2014 Annual CPPA Conference & Trade Show


November 12th - 14th, 2014
LAX Marriott

Tuesday, Nov 11, 2014

9:00 AM - 4:00 PM
Golf Tournament

Rancho Park Golf Course

More details...

6:00 PM - 8:00 PM
Welcome Reception

Champs Bar

Sponsored by Passport Parking and IPS Group

Wednesday, Nov 12, 2014

8:00 AM - 9:00 AM
Continental Breakfast

Ballroom Foyer

Sponsored by Duncan Solutions

9:00 AM - 9:30 AM
CPPA Annual Members Meeting

Imperial Ballroom

9:30 AM - 9:45 AM
Welcoming Address by Deputy Mayor Rick Cole

Imperial Ballroom

Status quo parking requirements and parking management practices often stand in the way of making communities livable, equitable, and sustainable.  They undermine economic development and frustrate commuters.  Parking requirements are a policy choice, not merely a technical calculation, and parking management provides essential tools to make the system work.  The presentation discusses a 12-step process that can be used to reform parking requirements and introduces a framework for ensuring that parking management measures are comprehensive, coordinated, and support community objectives.  The presentation is based on Parking Reform Made Easy, a 2013 book on parking requirement reform and a forthcoming book on parking management.  


9:45 AM - 11:00 AM
Keynote Speaker: Michael Josephson

Imperial Ballroom

11:00 AM - 1:30 PM
Exhibit Hall w/ Lunch

Marquis Ballroom

Lunch Sponsored by Q- Free TCS Intl.

1:45 PM - 3:00 PM
[Innovation Track] Parking & Complete Streets

Presented By: Dan Mitchell , Mark Yamarone , Sam Morrissey

Imperial Ballroom, Suite AB

What will be the impact to on-street parking as cities look to redesign streets to provide more space for bikes, pedestrians and additional recreation space?    As the public right of way is being designed to enhance a community’s livability, encourage walking and bicycling and support increased transit use it is time to ask; “What is parking’s role in a Complete Street?”  The City of Pasadena has identified ways to increase the number of on-street parking spaces through the design of a major complete street project.  This panel will explore opportunities for on-street parking to be an integral component of a complete street design.

1:45 PM - 3:00 PM
[Front Link Track] IPI Presents: Parking and Sustainability – Systems, Opportunities, and Case Studies

Presented By: Michelle Wendler AIA, Brian Shaw

Imperial Ballroom, Suites D

This presentation offers an overview of the systems available to the parking industry as frameworks to create more sustainable parking operations.  It offers a deeper dive into those measures that afford unique opportunities to our industry, including alternative vehicles, multiple modes of transportation, renewable energy sources, energy efficiency and water conservation, and more. 

1:45 PM - 3:00 PM
[Management Track] Why we (need to) Audit

Imperial Ballroom, Suite C

Revenue integrity is as important as customer service and a facility’s appearance. This session will lead attendees to understand both what is at stake and how to properly conduct a comprehensive audit and what their findings will ultimately mean. Attendees will learn how to trend activity and realize that, at times, parking patrons have just as much a part in manipulating revenue as any other party to its collection.  In these difficult economic times, it’s sometimes just so much better to boost revenue by shoring up holes than by rate increases. Oh yeah!

3:15 PM - 4:30 PM
[Front Link Track] Navigating EMV Implementation

Presented By: Hap Huynh

Imperial Ballroom, Suites D

Gain a broader understanding of EMV technology, global adoption strategies and implementations.  Focus on current US EMV migration efforts.   Discuss processor and merchant readiness as well as the benefits of migrating to a more secure form of authentication.

3:15 PM - 4:30 PM
[Innovation Track] Park Here! Creating a Brand Strategy for your Municipal and Public Parking operations

Presented By: Todd Pierce

Imperial Ballroom, Suite AB

Approaching the parking experience from the customer’s viewpoint; where shall I park? Why park here? Is there an available stall? How much does it cost to park here?  Todd Pierce, president of PICTOFORM will present case studies of current municipal and university parking operations who are going to great lengths to communicate with their customers – from comprehensive brand identity designs to integrating high-tech parking guidance systems to make parking easier to find. Case studies will include SFpark, City of Seattle on-street parking, City of Boulder and others.

3:15 PM - 4:30 PM
[Management Track] Disabled Parking – How to Come Together as an Organization (Panel)

Presented By: Ken Husting , Bob Planthold Mr., Donald Shoup , Carla Johnson

Imperial Ballroom, Suite C

Across California, people with disabilities are having trouble accessing parking near their destinations because of widespread disabled placard abuse. The state's placard law undermines the intent of ADA to help those with disabilities and limits the abilities of cities to create short-term parking accessibility.  Learn from San Francisco's experience on how to come together as organization to address this issue and hear policy recommendations to fix this problem.  The session calls for attendee participation in developing a plan of action to help reform the state law.

