: How Mobility-as-a-Service and Smart Parking are Changing the Transportation Landscape
Spyglass
Urban transportation and parking infrastructure are the cornerstones of smart city growth and success. And with the MaaS revolution, parking technology is critical to keep up infrastructure at both a city and university level to more effectively manage and monetize the curb, increase customer satisfaction and reduce traffic and pollution. This presentation will share global trends in smart parking and offer use-examples of ways in which cities like San Francisco are adopting these trends with success. Attendees will learn: - Global trends in smart parking and MaaS - How a major California metropolis conquered parking challenges with technology - How you can apply these practices to your own city or university
Organization:PayByPhone
Max Schoen was born and raised in Germany and moved to Canada after studying both business and software engineering. Prior to joining PayByPhone he co-founded a mobile application for care homes.
Now in his second year with PayByPhone, he has been promoted to Manager of Sales Strategy for the North American market.
Max is a firm believer in using technology as a means to enhance both professional and personal lives. He spends a great deal of his time researching market trends to understand what kind of verticals Municipalities and Universities are looking for, to create a more efficient Parking and Transportation environment. He also leads the Business Development and RFP writing teams.
4:20 PM -
5:20 PM
Autonomous Vehicles Family Feud
Big Sur
Select audience members will get to compete on Walker’s version of the iconic game show Family Feud. All questions will be related to autonomous vehicles. Walker has done extensive research on AVs and will extrapolate on each survey answer to make the session educational. We chose a game show format to make the session fun and festive. This promises to be an entertaining and interactive educational session.
Organization:Walker Consulting
Based out of the San Francisco office, Peter covers Northern California and the Pacific Northwest with expertise in parking technology solutions across multiple vertical markets -- municipal, university, Class A commercial garages, hotel, event and stadium, on-street, mixed-use, and airport. In particular, Peter has deep expertise in Automated Parking Guidance Systems (APGS).
Organization:Walker Consulting
Chrissy Macini-Nichols: has over 15 years of experience in parking, mobility, and land use planning, policy, and finance.  Based in Walker’s San Francisco office, she works with cities, airports, universities, hospitals, and other entities to make parking convenient for users and create parking strategies that enhance economic development, improve transportation options, and allow for smart growth. She also focuses on curb management and leads Walker’s autonomous vehicle and shared mobility strategy. Previously, Chrissy was the Director of Transportation Policy at the Chicago Metropolitan Planning Council and Director of Mobility Policy at Remix, a transit planning platform. Her past work includes leading an innovative financing strategy to fund over $10 billion in transit projects in Chicago and an evaluation that informed the renegotiation of Chicago’s parking meter public private partnership to save taxpayer dollars and make the system more efficient.
Organization:Walker Consulting

Jonathan joined Walker’s Parking Operations Consulting Group after 10 years of leadership positions with private parking operators. Based out of the Los Angeles office he covers

the West Coast and has expertise in all manners of parking including Class A commercial garages, hotel, event and stadium, on street valet, mixed use, municipalities, off-airport, and flat lots.

Jonathan designs and implements parking systems and technology improvements for public and private entities across the West Coast. Recent parking equipment and technology upgrade consultations include the Cities of Santa Ana, Alameda, Culver City, Mountain View, Sacramento, San Francisco, Palo Alto, Long Beach, Pasadena, and Davis.

4:20 PM -
5:20 PM
How Parking Plays into Mobility at Large
Spyglass
According to research, as much as 30% of urban traffic is caused by drivers looking for parking spots. As more cities across the country become “smart cities,” smart mobility solutions are needed to make this vision a reality for both customers and clients who operate parking. During this presentation, we’ll discuss how to make a user’s experience with mobility one that is interconnected, efficient, and frictionless, how to benefit client operations end-to-end, and how to employ mobility solutions that address the growing traffic problem for cities. We will also discuss how parking can be integrated with a broader ecosystem of mobility enablers, including tolling, charging, and car sharing technologies, to deliver end-to-end mobility to users. To showcase the universal applications of our solutions through different perspectives, we will open with an interactive real-world scenario/problem charrette, challenging participants to solve problems using mobility solutions. In addition, we’ll highlight success stories where clients have improved their parking solutions to deliver better experiences to their customers and improve efficiency in the cities in which they operate.
Organization:ParkMobile
Kristen Locke is currently the Western Regional Sales Manager representing the ParkMobile Zone Parking product line. Kristen has over 9 years in the parking technology space focusing on sales, consultation and support for mobile payments, enforcement, permit management and payment hardware. Kristen began her parking career in municipal parking operations in her hometown of Fort Collins, CO.
4:20 PM -
5:20 PM
Stanford University's Approach to the Inherent Challenges of Parking
Cypress
Stanford University has a long history of not only enriching its historic campus with innovative parking solutions, but also leveraging parking as a means to create a more sustainable campus. Join us for a conversation with Brian Shaw, Executive Director of the Department of Parking & Transportation Services at Stanford, to learn about the challenges Stanford faces with parking and how they have been overcome. You will learn about best parking practices that have helped meet Stanford’s sustainable goals and how the University has utilized green roofs to increase parking supply without sacrificing valuable green space.
Organization:Stanford University
Francisco Navarro has been creating parking solutions for over 15 years. He has worked on over 50 parking projects. In addition to delivering projects to satisfied clients, Francisco’s projects, such as the Pomona College Parking Structure, have received recognition from the International Parking & Mobility Institute and other associations. Francisco is an active participant in the Community College Facilities Coalition and the California Public Parking Association. In addition to managing high profile projects, Francisco is a Parksmart Advisor and leads Watry Design's BIM efforts.
Organization:Stanford University
Brian Shaw is the Executive Director of Parking and Transportation Services at Stanford University.  He is a specialist in the area of Sustainable Transportation, having created new programs at Stanford, the University of Pennsylvania, the University of Chicago and Emory that fostered carpooling, biking, walking and riding public transit to campus.  Under his leadership, Stanford has been able keep its peak hour trips under a cap established in 2000, while the campus has continued to grow and thrive.
Brian has served on the board of International Parking and Mobility Institute (IPMI) since 2014, co-chairing IPMI’s Sustainability Committee, while serving on the Education Development Committee.  He developed a TDM course for IPMI and the Green Building Council to help educate non-practitioners.  
Brian is a Certified Administrator of Public Parking (CAPP) with IPMI.  He is a frequent contributor to Parking & Mobility, IPMI’s monthly magazine.
6:00 PM -
8:30 PM
President's Reception
Monte Carlo Night Sponsored by PayByPhone
Regency Foyer Terrace
Please join your friends and colleagues at the CPPA Presdient's Reception on Halloween! With a fun night of Monte Carlo-themed casino ahead, you wont want to miss out on this event! Dress to impress! 
7:30 AM -
8:30 AM
Breakfast
Monterey Terrace
8:00 AM -
9:00 AM
Legislative Review
Pebble Ballroom
During his presentation, Matt will discuss the outcome of all bills of interest to the CPPA and how the Association engaged with the Legislature on each priority bill.  Matt will also discuss the prospects for the upcoming Legislative Session and what we may expect to see in 2020 from the State Capitol.
Title:Parking Division Manager
Organization:City of Fresno
Thomas Gaffery is Parking Division Manager with the City of Fresno. He also serves as CPPA’s Legislative Committee Chair. In 2018, Thomas was recognized by the National Parking Association as one of its “40 Under 40.”
Thomas is responsible for all aspects of the City of Fresno’s on and off-street parking program covering 115 square miles. His key priorities include technology deployment, business process innovation, public engagement, and multimodal planning. Previously, he spent over 13 years at in leadership roles at the California State University, Fresno and San Bernardino campuses.
Thomas has presented sessions at over a dozen national and international conferences. He earned his BA in economics and MBA at Fresno State and is Certified Administrator of Public Parking and a Lean University certified facilitator.
 
Title:CPPA lobbyist
Organization:Yaryan, Siverling & Lovell

Matt Siverling has been registered as an independent contract lobbyist since 2004; representing numerous Statewide associations, organizations and labor unions.   He is the managing partner of Yaryan, Siverling & Lovell; a legislative advocacy firm that is recognized as a leading voice for public safety at the California State Capitol.  

Prior to his transition into independent contract lobbying, Mr. Siverling served as a policy advisor to a constitutional officer in the State Legislature, specializing in K-12, higher education and student issues.  He served as the primary liaison to the University of California Board of Regents and the California State University Board of Trustees on statewide issues related to tuition, admissions and curriculum.  

Mr. Siverling holds a BA in Political Science from the University of California, Davis and completed a program on leadership from the University of Prague, School of Economics.    He enjoys golfing, reading, running and spending time with his wife and two daughters.

9:15 AM -
10:15 PM
Design Management - Design-Build - a Team's Perspective
Beach Ballroom
Through a panel discussion, a case study presentation in panel format on successful tools and practices implemented in a current, on-going five-level parking building project being permitted through DSA for Sierra Community College. Discussion and Q&A on the Design Management process from pre-RFP through implementation with the design-build team - integrating cost, schedule, quality with the Design and Permitting processes.

Anita leverages over 15 years of experience in the engineering of parking structures to coordinate with clients, consultants and contractors throughout all design and construction phases of a project. As the Senior Engineering Project Manager for the Sierra College Rockling Campus Parking Structure, Anita ensures the project’s structural solution effectively integrates with the parking layout and architectural design.  

 

Her experience includes all phases of design, from preliminary design through construction documents. Anita is a member of the International Parking & Mobility Institute and the Design Build Institute of America.   

Gordon has been practicing architecture for over 20 years and has a proven track record in successfully delivering design build projects for clients such as Sierra College and VTA. Gordon’s experience includes all phases of design, from Preliminary Design through Construction Documents.  

 

As the Senior Project Manager for the Sierra College Rocklin Campus Parking Structure, Gordon is responsible for achieving the project goals. He is an active member of the International Parking & Mobility Institute and the Design Build Institute of America and has written and spoken on topics such as parking’s role in corporate campuses, how hospitals have used parking to increase patient satisfaction, and comprehensive approaches to downtown parking. 

arl has over 20 years of civil engineering leadership and expertise in planning, design, and construction administration services for market segments including higher education, K-12 schools, transportation, civic, commercial, and corporate sectors. His technical background includes preparation and review of civil engineering design calculations, reports, master plans, improvement plan sets, engineering estimates, specifications, SWPPP and water quality management plan documentation, and LEED certification and credit documentation. He has a wide range of project management experience including the development of project budgets and schedules for new projects; budget tracking; verification of project compliance with Caltrans, CBC, NFPA, ADA, DSA, state, county, city and other regulations and requirements.   

 

His role as Senior Project Manager on the Sierra College Parking Structure project is to act as the primary GHD contact for the design-build team, DSA reviewers, and to respond during construction to RFI’s, submittals, and other items generated during construction.

He directs, assists, and reviews civil engineering design efforts and coordinate the efforts of GHD provided structural and landscape services relating to the site package. He coordinates with the architectural, structural, mechanical, electrical, and plumbing efforts, provided by others, for Package 1 (site) and Package 2 (parking structure), the City of Rocklin Fire Department, Placer County Water Agency (PCWA), the Division of the State Architect (DSA), Sierra College personnel, and other agencies and consultants as needed to meet project goals and regulations.  

 

With over 20 years in the parking design industry, Fernando has garnered a breadth and depth of experience in designing parking building projects that supports the McCarthy parking team from Design  through Construction activities. Trained as an Architect and Parking Consultant, he understands the design methodology and leads the design processes to achieve timely feedback, sensible evaluation and in-depth development and implementation of construction solutions with all design disciplines and construction trades. His extensive experience in design brings that dimension to the Desig-Build delivery method. He has delivered many successful projects for public clients in both Northern and Southern California for clients such as Sierra Community College District, Los Angeles Community College District, Long Beach Community College, Cal State Fullerton; and lead design teams through various agency processes such as the Division of the State Architect. He is a member of the National Parking Association (NPA) and the NPA Parking Consultants Council; he is also an Accredited Professional with the Design Build Institute of America (DBIA) and USGBC Leadership in Energy and Environmental Design (LEED). 

 

His role on the Sierra College Rocklin Campus Parking Building is to translate and implement the Owner’s Program Requirements into a constructible project within the agreed schedule and budget. He works alongside the Design Team for coordination with the McCarthy in-house Estimating and Procurement units and oversees the entire process from design conceptualization through permit reviews and approvals. 