4:30 PM - 6:00 PM
Exhibit Hall

Marquis Ballroom

Sponsored by Turbo Data

Thursday, Nov 13, 2014

7:30 AM - 9:00 AM
Continental Breakfast

Ballroom Foyer

Sponsored by Duncan Solutions

8:00 AM - 8:50 AM
[Innovation Track] Transit Parking Goes Design Build

Presented By: Michelle Wendler AIA

Imperial Ballroom, Suites AB

In 2003, the Gold Line Foothill Extension Construction Authority completed the 13.7-mile Los Angeles to Pasadena segment of the Gold Line on time and budget. The 11.5-mile Extension from Pasadena to Azusa consists of three design-build projects. The first and second contract include stations, track, crossings and bridges. The third was awarded to the Webcor/Watry Design team to design and build the four intermodal parking facilities and will be completed in 2015. This presentation will explore the advantages to the Authority, Metro and the communities served of utilizing one Design Build package for the delivery of all 4 parking structures.

8:00 AM - 8:50 AM
[Management Track] Linking Your Managers’ Performance to Today’s Industry Demands

Presented By: Colleen Niese

Imperial Ballroom, Suite C

When we ask parking executives to name the one job they on most heavily in terms of operational performance, commonly the response is a variation of title representing the location manager: Facility Manager, Account Manager, Project Manager. What we’ve discovered is that a competitive advantage often overlooked is leveraging the skills and expertise of the parking manager systematically through an established employee development system to meet this spectrum of requirements, regardless of infrastructure and resources. We will highlight a direct link between improved operational manager performance and better financial results through key tactics related to recruiting, training and leadership practices.

8:00 AM - 8:50 AM
[Front Link Track] Coordination of On-Street and Off-Street Parking Programs

Presented By: Sam Morrissey , Matt Bronson , Michael Kodama

Imperial Ballroom D

Many cities experience problems with overuse of their on-street parking while their off-street facilities have ample space.  This session will involve presentations from three cities, Santa Monica, Ventura, and San Mateo on how they coordinate the management of their on-street and off-street parking programs.  Santa Monica is known for its successful off-street parking program.  We will explore how they have integrated their on-street and off-street programs.  Ventura implemented an innovative ( and controversial)  variable pricing program several years ago.  We will check in on how this program has worked out.  San Mateo has recently adopted an innovative program use pricing to manage duration of stay, and to encourage use of off-street parking.  They will explain the details of this program.

9:00 AM - 9:50 AM
[Innovation Track] Well Managed Parking is Affordable, Profitable AND Sustainable (...a Greener Shade of Green)

Presented By: Richard Raskin , Rob Reiter , Warren Vander Helm

Imperial Ballroom, Suites AB

LEED certification for most parking facilities is currently not an option. Many owners are electing to be seen as “stepping up” by incorporating more environmental sustainability into their facilities. Most conventional solutions rely on energy-efficient lighting, guidance systems and encouraging alternate modes of transportation to present a “greener” perception. This discussion will focus on driving sustainability by re-thinking management methods of parking assets in a manner which puts sustainability goals on an even par with affordability and profitability. Our position is that you cannot have the one without paying equal attention to the others, and that by doing so; a facility will have the vision, the methods, and the funding to accomplish the objective of more sustainable operations.

9:00 AM - 9:50 AM
[Management Track] The Sounding Wall (Interact with your peers & share trends/issues)

Imperial Ballroom, Suite C

Open Forum

Interact with your peers & share tends/issues

9:00 AM - 9:50 AM
[Front Link Track] Parking Enforcement - Different Cities Discuss their Approach

Presented By: Kearran Hayes , Yolanda Bautista , Dina Raya

Imperial Ballroom, Suite D

Each Agency will provide a brief summary of their parking enforcement programs and highlight trends and issues.  This session will include a Q&A session for an open discussion about issue facing your agency.

10:00 AM - 10:50 AM
[Management Track] Define Your Parking Technology Roadmap & How to Procure It

Presented By: Julie Dixon

Imperial Ballroom, Suite C

This session will review considerations that an Agency must evaluate in order to address their short term and long term parking planning to ensure an adaptive solution that will incorporate and integrated with the ongoing evolution of parking technology.  We will also review procurement processes and discuss performance standards that should be considered when evaluating vendor solutions.

10:00 AM - 10:50 AM
[Innovation Track] EV Charging 101

Imperial Ballroom, Suites AB

Charging IS Parking! Electric Vehicles are changing the way our customers drive…and park. This fast-paced and informative session will review the current crop of EV chargers and charging networks and the factors that need to be identified when considering adding EV chargers to your on-street or off-street lots and structures.

10:00 AM - 10:50 AM
[Front Link Track] Trends in Parking Lot Security

Presented By: Louis Perry

Imperial Ballroom, Suite D

The session will emphasize Mr. Perry's experiences in parking structure security. He will be covering good experiences and bad experiences that we face in parking garages every day. Experiences from observed sexual activity in vehicles to arguments in garage, people sitting in vehicles and also cars left without being moved for long periods of time. The goal is to look at options and offer a forum of pro-active awareness.