9:15 AM -
12:15 PM
DMV General Session
Pebble Ballroom
This session will be a brief overview by DMV representatives on the following topics:
Vehicle Registration Print Out Review
Disabled Placard/License Plate Review
Occupational Licensing and How to Look Up Dealer Plates
Title:Liaison Officer
Organization:DMV
Maribel has worked in the Department of Motor Vehicles (DMV) field offices. Including the Occupational Licensing Unit and issued licenses to the automotive industry. The Revenue Services Support Unit and served as a liaison to the Franchise Tax Board. She also has experience with the commercial motor vehicle industry and the California Highway Patrol. Currently, with the Justice and Government Liaison Branch (JAG), she is responsible for providing uniform information to outside agencies that access driver license and vehicle registration. Maribel is part of the JAG training team that provides support and interpretation using the California vehicle code for law enforcement, courts, and parking and toll agencies.
Title:Liaison Officer
Organization:DMV
Kelly Walton has been with the State of California for a total of 36 years with the past 30 spent at the Department of Motor Vehicles (DMV). Kelly came to the Justice and Government Liaison Branch in 2007 and is currently the lead Parking Liaison Officer.   Previous working experience within DMV has allowed her to expand her knowledge in both vehicle registration and driver license. However, with vehicle registration being her specialty, she is able to confidently assist California parking and toll agencies with their vehicle registration inquiries.  Ms .Walton has also served as the Subject Matter Expert and Liaison between the Franchise Tax Board and the Department regarding the delinquent registration collection process.  She has also participated as lead presenter to the DMV’s training branch and field office personnel in the training and understanding of the collection process delinquent registration and dishonored checks.  In her off time, Ms. Walton enjoys spoiling her grand-babies, riding her horses, gardening and teaching her smart Aussie, Bindi, new tricks.
10:20 AM -
11:20 AM
Driving Mobile App Adoption Success
Beach Ballroom
You already know that mobile parking app technology can be mutually beneficial for drivers, municipalities, and parking lot operators. However, if your drivers aren’t inclined to try these technologies, or aren't even aware of these technologies, these benefits won’t be realized. Learn why it’s essential to promote adoption of mobile parking payments, and see how you can leverage pricing strategies and marketing activities to increase your app’s adoption rate.
Organization:PayByPhone Technologies Inc.
At PayByPhone Jessica leads all B2B marketing initiatives, and helps municipalities, private operators, and universities discover how they can streamline their parking operations. Jessica is an accomplished business development, marketing, and communications executive with 15 years of experience. Recognized as a natural leader and relationship builder, she consistently provides teams with strategies, action plans, and the leadership necessary to enhance people, processes, and communication. Her expertise is in the development, and execution of business development, brand/product marketing, and corporate communications plans fit for the digital age.
Organization:PayByPhone Technologies Inc.
As VP Sales, West, Carmen is responsible for functional aspects and members of the sales team in the Central and Western US, and Canada. Working closely with the CEO, the VP of Sales, East and other operative departments at PayByPhone, Carmen’s top focus is delivering results that are aligned with PayByPhone’s overall growth strategy. Bringing 12 years of Parking, Transportation and Mobility Industry experience alongside a keen interest in relationship management, Carmen is a respected sales leader and an active participant in many industry organizations.

Conference Workshops (Purchased Separately)

Speakers

Organization:Enel X
Elise Benoit has spent her career developing successful B2C and B2B marketing strategies for high-growth technology companies including AutoGrid, ICE Energy, Opower (acquired by Oracle), CivicSolar, Autodesk, Ask Jeeves and others. She has proven her ability to lead marketing teams through rapid growth, while managing product lines, increasing brand awareness, developing creative programs and ultimately improving ROI. With roots in developing lead generation programs for radio networks like CBS, she scaled opportunities to support e-commerce and corporate sales channels. As Vice President of Marketing for Enel X, Elise leads the e-mobility marketing for the North American market. Her expertise in growth marketing, product and go-to-market strategy, brand management and SEO/SEM is helping establish Enel X as a market leader.
10/30/2019 02:50 PM -
10/30/2019 03:50 PM
CA Parking: Maximizing your EV Infrastructure Investment
Spyglass 2
California is moving closer and closer to a 100% sustainable infrastructure future, with the passage of SB 100 last year, which mandated 100% renewable energy generation by 2045 and this year proposing AB 40, which would mandate 100% zero-emission vehicles (ZEV) by 2040. Already, the Air Resources Board mandated ZEV for buses. With over 25M registered vehicles in the golden state, this means CA parking will also be expected to meet new electrification demands in energy and transportation. This session speaks to how parking garages can deploy new infrastructure economically and sustainably.
Organization:PayByPhone Technologies Inc.
At PayByPhone Jessica leads all B2B marketing initiatives, and helps municipalities, private operators, and universities discover how they can streamline their parking operations. Jessica is an accomplished business development, marketing, and communications executive with 15 years of experience. Recognized as a natural leader and relationship builder, she consistently provides teams with strategies, action plans, and the leadership necessary to enhance people, processes, and communication. Her expertise is in the development, and execution of business development, brand/product marketing, and corporate communications plans fit for the digital age.
11/01/2019 10:20 AM -
11/01/2019 11:20 AM
Driving Mobile App Adoption Success
Beach Ballroom
You already know that mobile parking app technology can be mutually beneficial for drivers, municipalities, and parking lot operators. However, if your drivers aren’t inclined to try these technologies, or aren't even aware of these technologies, these benefits won’t be realized. Learn why it’s essential to promote adoption of mobile parking payments, and see how you can leverage pricing strategies and marketing activities to increase your app’s adoption rate.
11/01/2019 09:15 AM -
08/01/2019 12:15 PM
DMV General Session
Pebble Ballroom
This session will be a brief overview by DMV representatives on the following topics:
Vehicle Registration Print Out Review
Disabled Placard/License Plate Review
Occupational Licensing and How to Look Up Dealer Plates
Title:CEO
Organization:IPMI
Shawn Conrad, CAE is Chief Executive Officer of the International Parking & Mobility Institute (IPMI).  He earned a sterling reputation as an association leader in a number of industries over 20 years before joining IPMI in 2008. Since then, he has spearheaded efforts that support our shared mission to advance the parking profession, including creating world renowned certification and accreditation programs, conducting ground-breaking research, and developing an industry-wide publications program.  Shawn established the Global Parking Associations Leadership Summit, the Accessible Parking Coalition, and the IPMI Latin Parking Conference & Expo for parking professionals in South America, and in 2018 created the Alliance for Parking Data Standards (APDS), based in London, England.
10/30/2019 09:30 AM -
10/30/2019 09:55 AM
Special Guest
Shawn Conrad, IPMI CEO
Pebble/ Beach Ballroom
Disruptions can be a distraction, but they can also be transformative. How does a parking and mobility professional separate what’s critically important from what is mere distraction? Shawn Conrad, CAE,  CEO of the International Parking & Mobility Institute (IPMI) will share five trends to watch and study – not only to stay relevant and informed as a professional – but to move your team and organization forward to greater success. 
Organization:Cal Poly, SLO
Marlene Cramer, CAPP is the Director of Transportation and Parking Services (TAPS) at Cal Poly in San Luis Obispo, California.  Marlene oversees a comprehensive sustainable transportation and parking program.  The TAPS department facilitates access and mobility through transit, carpool, vanpool, electric vehicle charging, and bicycle programs. 
TAPS awards include “Best Work Places for Commuters” and “Bicycle Friendly University” (Bronze).  In 2018 TAPS has received awards from IPMI and MARCOM for marketing and communications related to “My Other Car Is” marketing and communication campaign.
Marlene is currently the Past President of the California Public Parking Association (CPPA).  Marlene was awarded California Parking Professional of the Year in 2008 and holds a Business Degree in Management and Human Resources Management from Columbia College.  
10/31/2019 09:10 AM -
10/31/2019 10:10 AM
"My Other Car Is" - Strategies to build commuter awareness of alternative transportation programs
Spyglass
To help build awareness of using alternative transportation to get around the university, Cal Poly developed an integrated marketing and communication campaign to showcase all of the university's alternative transportation programs. In one month, the campaign gained more than 150,000 impressions and increased website clicks by 250 percent year over year. This award winning campaign was part of the rebranding of the parking program and helped bring awareness to the campus community regarding the program's sustainable practices, innovation and management of transportation and parking resources.
Organization:Dixon Resources Unlimited
Julie Dixon has over 28 years of parking and transportation management experience, Julie has been directly supporting municipalities throughout the United States.  She has extensive knowledge and hands-on experience with the solicitation, development, deployment, operation, and maintenance of solutions ranging from municipal parking programs to automated enforcement systems.  She has been responsible for establishing policies, defining objectives and delivering on initiatives for municipalities of all sizes, working at all levels within the administration, enforcement and adjudication processes.  In October 2012, Ms. Dixon founded DIXON Resources Unlimited with a goal of directly supporting municipal parking programs.
10/30/2019 02:50 PM -
10/30/2019 04:30 PM
A Nightmare on Main Street; Parking on a Budget
Big Sur
Part 1 - Join us as we lead you down a dark alley of organizational dysfunction and missed opportunities. During this conversation, we will discuss some of the operational pitfalls that define parking programs across the country. What happens when a Parking Division lacks central leadership? When parking responsibilities are fractured among multiple departments? When proper service level agreements are neglected prior to the start of a project? When best practices for revenue collection and reconciliation are ignored? When staff lacks the proper manpower or enforcement tools? Find out these answers and more as we discuss the horrifying truth behind parking operations of all sizes. Lessons learned will focus on five key areas: operations, asset management, finance, workforce management, and maintenance, the pillars of any successful parking operation. During this session, we will identify frightening operational revelations and revenue exposures and discuss how agencies have identified, addressed, and repaired these problems to prevent themselves from becoming the theme of future parking horror stories. 
Part 2 - We will transition into stories of promise and hope as we share examples of the City of San Leandro and the transformation of their parking operation.  When the City’s parking vendor went bankrupt, the City’s parking program essentially came to a standstill for years. This presentation discusses the ups and downs of their parking program overhaul. We’ll describe how we figured out where to start, working within a very limited budget, the roadblocks we ran into during implementation, disagreements between departments, and the creative ideas that ultimately allowed San Leandro to revamp their parking program over the past 2 years.
Organization:T2, IPMI
Mike joined T2 in 2017, after spending more than a decade in the parking industry as an executive at a national parking management firm. Through his career as a parking and transportation professional he has identified and implemented innovative technologies into operations and created new technology based service offerings. He has led the development of mobility services, remote management/command center operations, mobile payments and interactive marketing services and has worked with municipalities, universities, airports and commercial garages.
Mike oversees our Sales operation, and manages technology partnerships and acquisitions to align with long-term strategic goals. Mike is currently the Co-Chair of the IPI Technology Committee. He holds PMP, CPIM and CAPP certifications and regularly presents at parking industry conferences.
10/30/2019 01:45 PM -
10/30/2019 02:45 PM
CURB MANAGEMENT: Strategies and Tech to Define, Manage, and Enforce the Curb
Spyglass 2
This presentation is the tenth in a series of presentations by IPMI's Technology Committee. This year’s presentation provides an overview of Curb Management and explores how various technologies will support curb management activities in four areas – Defining the Curb, Managing the Curb, Charging for Curb Access, and Enforcing the Curb. The presentation explores the various activities an operation will consider in each of the four areas and how current and future technologies will be applied to support an operation as they develop their plans to manage the curb.
Organization:Dixon Resources Unlimited
Katherine Edgerley is an Associate Consultant at DIXON. She has supported various cities with municipal code updates, data analysis, and program implementation. Most recently, Katherine has provided hands-on program implementation support in Paso Robles through vendor management and extensive stakeholder outreach. Her data analysis allows for data-driven decisions and municipal code updates "future-proof" a city's code. Katherine recently graduated from the University of Washington with her Master of Public Administration.
10/30/2019 02:50 PM -
10/30/2019 04:30 PM
A Nightmare on Main Street; Parking on a Budget
Big Sur
Part 1 - Join us as we lead you down a dark alley of organizational dysfunction and missed opportunities. During this conversation, we will discuss some of the operational pitfalls that define parking programs across the country. What happens when a Parking Division lacks central leadership? When parking responsibilities are fractured among multiple departments? When proper service level agreements are neglected prior to the start of a project? When best practices for revenue collection and reconciliation are ignored? When staff lacks the proper manpower or enforcement tools? Find out these answers and more as we discuss the horrifying truth behind parking operations of all sizes. Lessons learned will focus on five key areas: operations, asset management, finance, workforce management, and maintenance, the pillars of any successful parking operation. During this session, we will identify frightening operational revelations and revenue exposures and discuss how agencies have identified, addressed, and repaired these problems to prevent themselves from becoming the theme of future parking horror stories. 
Part 2 - We will transition into stories of promise and hope as we share examples of the City of San Leandro and the transformation of their parking operation.  When the City’s parking vendor went bankrupt, the City’s parking program essentially came to a standstill for years. This presentation discusses the ups and downs of their parking program overhaul. We’ll describe how we figured out where to start, working within a very limited budget, the roadblocks we ran into during implementation, disagreements between departments, and the creative ideas that ultimately allowed San Leandro to revamp their parking program over the past 2 years.
Organization:SP+
Perry assists institutions of higher education with operational, technological, and policy needs. In over 23 years of service, he has served as the Manager or Director of Parking and Transportation at universities and municipalities in California, Kentucky, New Jersey, and Texas. Perry’s doctoral dissertation focused on university and municipal parking policy. He is an experienced practitioner who uses his vast amount of experience to improve parking and transportation operations. He supports systems based on adequate and balanced fee and fine structures that encourage compliance, increase revenue, and bring the highest level of customer satisfaction.
10/31/2019 03:15 PM -
10/31/2019 04:15 PM
Climbing the Ladder: Prove yourself as an industry leader
Big Sur
There have been no shortage of definitions or processes to become leaders. All industries, including parking and mobility, attempt to incorporate some form of leadership requirement into their programs. A common idiom used: “Leaders lead people, and managers manage things.” We will explore methods to increase our leadership skills within our organizations.
Organization:Walker Consulting
Based out of the San Francisco office, Peter covers Northern California and the Pacific Northwest with expertise in parking technology solutions across multiple vertical markets -- municipal, university, Class A commercial garages, hotel, event and stadium, on-street, mixed-use, and airport. In particular, Peter has deep expertise in Automated Parking Guidance Systems (APGS).
10/31/2019 04:20 PM -
10/31/2019 05:20 PM
Autonomous Vehicles Family Feud
Big Sur
Select audience members will get to compete on Walker’s version of the iconic game show Family Feud. All questions will be related to autonomous vehicles. Walker has done extensive research on AVs and will extrapolate on each survey answer to make the session educational. We chose a game show format to make the session fun and festive. This promises to be an entertaining and interactive educational session.
Title:Liaison Officer
Organization:DMV
Maribel has worked in the Department of Motor Vehicles (DMV) field offices. Including the Occupational Licensing Unit and issued licenses to the automotive industry. The Revenue Services Support Unit and served as a liaison to the Franchise Tax Board. She also has experience with the commercial motor vehicle industry and the California Highway Patrol. Currently, with the Justice and Government Liaison Branch (JAG), she is responsible for providing uniform information to outside agencies that access driver license and vehicle registration. Maribel is part of the JAG training team that provides support and interpretation using the California vehicle code for law enforcement, courts, and parking and toll agencies.
11/01/2019 09:15 AM -
08/01/2019 12:15 PM
DMV General Session
Pebble Ballroom
This session will be a brief overview by DMV representatives on the following topics:
Vehicle Registration Print Out Review
Disabled Placard/License Plate Review
Occupational Licensing and How to Look Up Dealer Plates
Title:Parking Division Manager
Organization:City of Fresno
Thomas Gaffery is Parking Division Manager with the City of Fresno. He also serves as CPPA’s Legislative Committee Chair. In 2018, Thomas was recognized by the National Parking Association as one of its “40 Under 40.”
Thomas is responsible for all aspects of the City of Fresno’s on and off-street parking program covering 115 square miles. His key priorities include technology deployment, business process innovation, public engagement, and multimodal planning. Previously, he spent over 13 years at in leadership roles at the California State University, Fresno and San Bernardino campuses.
Thomas has presented sessions at over a dozen national and international conferences. He earned his BA in economics and MBA at Fresno State and is Certified Administrator of Public Parking and a Lean University certified facilitator.
 