11:00 AM - 12:30 PM
Awards Luncheon

Meridian Ballroom- Lobby Level

12:30 PM - 2:30 PM
Exhibit Hall

Marquis Ballroom

2:45 PM - 3:50 PM
[Front Link Track] How to create a high-performing off-street parking program

Presented By: Michael Ford

Imperial Ballroom, Suite D

Aging facilities, shrinking budgets, rising expectations and rate-conscious parkers mean municipalities need to innovate in more ways than one.  This session draws lessons from Oakland’s recent efforts to create a high-performing off-street parking program using everything from parking policy to pay-on-foot machines. A year-long RFP process that resulted in the award a new contract to City of Oakland Parking Partners, an innovative venture combining a national operator with two asset management companies with deep roots in the community, serves as a case study for how municipalities can overcome obstacles while building capabilities

2:45 PM - 3:50 PM
[Innovation Track] Big Data and Your Parking Operation

Presented By: Laura Lierz

Imperial Ballroom, Suites AB

Parking dashboards transform a parking operation’s Big Data into readily consumable actionable information. The dashboard represents real-time data graphically to drive decisions, and provides Key Performance Indicators (KPI) and metrics that enable well-informed strategic or operational decisions. This presentation will dive into how operations can more effectively manage parking with dashboards to identify key strategic and operational trends, and provide examples of university and municipal parking dashboards.

2:45 PM - 3:50 PM
[Management Track] Emergency Preparedness / Planning

Presented By: Chief Michael Cash

Imperial Ballroom, Suite C

This class will provide lecture and a practical table top exercise in emergency response and procedures for participants.  Topics covered will include evacuation procedures, earthquake preparedness and response, fire prevention and response, and crime and violent behavior response. The class will also conduct a table top exercise in emergency response and procedures.

4:00 PM - 5:00 PM
[Innovation Track] The Road to Parking Modernization in Sacramento

Presented By: Mike King

Imperial Ballroom, Suites AB

In 2012, the City of Sacramento embarked on a comprehensive Parking Modernization program, covering all aspects of its parking operations and affecting almost all parking assets and employees.  This presentation will describe why Sacramento is modernizing its parking, the steps it is taking to do so, the roadmap and timeframes, and the people active in or affected by the program.

4:00 PM - 5:00 PM
[Management Track] Case Studies in the Restoration of Parking Structures

Presented By: Pawan Gupta

Imperial Ballroom, Suite C

Typical the parking structure deteriorates faster than buildings because it is open to the environment and subjected to repeated heavy loading from vehicles. If the structure is not maintained regularly, it can lead to severe deterioration, cracking of concrete and corrosion of reinforcing steel that can compromise the structural integrity. Under severe conditions it may require major rehabilitation/replacement of the structure that can make the structures unusable for extended periods of time causing disruption in service and loss of revenues.  The presentation will discuss case studies of two severely compromised parking structures that were rehabilitated using innovative new technologies which allowed the structure to be operational during repairs.

4:00 PM - 5:00 PM
[Front Link Track] Smart Technology for Smart Cities

Presented By: Amir Sedadi , Frank Ching , Alex Israel

Imperial Ballroom, Suite D

Recent technological innovations within the parking industry have dramatically advanced the parking management information and control options available. Against this backdrop, shrinking budgets coupled with a desire for more livable cities are driving the evolution of “smart cities.” Come hear industry experts speak about the role of intelligent parking systems in this migration as they offer their vision of smart cities of the future.

5:30 PM - 7:00 PM
Presidents Reception

Century Pavilion

Sponsored by IPS Group

2014 Presidents Reception

Friday, Nov 14, 2014

7:30 AM - 8:30 AM
Continental Breakfast

Ballroom Foyer

Sponsored by Duncan Solutions

8:00 AM - 8:50 AM
[General Session] Parking Reform: the Path to Smarter Parking Requirements and Better Parking Management

Presented By: Dr Rick Willson

Imperial Ballroom, Suites CD

Status quo parking requirements and parking management practices often stand in the way of making communities livable, equitable, and sustainable.  They undermine economic development and frustrate commuters.  Parking requirements are a policy choice, not merely a technical calculation, and parking management provides essential tools to make the system work.  The presentation discusses a 12-step process that can be used to reform parking requirements and introduces a framework for ensuring that parking management measures are comprehensive, coordinated, and support community objectives.  The presentation is based on Parking Reform Made Easy, a 2013 book on parking requirement reform and a forthcoming book on parking management.

9:00 AM - 10:30 AM
[Management Track] Stepping Thru Parking Revisions for the 2013 CBC & 2010 ADA

Presented By: Janis Kent AIA

Imperial Ballroom, Suites CD

Overview new Access requirements for parking facilities per the 2010 ADA Standards and the 2013 CBC. We will look at what has changed as of the beginning of this year when the new CBC was implemented and the impact the ADA has on our state codes. Additionally we will view typical mistakes and issues that open up owners for liability.