11/01/2019 08:00 AM -
11/01/2019 09:00 AM
Legislative Review
Pebble Ballroom
During his presentation, Matt will discuss the outcome of all bills of interest to the CPPA and how the Association engaged with the Legislature on each priority bill.  Matt will also discuss the prospects for the upcoming Legislative Session and what we may expect to see in 2020 from the State Capitol.

Anita leverages over 15 years of experience in the engineering of parking structures to coordinate with clients, consultants and contractors throughout all design and construction phases of a project. As the Senior Engineering Project Manager for the Sierra College Rockling Campus Parking Structure, Anita ensures the project’s structural solution effectively integrates with the parking layout and architectural design.  

 

Her experience includes all phases of design, from preliminary design through construction documents. Anita is a member of the International Parking & Mobility Institute and the Design Build Institute of America.   

11/01/2019 09:15 AM -
11/01/2019 10:15 PM
Design Management - Design-Build - a Team's Perspective
Beach Ballroom
Through a panel discussion, a case study presentation in panel format on successful tools and practices implemented in a current, on-going five-level parking building project being permitted through DSA for Sierra Community College. Discussion and Q&A on the Design Management process from pre-RFP through implementation with the design-build team - integrating cost, schedule, quality with the Design and Permitting processes.
Organization:T2 Systems
Michael Hamilton is the Senior Director of Product Management at T2 Systems. He’s been in the parking industry for six years and in Product Management for over a decade. At T2, Michael works to bring innovative new products to market.
10/30/2019 02:50 PM -
10/30/2019 03:50 PM
Going Gateless
Spyglass 1
Do your students, faculty, and staff experience long wait times when trying to both park and leave? Do visitors struggle with parking delays when visiting campus, especially for big events? Have you considered going gateless? Gateless systems provide many key benefits to your parking operation from reducing delays at entry and exit points, enhancing the parker experience to reducing impact on the environment. Join us as we discuss the benefits of a gateless operation.
Organization:iParq
Mrs. Huemmer regularly speaks, leads webinars, and publishes online and in print for parking/professional publications. Her focus is on professional development, business ethics, employee motivation, and branding. She is highly engaged in many parking organizations, most prominently as a board member and mentorship chairperson for Women In Parking. As the EVP of Sales & Marketing at iParq and the cochair for WIP's mentorship committee Mrs. Huemmer provides daily coaching to parking professionals. Madison holds a Bachelor of Arts from the University of California Santa Cruz.
10/31/2019 09:10 AM -
10/31/2019 10:10 AM
Brand Yo Self
Big Sur
Learn how to brand yourself for optimized professional growth in a fun and interactive session. Mrs. Huemmer, a marketing expert, and accomplished public speaker will lead you through branding exercises showing you how to brand yourself and your institution for short and long term success. Compete in activities that will highlight the do's and do nots of branding.
A. Learn how to brand yourself to succeed in your current position.
B. Define your goals and learn how to brand yourself to get there.
C. Institutionalized Branding. Learn how you can help your institution focus your message and keep up with the times.
10/31/2019 10:15 AM -
10/31/2019 11:15 AM
Becoming A #Parkingboss
Big Sur
Resident parking #GirlBoss will share her insights on how to kick butt and take names. Get a power boost from this interactive, highly engaging seminar where attendees will learn tips and tricks on how to feel like a boss, act like a boss, and eventually become a boss.
A. Learn how to project power, even when you may not be feeling it.
B. Get tips on how to bring your new found confidence to work and home for personal and professional development.
C. Become a #ParkingBoss
Organization:Desman
Casey Jones, CAPP is a access and mobility professional with DESMAN, Inc. where he works with clients to solve parking and transportation challenges.  He is the corporate subject matter expert for universities, transportation demand management and sustainability and is focused on providing mobility consulting services.  He has over 23 years of industry experience including leadership positions with the University of Colorado and Boise State University.   
Casey Jones is past chairman of the board for the International Parking and Mobility Institute (IPMI), the world’s largest trade association for mobility and parking professionals and he currently serves on the boards of the California Public Parking Association and the Pacific Intermountain Parking and Transportation Association.  He holds a Master of Public Administration degree, a bachelor’s degree in political science and he is a Certified Administrator of Public Parking.  Casey, his wife and two boys live in Boise, Idaho. 
10/30/2019 01:45 PM -
10/30/2019 02:45 PM
University and Hospital Campus Implementation Role Play
Big Sur
Have you tried to implement a new program and hit a wall of confused stakeholders, decision paralysis, or the bureaucratic machine? Then this session is for you! Come learn some proven techniques and best practices for program implementation on a campus environment. A live role play will work through common frustrations and tips and tricks to overcome adversity.
10/31/2019 10:15 AM -
10/31/2019 11:15 AM
Trends To Track: Making Sense of A Fast Moving World
Spyglass
It seems that not a day goes by where a new technology or innovation isn't hitting the marketplace. Talk is also constant about autonomous vehicles, transportation network companies like Uber and Lift and micromobility. We live in a dynamic world and parking , access and mobility seem at all times to be front and center in the discussion of what's new, exciting and yes, a little scary. Yet, with this fast-paced environment it's hard to know what's real and what's just a flash in the pan. What do we pay attention to now and how can we see around the corner? This session will introduce key data trends that will help us better prepare for the future. Armed with this knowledge, attendees will be able to chart a path of more certainty rather than simply go with the flow of what's new, shiny and perhaps already obsolete.

Gordon has been practicing architecture for over 20 years and has a proven track record in successfully delivering design build projects for clients such as Sierra College and VTA. Gordon’s experience includes all phases of design, from Preliminary Design through Construction Documents.  

 

As the Senior Project Manager for the Sierra College Rocklin Campus Parking Structure, Gordon is responsible for achieving the project goals. He is an active member of the International Parking & Mobility Institute and the Design Build Institute of America and has written and spoken on topics such as parking’s role in corporate campuses, how hospitals have used parking to increase patient satisfaction, and comprehensive approaches to downtown parking. 

11/01/2019 09:15 AM -
11/01/2019 10:15 PM
Design Management - Design-Build - a Team's Perspective
Beach Ballroom
Through a panel discussion, a case study presentation in panel format on successful tools and practices implemented in a current, on-going five-level parking building project being permitted through DSA for Sierra Community College. Discussion and Q&A on the Design Management process from pre-RFP through implementation with the design-build team - integrating cost, schedule, quality with the Design and Permitting processes.
Organization:Dixon Resources Unlimited
Emily Kwatinetz is a Senior Associate at DIXON with a background in urban planning. She has a track record of comprehensive support for a variety of municipalities. Emily developed the “Parking Action Plan” report format which has been used by clients as a step-by-step implementation guideline. Emily’s experience includes managing parking and mobility studies, operational audits, municipal code updates, writing specifications, vendor management, stakeholder outreach, and program implementation.
 
10/30/2019 02:50 PM -
10/30/2019 04:30 PM
A Nightmare on Main Street; Parking on a Budget
Big Sur
Part 1 - Join us as we lead you down a dark alley of organizational dysfunction and missed opportunities. During this conversation, we will discuss some of the operational pitfalls that define parking programs across the country. What happens when a Parking Division lacks central leadership? When parking responsibilities are fractured among multiple departments? When proper service level agreements are neglected prior to the start of a project? When best practices for revenue collection and reconciliation are ignored? When staff lacks the proper manpower or enforcement tools? Find out these answers and more as we discuss the horrifying truth behind parking operations of all sizes. Lessons learned will focus on five key areas: operations, asset management, finance, workforce management, and maintenance, the pillars of any successful parking operation. During this session, we will identify frightening operational revelations and revenue exposures and discuss how agencies have identified, addressed, and repaired these problems to prevent themselves from becoming the theme of future parking horror stories. 
Part 2 - We will transition into stories of promise and hope as we share examples of the City of San Leandro and the transformation of their parking operation.  When the City’s parking vendor went bankrupt, the City’s parking program essentially came to a standstill for years. This presentation discusses the ups and downs of their parking program overhaul. We’ll describe how we figured out where to start, working within a very limited budget, the roadblocks we ran into during implementation, disagreements between departments, and the creative ideas that ultimately allowed San Leandro to revamp their parking program over the past 2 years.
Organization:ParkMobile
Kristen Locke is currently the Western Regional Sales Manager representing the ParkMobile Zone Parking product line. Kristen has over 9 years in the parking technology space focusing on sales, consultation and support for mobile payments, enforcement, permit management and payment hardware. Kristen began her parking career in municipal parking operations in her hometown of Fort Collins, CO.
10/31/2019 04:20 PM -
10/31/2019 05:20 PM
How Parking Plays into Mobility at Large
Spyglass
According to research, as much as 30% of urban traffic is caused by drivers looking for parking spots. As more cities across the country become “smart cities,” smart mobility solutions are needed to make this vision a reality for both customers and clients who operate parking. During this presentation, we’ll discuss how to make a user’s experience with mobility one that is interconnected, efficient, and frictionless, how to benefit client operations end-to-end, and how to employ mobility solutions that address the growing traffic problem for cities. We will also discuss how parking can be integrated with a broader ecosystem of mobility enablers, including tolling, charging, and car sharing technologies, to deliver end-to-end mobility to users. To showcase the universal applications of our solutions through different perspectives, we will open with an interactive real-world scenario/problem charrette, challenging participants to solve problems using mobility solutions. In addition, we’ll highlight success stories where clients have improved their parking solutions to deliver better experiences to their customers and improve efficiency in the cities in which they operate.
Organization:Walker Consulting
Chrissy Macini-Nichols: has over 15 years of experience in parking, mobility, and land use planning, policy, and finance.  Based in Walker’s San Francisco office, she works with cities, airports, universities, hospitals, and other entities to make parking convenient for users and create parking strategies that enhance economic development, improve transportation options, and allow for smart growth. She also focuses on curb management and leads Walker’s autonomous vehicle and shared mobility strategy. Previously, Chrissy was the Director of Transportation Policy at the Chicago Metropolitan Planning Council and Director of Mobility Policy at Remix, a transit planning platform. Her past work includes leading an innovative financing strategy to fund over $10 billion in transit projects in Chicago and an evaluation that informed the renegotiation of Chicago’s parking meter public private partnership to save taxpayer dollars and make the system more efficient.
10/31/2019 04:20 PM -
10/31/2019 05:20 PM
Autonomous Vehicles Family Feud
Big Sur
Select audience members will get to compete on Walker’s version of the iconic game show Family Feud. All questions will be related to autonomous vehicles. Walker has done extensive research on AVs and will extrapolate on each survey answer to make the session educational. We chose a game show format to make the session fun and festive. This promises to be an entertaining and interactive educational session.

arl has over 20 years of civil engineering leadership and expertise in planning, design, and construction administration services for market segments including higher education, K-12 schools, transportation, civic, commercial, and corporate sectors. His technical background includes preparation and review of civil engineering design calculations, reports, master plans, improvement plan sets, engineering estimates, specifications, SWPPP and water quality management plan documentation, and LEED certification and credit documentation. He has a wide range of project management experience including the development of project budgets and schedules for new projects; budget tracking; verification of project compliance with Caltrans, CBC, NFPA, ADA, DSA, state, county, city and other regulations and requirements.   

 

His role as Senior Project Manager on the Sierra College Parking Structure project is to act as the primary GHD contact for the design-build team, DSA reviewers, and to respond during construction to RFI’s, submittals, and other items generated during construction.

He directs, assists, and reviews civil engineering design efforts and coordinate the efforts of GHD provided structural and landscape services relating to the site package. He coordinates with the architectural, structural, mechanical, electrical, and plumbing efforts, provided by others, for Package 1 (site) and Package 2 (parking structure), the City of Rocklin Fire Department, Placer County Water Agency (PCWA), the Division of the State Architect (DSA), Sierra College personnel, and other agencies and consultants as needed to meet project goals and regulations.  

 

11/01/2019 09:15 AM -
11/01/2019 10:15 PM
Design Management - Design-Build - a Team's Perspective
Beach Ballroom
Through a panel discussion, a case study presentation in panel format on successful tools and practices implemented in a current, on-going five-level parking building project being permitted through DSA for Sierra Community College. Discussion and Q&A on the Design Management process from pre-RFP through implementation with the design-build team - integrating cost, schedule, quality with the Design and Permitting processes.
Organization:Stanford University
Francisco Navarro has been creating parking solutions for over 15 years. He has worked on over 50 parking projects. In addition to delivering projects to satisfied clients, Francisco’s projects, such as the Pomona College Parking Structure, have received recognition from the International Parking & Mobility Institute and other associations. Francisco is an active participant in the Community College Facilities Coalition and the California Public Parking Association. In addition to managing high profile projects, Francisco is a Parksmart Advisor and leads Watry Design's BIM efforts.
10/31/2019 04:20 PM -
10/31/2019 05:20 PM
Stanford University's Approach to the Inherent Challenges of Parking
Cypress
Stanford University has a long history of not only enriching its historic campus with innovative parking solutions, but also leveraging parking as a means to create a more sustainable campus. Join us for a conversation with Brian Shaw, Executive Director of the Department of Parking & Transportation Services at Stanford, to learn about the challenges Stanford faces with parking and how they have been overcome. You will learn about best parking practices that have helped meet Stanford’s sustainable goals and how the University has utilized green roofs to increase parking supply without sacrificing valuable green space.