9:00 AM - 12:00 PM
[Innovation Track] How to Read a DMV Printout

Presented By: Maribel Fuente , Kelly Walton

Imperial Ballroom, Suites AB

Have you ever looked at a DMV vehicle registration printout and felt you were learning a new language with codes like H00, F00 or R30?

9:00 AM - 12:00 PM
Boot Camp - IPI Parking Enforcement

Presented By: Roamy Valera

Imperial Ballroom EF

About the course:

Designed for new and experienced parking enforcement officers and other interested parking professionals, this course addresses the myriad situations, duties, and technologies encountered on the job.  It covers the basics every parking enforcement officer should know, including parking ordinances, regulations, violation adjudication, and stakeholder expectations.  It also equips learners with valuable tools for conflict resolution--one of the key challenges of the parking profession.

In this course, learn how to:

  • Describe aspects of a good parking enforcement officer, including various roles and challenges, including understanding stakeholder expectations.
  • Recognize professionalism while exhibiting a customer service-oriented demeanor.
  • Explain parking ordinances and regulations, including rationale and typical violations.
  • Describe common ways to handle conflict, including appropriate steps and safety considerations during escalation.
  • Discuss common types of enforcement resources, including transportation and technology.
  • Identify the typical adjudication process for parking violations.

10:30 AM - 12:00 PM
[Management Track] Legislative Update

Imperial Ballroom, Suites CD

A review of the current and pending California legislative issues facing our industry.

1:00 PM - 4:00 PM
Boot Camp - IPI Conflict Resolution

Presented By: Cindy Campbell

Imperial Ballroom EF

Conflicts are inevitable for anyone who deals with customers, colleagues, or teams. The way we handle those conflicts lays the groundwork for success or failure.  Understanding how personal communication and conflict styles can be tailored for more beneficial outcomes is key. Starting with a self-assessment, this course identifies stages of group development and sources of workplace conflict while offering useful techniques for successful communication with coworkers and customers.

In this course, learn to:

  • Examine the four sources of workplace conflict.
  • Evaluate personal conflict style by completing and analyzing an assessment.
  • Recognize tools for tactical communications with co-workers when handling conflict.
  • Explore how the five stages of group development affect conflict and workplace needs

LAX Marriott
5855 W Century Blvd
Los Angeles, CA 90045

CLICK HERE for hotel arrangements.

Also many Thanks and Acknowledgements to the following companies for their support.
  • Joe's Parking
  • |
  • Sentry Control Systems, Inc
  • |
  • WW&L
  • |
  • Digital Printing Systems

Become a Sponsor

Presented By: Cindy Campbell and Roamy Valera

November 14, 2014 8:00am - 5:00pm

LAX Marriott
5855 W. Century Blvd.
Los Angeles, CA 90045
Atlanta Room


Parking Boot Camp consists of two sessions: Parking Enforcement and Conflict Resolution. This boot camp is ideal for parking officers, parking supervisors, customer service employees and anyone who deals with parking-related issues while providing a service.

The Parking Enforcement session will describe aspects of a good parking enforcement officer; recognize the value of knowing the policy and procedure manual; explain the administrative adjudication process including the pros and cons of administrative adjudication.

Starting with a self-assessment, the Conflict Resolution session will identify stages of group development and sources of workplace conflict while offering useful techniques for successful communication with coworkers and customers.

Attendees of this 8-hour training program will be taken through the citation appeal and hearing process. In-depth discussion covering hearing officer procedures and class participation in hearing scenarios will be included. Attendees will receive a written hearing examiner manual.

Combined Session Topics Include:

  • Parking enforcement practices
  • Parking ordinances and regulations
  • Violation adjudication
  • Stakeholder expectations
  • Conflict resolution
  • Tactical communication
  • Stages of group development
*Note: At the end of each session, participants will take an assessment. Scores of 70% or greater will receive a successful completion certificate in the mail.
Continental Breakfast and Lunch is Provided

Register Now
For more information, contact Carmen Gachupin at cgachup@cslanet.calstatela.edu

Presented By: Steve Bowman

November 11, 2014 8:00am - 5:00pm

LAX Marriott
5855 W. Century Blvd.
Los Angeles, CA 90045
Imperial Ballroom Suite AB


Learn how to conduct Hearings Practice rendering effective decisions applies to anyone involved in making parking citation decisions.

Attendees of this 8-hour training program will be taken through the citation appeal and hearing process. In-depth discussion covering hearing officer procedures and class participation in hearing scenarios will be included. Attendees will receive a written hearing examiner manual.