With over 20 years in the parking design industry, Fernando has garnered a breadth and depth of experience in designing parking building projects that supports the McCarthy parking team from Design  through Construction activities. Trained as an Architect and Parking Consultant, he understands the design methodology and leads the design processes to achieve timely feedback, sensible evaluation and in-depth development and implementation of construction solutions with all design disciplines and construction trades. His extensive experience in design brings that dimension to the Desig-Build delivery method. He has delivered many successful projects for public clients in both Northern and Southern California for clients such as Sierra Community College District, Los Angeles Community College District, Long Beach Community College, Cal State Fullerton; and lead design teams through various agency processes such as the Division of the State Architect. He is a member of the National Parking Association (NPA) and the NPA Parking Consultants Council; he is also an Accredited Professional with the Design Build Institute of America (DBIA) and USGBC Leadership in Energy and Environmental Design (LEED). 

 

His role on the Sierra College Rocklin Campus Parking Building is to translate and implement the Owner’s Program Requirements into a constructible project within the agreed schedule and budget. He works alongside the Design Team for coordination with the McCarthy in-house Estimating and Procurement units and oversees the entire process from design conceptualization through permit reviews and approvals. 

11/01/2019 09:15 AM -
11/01/2019 10:15 PM
Design Management - Design-Build - a Team's Perspective
Beach Ballroom
Through a panel discussion, a case study presentation in panel format on successful tools and practices implemented in a current, on-going five-level parking building project being permitted through DSA for Sierra Community College. Discussion and Q&A on the Design Management process from pre-RFP through implementation with the design-build team - integrating cost, schedule, quality with the Design and Permitting processes.
Organization:PayByPhone
Max Schoen was born and raised in Germany and moved to Canada after studying both business and software engineering. Prior to joining PayByPhone he co-founded a mobile application for care homes.
Now in his second year with PayByPhone, he has been promoted to Manager of Sales Strategy for the North American market.
Max is a firm believer in using technology as a means to enhance both professional and personal lives. He spends a great deal of his time researching market trends to understand what kind of verticals Municipalities and Universities are looking for, to create a more efficient Parking and Transportation environment. He also leads the Business Development and RFP writing teams.
10/31/2019 03:15 PM -
10/31/2019 04:15 PM
MaaS Transit: How Mobility-as-a-Service and Smart Parking are Changing the Transportation Landscape
Spyglass
Urban transportation and parking infrastructure are the cornerstones of smart city growth and success. And with the MaaS revolution, parking technology is critical to keep up infrastructure at both a city and university level to more effectively manage and monetize the curb, increase customer satisfaction and reduce traffic and pollution. This presentation will share global trends in smart parking and offer use-examples of ways in which cities like San Francisco are adopting these trends with success. Attendees will learn: - Global trends in smart parking and MaaS - How a major California metropolis conquered parking challenges with technology - How you can apply these practices to your own city or university
Organization:PayByPhone Technologies Inc.
As VP Sales, West, Carmen is responsible for functional aspects and members of the sales team in the Central and Western US, and Canada. Working closely with the CEO, the VP of Sales, East and other operative departments at PayByPhone, Carmen’s top focus is delivering results that are aligned with PayByPhone’s overall growth strategy. Bringing 12 years of Parking, Transportation and Mobility Industry experience alongside a keen interest in relationship management, Carmen is a respected sales leader and an active participant in many industry organizations.
11/01/2019 10:20 AM -
11/01/2019 11:20 AM
Driving Mobile App Adoption Success
Beach Ballroom
You already know that mobile parking app technology can be mutually beneficial for drivers, municipalities, and parking lot operators. However, if your drivers aren’t inclined to try these technologies, or aren't even aware of these technologies, these benefits won’t be realized. Learn why it’s essential to promote adoption of mobile parking payments, and see how you can leverage pricing strategies and marketing activities to increase your app’s adoption rate.
Organization:Stanford University
Brian Shaw is the Executive Director of Parking and Transportation Services at Stanford University.  He is a specialist in the area of Sustainable Transportation, having created new programs at Stanford, the University of Pennsylvania, the University of Chicago and Emory that fostered carpooling, biking, walking and riding public transit to campus.  Under his leadership, Stanford has been able keep its peak hour trips under a cap established in 2000, while the campus has continued to grow and thrive.
Brian has served on the board of International Parking and Mobility Institute (IPMI) since 2014, co-chairing IPMI’s Sustainability Committee, while serving on the Education Development Committee.  He developed a TDM course for IPMI and the Green Building Council to help educate non-practitioners.  
Brian is a Certified Administrator of Public Parking (CAPP) with IPMI.  He is a frequent contributor to Parking & Mobility, IPMI’s monthly magazine.
10/31/2019 04:20 PM -
10/31/2019 05:20 PM
Stanford University's Approach to the Inherent Challenges of Parking
Cypress
Stanford University has a long history of not only enriching its historic campus with innovative parking solutions, but also leveraging parking as a means to create a more sustainable campus. Join us for a conversation with Brian Shaw, Executive Director of the Department of Parking & Transportation Services at Stanford, to learn about the challenges Stanford faces with parking and how they have been overcome. You will learn about best parking practices that have helped meet Stanford’s sustainable goals and how the University has utilized green roofs to increase parking supply without sacrificing valuable green space.
Title:CPPA lobbyist
Organization:Yaryan, Siverling & Lovell

Matt Siverling has been registered as an independent contract lobbyist since 2004; representing numerous Statewide associations, organizations and labor unions.   He is the managing partner of Yaryan, Siverling & Lovell; a legislative advocacy firm that is recognized as a leading voice for public safety at the California State Capitol.  

Prior to his transition into independent contract lobbying, Mr. Siverling served as a policy advisor to a constitutional officer in the State Legislature, specializing in K-12, higher education and student issues.  He served as the primary liaison to the University of California Board of Regents and the California State University Board of Trustees on statewide issues related to tuition, admissions and curriculum.  

Mr. Siverling holds a BA in Political Science from the University of California, Davis and completed a program on leadership from the University of Prague, School of Economics.    He enjoys golfing, reading, running and spending time with his wife and two daughters.

11/01/2019 08:00 AM -
11/01/2019 09:00 AM
Legislative Review
Pebble Ballroom
During his presentation, Matt will discuss the outcome of all bills of interest to the CPPA and how the Association engaged with the Legislature on each priority bill.  Matt will also discuss the prospects for the upcoming Legislative Session and what we may expect to see in 2020 from the State Capitol.
Organization:Conduent
Kirk is the Senior Director, Global Business Development for Conduent Transportation’s Parking & Mobility Solutions group. Kirk is responsible for product development, contract management, service delivery, legislative agendas and sales in highly complex transportation environments including Los Angeles, San Francisco and Dallas. He enjoys the challenges of the parking & mobility industry and welcomes the opportunity to bring fresh ideas and solutions to clients. In his current position, he has helped lead the development of Conduent’s industry leading role in the delivery of best-in-class parking & mobility solutions including the pilot project launches of the GoLA/GoDenver transportation mobility app, Virtual Permit deployments, and the Los Angeles ExpressPark project. He has served 16-years on the California Public Parking Association’s (CPPA) Board of Directors, 6-years on the Advisory Board for the International Parking & Mobility Institute (IPMI) and participates as a speaker and presenter at mobility industry events. He is excited to be joining the Board of Directors of the Alliance for Parking Data Standards (APDS).
10/30/2019 01:45 PM -
10/30/2019 02:45 PM
CURB MANAGEMENT: Strategies and Tech to Define, Manage, and Enforce the Curb
Spyglass 2
This presentation is the tenth in a series of presentations by IPMI's Technology Committee. This year’s presentation provides an overview of Curb Management and explores how various technologies will support curb management activities in four areas – Defining the Curb, Managing the Curb, Charging for Curb Access, and Enforcing the Curb. The presentation explores the various activities an operation will consider in each of the four areas and how current and future technologies will be applied to support an operation as they develop their plans to manage the curb.
Title:Liaison Officer
Organization:DMV
Kelly Walton has been with the State of California for a total of 36 years with the past 30 spent at the Department of Motor Vehicles (DMV). Kelly came to the Justice and Government Liaison Branch in 2007 and is currently the lead Parking Liaison Officer.   Previous working experience within DMV has allowed her to expand her knowledge in both vehicle registration and driver license. However, with vehicle registration being her specialty, she is able to confidently assist California parking and toll agencies with their vehicle registration inquiries.  Ms .Walton has also served as the Subject Matter Expert and Liaison between the Franchise Tax Board and the Department regarding the delinquent registration collection process.  She has also participated as lead presenter to the DMV’s training branch and field office personnel in the training and understanding of the collection process delinquent registration and dishonored checks.  In her off time, Ms. Walton enjoys spoiling her grand-babies, riding her horses, gardening and teaching her smart Aussie, Bindi, new tricks.
11/01/2019 09:15 AM -
08/01/2019 12:15 PM
DMV General Session
Pebble Ballroom
This session will be a brief overview by DMV representatives on the following topics:
Vehicle Registration Print Out Review
Disabled Placard/License Plate Review
Occupational Licensing and How to Look Up Dealer Plates
Organization:Walker Consulting

Jonathan joined Walker’s Parking Operations Consulting Group after 10 years of leadership positions with private parking operators. Based out of the Los Angeles office he covers

the West Coast and has expertise in all manners of parking including Class A commercial garages, hotel, event and stadium, on street valet, mixed use, municipalities, off-airport, and flat lots.

Jonathan designs and implements parking systems and technology improvements for public and private entities across the West Coast. Recent parking equipment and technology upgrade consultations include the Cities of Santa Ana, Alameda, Culver City, Mountain View, Sacramento, San Francisco, Palo Alto, Long Beach, Pasadena, and Davis.

10/30/2019 01:45 PM -
10/30/2019 02:45 PM
University and Hospital Campus Implementation Role Play
Big Sur
Have you tried to implement a new program and hit a wall of confused stakeholders, decision paralysis, or the bureaucratic machine? Then this session is for you! Come learn some proven techniques and best practices for program implementation on a campus environment. A live role play will work through common frustrations and tips and tricks to overcome adversity.
10/31/2019 04:20 PM -
10/31/2019 05:20 PM
Autonomous Vehicles Family Feud
Big Sur
Select audience members will get to compete on Walker’s version of the iconic game show Family Feud. All questions will be related to autonomous vehicles. Walker has done extensive research on AVs and will extrapolate on each survey answer to make the session educational. We chose a game show format to make the session fun and festive. This promises to be an entertaining and interactive educational session.

Location

Hyatt Regency Monterey Hotel
Make a hotel reservation
1 Old Golf Course Rd, Monterey, CA 93940

Vendor Floor Plan

Exhibitors

Booth 100 :
PayByPhone
Booth 102 :
Global Parking Solutions USA
*
Booth 103 :
EnSight Technologies
*
Booth 104 :
iParq
*
Booth 105 :
DESIGNA
*
Booth 106 :
Clark Pacific
*
Booth 107 :
FlashParking
Booth 108 :
Tiba Parking Systems
*
Booth 109 :
Parker Technology
*
Booth 110 :
Available
Booth 111 :
Genetec
Booth 112 :
Available
Booth 113 :
POM Parking Meters
*
Booth 114 :
Available
Booth 202 :
VenTek International
*
Booth 203 :
Turbo Data Systems
Booth 204 :
Promise
Booth 205 :
Turbo Data Systems
Booth 206 :
ZipBy LLC
*
Booth 208 :
T2 Systems
*
Booth 210 :
Parking Logix
Booth 211 :
Scheidt & Bachmann USA, Inc.
*
Booth 212 :
Available
Booth 213 :
Nagels North America, LLC
*
Booth 302 :
IPS Group Inc
Booth 303 :
Conduent Transportation
*
Booth 304 :
IPS Group Inc
Booth 305 :
Zero Impact Solutions
*
Booth 310 :
AIMS - EDC Corp.
*
Booth 311 :
HUB Parking Technology USA, Inc.
*
Booth 312 :
Tagmaster North America
Booth 313 :
Serco
Booth 402 :
SP Plus Corporation
*
Booth 403 :
Duncan Solutions, Inc.
*
Booth 404 :
Data Ticket, Inc.
*
Booth 405 :
SKIDATA
*
Booth 407 :
Watry Design, Inc.
*
Booth 409 :
Passport Labs, Inc
Booth 410 :
Tannery Creek Systems Inc
*
Booth 411 :
Southland Printing Company, Inc
*
Booth 412 :
MacKay Meters, Inc.
*
Booth 413 :
Weldon, Williams & Lick, Inc
*
Booth 501 :
Daktronics
Booth 502 :
Douglas Parking
Booth 503 :
TransCore
Booth 504 :
Rydin Decal
Booth 505 :
ECO Parking Technologies
*
Booth 506 :
ParkMobile
Booth 507 :
WPS USA Corp.
*
Booth 508 :
McCarthy Building Companies, Inc.
Booth 509 :
Gusdorf Marketing Group, LLC
*
Booth 510 :
Flowbird
*
Booth 511 :
Available
Booth 512 :
Recon Power Bikes of California
*
Booth 513 :
Available
Booth 515 :
Available
Booth 600 :
IDAX
*
Booth 602 :
Frogparking Inc.
*
Booth 606 :
Toledo Ticket Company
*
Booth 608 :
Walker Consultants
*
Booth 612 :
Barnacle Parking Enforcement
*
Booth 614 :
Q-Free
Booth 700 :
Available
Booth 702 :
Available
Booth 704 :
Available
Booth 706 :
Available
Booth 708 :
Available
Booth 710 :
Available

Exhibitor Service Kit

Click here for the Exhibitor Service Kit
Password: 2019cppa (case sensitive)