Topics Include:

  1. Overview of the Contesting Program
  2. Initial Review Process and Procedure
  3. Setting up the Hearing
  4. Fines and Exceptions
  5. Meeting Agency Requirements
  6. Review of a model Hearing Manual
  7. Application of Applicable Vehicle Code Sections
  8. Completion of 8 hours of training 40215 C.V.C.
Continental Breakfast and Lunch is Provided

Register Now
For more information, contact Carmen Gachupin at cgachup@cslanet.calstatela.edu

Booth 1
Booth 3
Booth 4
Booth 5
Image Sensing Systems
Booth 6
Passport Parking
Booth 101
Booth 103
Hub Parking Technology
Booth 105
Penn Credit Corporation
Booth 107
Rydin Decal
Booth 109
Payment Express
Booth 200
Parking Today
Booth 201
Scheidt & Bachmann
Booth 202
Nagels North America
Booth 203
Phoenix Group Information Systems
Booth 204
Global Parking Solutions USA
Booth 205
Booth 206
The Marlyn Group, LLC
Booth 207
Ask ParTek Solutions, Inc.
Booth 208
Envision Solar
Booth 209
TagMaster North America
Booth 300
Sentry Control Systems, Inc.
Booth 301
Parkeon, Inc
Booth 302
Q-Free TCS
Booth 303
POM Incorporated
Booth 304
Booth 305
Mobile NOW! LLC
Booth 306
Booth 307
CDM Smith
Booth 308
Complus Data Innovations, Inc
Booth 309
The Toledo Ticket Company
Booth 400
Watry Design, Inc.
Booth 401
Duncan Solutions
Booth 402
Clancy Systems Int'l Inc.
Booth 403
Amano McGann
Booth 404
Southland Printing Company, Inc.
Booth 405
ParkHelp USA
Booth 406
Secom International
Booth 407
Booth 408
Booth 409
Electronic Data Magnetics
Booth 500
T2 Systems, Inc.
Booth 501
Pacific Parking Systems, Inc.
Booth 502
Digital Payment Technologies
Booth 503
Swarco Traffic Americas, Inc
Booth 504
Booth 505
Medeco Security Locks
Booth 506
Walker Parking Consultants
Booth 507
Tannery Creek Systems Inc
Booth 508
Greentech Automotive, Inc.
Booth 509
Cale America
Booth 600
Weldon, Williams & Lick, Inc
Booth 601
Booth 602
SP Plus Corporation
Booth 603
Public Parking Associates, Inc.
Booth 604
Digital Printing Systems, Inc.
Booth 605
Booth 606
Turbo Data Systems, Inc.
Booth 607
IPS Group
Booth 608
Turbo Data Systems, Inc.
Booth 609
Data Ticket, Inc.
Yolanda Bautista

Yolanda supervises the Parking Enforcement Unit for the City of Santa Ana. The parking enforcement teams consist of City and contract employees. The combined teams consist of 21 enforcement officers. Yolanda has over 10 years of experience in Parking Enforcement.  During the last few years,  the City has transitioned from exclusive City employees enforcement to a combination of  private enforcement for  the majority of enforcement duties. Yolanda has been instrumental in the transitional process and works closely with other Cities that are looking to outsourcing Municipal Services.  Yolanda was recently appointed to serve as the Hearing Officer for parking citation appeals. Yolanda also serves  a Terrorism Liaison Officer for her Department. She has  taken extensive courses in this field and  recognizes the need to train her team in situational awareness for potential incident that they may encounter as First Responders. Yolanda is passionate about applied- technology  for parking enforcement and is eager to explore innovative methods  of enforcement.

Matt Bronson
Assistant City Manager

Matt Bronson serves as Assistant City Manager for the City of San Mateo and provides oversight to the City’s economic development, sustainability, communications, and downtown parking and maintenance programs.  Bronson previously served as the interim director of the Community Development Department and an interim manager in the Public Works Department overseeing the City’s street and facilities maintenance operations and the downtown parking program.  Prior to joining San Mateo in 2010, Bronson served in the County Administrator’s Office in Marin County from 2003 to 2010 and also worked for the City of Charlotte, North Carolina from 1999-2003.  Bronson has an undergraduate degree in environmental policy from the University of California, Davis and a master’s degree in public administration from the University of North Carolina at Chapel Hill.  

Cindy Campbell

Cindy Campbell is the Associate Director of the University Police Department at Cal Poly State University, San Luis Obispo, California. With over 33 years of experience in law enforcement, parking, and transportation services, Ms. Campbell has established herself as a leader within the parking and transportation industry. She applies her knowledge and experience in parking and circulation planning, parking program management, enforcement, adjudication, crisis communications and conflict resolution to develop and implement programs to enhance customer satisfaction and increase program revenues. 

In addition to parking program responsibilities, Ms. Campbell has oversight of the University Visitor Center, Transportation Demand Management & Transit Programs, Events Planning & Management Services, Community Outreach Programs, and Business Services for the University Police Department.  

Ms. Campbell currently serves as Immediate Past Chair of the Board of Directors for the International Parking Institute. 

Chief Michael Cash

Michael is the Chief of Police at Southwestern College, Chula Vista, California.  He retired after twenty four (24) years of service from the San Diego Police Department at the rank of Captain.  Michael was the Emergency Preparedness Manager at Loyola Marymount University and is a FEMA instructor in the Incident Command System and Emergency Operations Center.  Michael earned his Master’s degree in Criminal Justice.  

Frank Ching

Frank Ching always looks for the next technology-based “big thing” or what he can improve to enhance his parking operations.  He has an inherent knack for knowing where the industry is headed and is always one of the first professionals to adapt to change. Frank’s attitude is anything is possible and everyone can make the City a better place to work and live. In the last five years, Frank dedicated his career to transform the City away from the past and heading to the future.  He had implemented multiple sizable projects.

Julie Dixon

With over 23 years of parking and transportation management experience, Julie Dixon has been directly supporting municipalities throughout the United States.  She has extensive knowledge and hands-on experience with the solicitation, development, deployment, operation, and maintenance of solutions ranging from municipal parking programs to automated enforcement systems.  She has extensive parking management experience, and actually began her career as a parking enforcement officer for the Santa Barbara County Sheriff’s Department.   As her career path evolved, Ms. Dixon directed and managed all aspects of various complex transportation programs, including the City of Los Angeles Automated Enforcement Program and the City & County of San Francisco Parking Meter Counting, Collections and Management System and the City of Los Angeles Parking Meter Collections Program.  She has been responsible for establishing policies, defining objectives and delivering on initiatives for municipalities of all sizes, working at all levels within the administration, enforcement and adjudication processes.  In October 2012, Ms. Dixon founded Dixon Resources Unlimited with a goal of directly supporting municipal parking programs.  

Michael Ford
(510) 410-2680

At the City of Oakland, Michael is responsible for overseeing the operation and management of the City's parking facilities with combined annual revenues approaching $10million. As the project manager for a competitive RFP process, he helped put in place a multi-year contract with an innovative joint venture tasked with hitting net revenue and customer satisfaction targets for sixteen of the City's garages and surface lots. Michael is also tasked with developing management systems that reflect best practices, serving on the City's Parking Task Force and acting as a resource for research, planning and parking policy development across agencies. As a business development professional, he has worked in a broad range of industries from commercial transportation to training and development, media and advertising and online marketing in both established organizations and start ups. Michael earned his doctorate degree from UC Berkeley in 2008, completing an interdisciplinary program focused on the dynamics of commercial practice. Earlier this year, he became a Certified Parking Professional.

Maribel Fuente
Liaison Officer

As a Justice and Government (JAG) Liaison Branch Officer for the Department of Motor Vehicles (DMV), Maribel is responsible for providing uniform information to outside agencies that access driver license and vehicle registration on DMV’s database. She is part of the JAG training team that provides support and interpretation, using the California Vehicle Code, for law enforcement, courts and parking and toll agencies throughout the state.

Prior to JAG, Maribel worked in various DMV field offices; including the Occupational Licensing Unit responsible for issuing licenses to car dealers, dismantlers and others from the automotive industry. Additionally she worked in the Revenue Services Support Unit, where she served as the liaison to the Franchise Tax Board and analyzed and resolved past due registration collections, payments and dishonored check accounts. She also worked in the Motor Carrier Division, which was the liaison to the commercial motor vehicle industry and the California Highway Patrol ensuring safe and properly licensed commercial motor vehicles and drivers on California's highways. 

As a Liaison Officer, Maribel concentrates on providing accurate, timely and updated information and assistance regarding the Department's administrative policies and procedures.

Pawan Gupta

Pawan Gupta has over 15 years of experience in the design, construction and rehabilitation of structures. He specializes in the design and rehabilitation of reinforced concrete and post-tensioned structures. He is Fellow of the American Concrete Institute and is actively involved in a number of technical committees. Dr. Gupta has authored a number of technical papers and made numerous presentations at technical conferences. He has managed projects from conception to completion with construction cost budgets of over to $80 million.  Dr. Gupta has particular expertise in the retrofit and evaluation/rehabilitation of un-bonded post-tensioned concrete structures. He has been involved in the investigation, strengthening and repairs of a number of post-tensioned buildings and parking structures in the United States and Canada. In the process he has developed a simple device to nondestructively measure the pre-stressing force in tendons of existing post-tensioned structures. The technique has been patented in United States and Canada and has been successfully used in the resolution of construction defect litigation cases. 

Kearran Hayes
(310) 285-2561

Kearran Hayes began her parking career in 2002 with the City of Beverly Hills.  She spent 9 years enforcing parking laws and regulations within the city as a Parking Enforcement Officer.  In 2011, Officer Hayes was promoted to the position of Parking Enforcement Supervisor.  At that time, she created and developed a robust parking enforcement training program.  Subsequently, she was appointed to the position of Enforcement Training Supervisor.  Officer Hayes is an active member of the Department of Public Works Services Strategic Planning Committee and the Public Works event planning team.  

Ken Husting
Senior Transportation Engineer

Ken Husting is a Senior Transportation Engineer for the City of Los Angeles Department of Transportation (LADOT). As head of the Parking Meters Division, Ken is responsible for parking technology and meter operations citywide. With all city meters capable of receiving payments by coin or credit card, the 38,000 metered spaces generate over $55 million in annual revenue. A licensed civil engineer, Ken has over 17 years of experience with the City of Los Angeles previously serving as the Highway Program Manager responsible for delivery of over $150 million of transportation capital projects. He holds a Master of Public Administration from the University of Southern California and a Bachelor of Science in Civil Engineering from California State University, Long Beach.

Hap Huynh
Senior Director - Risk Products and Business Intelligence
(415) 412-9513

Hap Huynh is a Senior Director-Risk Products and Business Intelligence for Visa Inc.  He is responsible for US chip (contact & contactless) card programs at Visa.  Additionally, he has extensive risk and compliance experience in PCI DSS and payment application security.  Hap has over 10 years of information technology experience with a specialized focus in data security.  Prior to joining Visa, Hap worked for IBM on various IT development projects with large governmental agencies and private corporations.

Alex Israel
(310) 995-9001

Alexander Israel, has worked in both the Location-Based Services and Digital Media industries before Co-Founding ParkMe.  Earlier, Alex was involved in the entertainment industry, specializing in producing and new media. He worked with MTV International, the American Film Institute, the Sundance Institute, Disney and the United Talent Agency. Additionally, Alex has guest lectured at the University of New Orleans, USC and served as an interim member of the Board of Trustees at the American Film Institute and the University of Puget Sound. Alex earned a BA degree in Business and Economics from the University of Puget Sound and an MFA from the American Film Institute.

Carla Johnson

Carla Johnson joined the Mayor’s Office on Disability in 2008. She was appointed the Director in February 2014 after serving two years as the Interim Director. She has been working with disability rights laws since 1993.   A member of the disability community since 1992, Ms. Johnson is a graduate of the University of California Berkeley where she studied Architecture, City Planning, and Geography. Ms. Johnson is also a Certified Building Official (CBO) and a Certified Accessibility Specialist (CASp). She has over thirty years’ experience in the construction industry and was a licensed general building contractor before working fifteen years at the San Francisco Department of Building Inspection as a field inspector, Senior, and Chief Building Inspector. She previously managed the Disabled Access Division, and served as the Secretary to the Access Appeals Commission.

Janis Kent AIA

Janis Kent, AIA, has been involved in the world of Accessibility since the mid-1980‘s. She is designated a Subject Matter Expert by the California Division of the State Architect and a Certified Access Specialist. Additionally, she has been asked to speak on Accessibility at a variety of venues from the Dwell conventions in Los Angeles, to Design DC in Washington, to National AIA Conventions in Chicago and New Orleans, including a number of business associations and local AIA Chapters. Ms Kent also authored a book which is a compilation of architectural details on Accessibility and is working on an upcoming addition, and additionally writes numerous articles.

Mike King
Parking Technology and Infrastructure Manager

Mike King is the Parking Technology and Infrastructure Manager for the City of Sacramento, CA, responsible for the procurement, deployment, and operations of the equipment and facilities for the City’s on- and off-street parking.  He has procured and deployed 6,000 parking meters and a new 11-unit AutoVu License Plate Recognition system, and is finalizing the procurement of a new city-wide PARCS.

Prior to Sacramento, Mike was Serco’s Program Manager for SFpark, a federally funded project to reduce congestion by using technology and policy changes to make it easier for drivers to find parking.  For SFpark, he led procurement and vendor management for over $20M in products and services.

Michael Kodama
President of Michael R. Kodama Planning Consultants

Michael R. Kodama is president of Michael R. Kodama Planning Consultants. He works on parking management, transportation planning, and policy issues. He is also the Executive Director of Eco-Rapid Transit, a joint powers authority in Los Angeles County with 15 members (14 cities and Bob Hope Airport). He was the parking manager responsible for implementing the Downtown Ventura Parking Management Program.  He has been involved with parking management projects in cities such as New York, Denver, Portland, Aurora, San Francisco, Seattle, Burbank, Pasadena, Los Angeles, San Diego, Newport Beach, San Jose, Oakland and Ventura. These projects are related to demand-based parking management strategies and how to best use parking resources. This approach links parking with transportation demand management.  Mr. Kodama received his Masters in Urban Planning from UCLA and currently teaches transportation planning at USC.

Laura Lierz
Manager of Sales and Business Development for the Western US and Canada

Laura joined T2 Systems in 1996 as a technical support specialist, became T2’s first Account Manager. Laura’s focus was keeping high customer satisfaction levels and provide additional solutions. Laura held the position of Product Consultant where she provided analysis of T2 products and services could provide better efficiencies and improve ROI.

Prior to T2, Laura worked at the University of Colorado Boulder in the Parking and Transportation. Her responsibilities included Event and Enforcement Supervisor, special projects, summer conference sales, annual bicycle auction and supporting the parking management system.

Laura was a founding member of NWPA (now known at PIPTA) and is currently serving as secretary on the PIPTA Board. Laura earned her CAPP certification in April 2014.

Dan Mitchell
Assistant General Manager

Daniel E. Mitchell (P.E., PTOE) is an Assistant General Manager for LADOT, the City of Los Angeles Department of Transportation, where he leads the Project Delivery Group.  He is responsible for the planning, design, and implementation of the department’s capital improvement and safety projects.  Previously, Dan managed the City’s ATSAC Traffic Management Center, and he led the technological overhaul of the City’s metered parking operation, including the implementation of demand-based parking pricing and real-time guidance.  Dan is a licensed Civil and Traffic Engineer in California with over 18 years of transportation and parking management experience.

Sam Morrissey
Manager of Parking and Traffic

Sam Morrissey is the Manager of Parking and Traffic for the City of Santa Monica, where he has worked since January 2009.  He is responsible for overseeing all transportation engineering, traffic signal, and transportation demand management (TDM) program services.  Other responsibilities include implementing transportation management plans for special events, planning and monitoring traffic control for construction activities, developing and directing policies related to parking, project development, securing project funding, and working with local residents and business groups to address transportation issues.  Sam has over 14 years of experience in the design, planning, forecasting, analysis, and operation of a variety of transportation facilities.  Prior to joining the City of Santa Monica, Sam’s experience was in the private sector managing planning and engineering projects in California, Nevada, Arizona, Hawaii, Utah, and Washington.  He is a registered Civil Engineer in California and Hawaii, and a registered Traffic Engineer in California.

Colleen Niese

With over seventeen years experience in the parking industry working with three national operators, Colleen has held a number of leadership positions to either oversee or drive the start up of a wide number of corporate support functions: Human Resources, Employee Development, Field Audit, Legal and a Shared Services Center, comprised of a number of administrative departments, including A/P, Monthly Parking, Risk Management and a Call Center. She has partnered with the shareholders, senior management and employees to help drive the company’s financial results through strategic planning, systems implementation, and operational support. She is an active member of National Parking Association, having chaired the 2011 National Convention, has sat on the Executive Committee and Board and currently is a member of the NPA’s Certification Advisory Board.

Louis Perry
(213) 688-3019

Louis Perry has over 32 years of Security Experience in the Security industry. He has provided security for former Presidents, Secretaries of State, celebrities, commercial properties, residential properties, high profile events, and high profile properties in Los Angeles. Currently Louis Perry is the Founder and President of Kadima Security Services based in Los Angeles. 

Todd Pierce

Todd Pierce, owner of PICTOFORM, is a recognized leader in the field of graphic design and brand development and was previously named by Graphic Design: USA as one of the top 50 designers in North America.

Todd has designed brand identities for many companies big and small and has designed signage and wayfinding programs for some of the world’s most complex environments, from the redesign of the New York City Subway System signage program to major universities, hospitals, commercial & residential developments, for over 150 parking garages, and even entire cities.

Bob Planthold Mr.
Chair, Access Advisory Committee to Caltrans
(415) 431-6453

Bob Planthold is a single parent with a disability.

He has long been involved in advocacy on transportation matters.

He helped persuade the CTCDC, and eventually Caltrans, to lower the walking speed so that more pedestrians could safely cross streets, as well as helping persuade the legislature to pass AB 707, which lowered traffic speeds in senior zones. He now heads Caltrans' Access Advisory Committee, after earlier heading pedestrian-oriented counterparts for MTC and then for Caltrans District 4. He is an officer on the board of California Walks and co-chair of the California Pedestrian Advisory Committee.

Richard Raskin

Richard Raskin joined PCI over four years ago as Director of Internal Audit, after ten years serving as a parking consultant with Walker Parking Consultants and brings a tremendous depth of experience to his position.  Overall, Richard has spent about 25 years in the parking industry and specializes in enhancing parking operations and ensuring revenue integrity.  Richard has audited operations as large as airports and municipalities to as small as one-person cigar box lots.  Richard was interviewed in 2008 by National Public Radio (NPR) Marketplace regarding the future of on-street parking.  And also in 2008, Richard was the expert that the San Diego Union Tribune relied upon for an article on metered parking and on-street parking enforcement.  Richard has appeared as a speaker for the Association of Airport Internal Auditors (AAIA) in 2003, the Parking International Exposition (P.I.E) in 2005, and the Healthcare Facilities Symposium and Expo (HFSE) in 2008.

Dina Raya
(626) 318-1017

Dina Raya is the Senior Parking Enforcement Representative for the City of Pasadena. Dina has 15 years of public sector experience in the Parking Enforcement field. Dina oversees a parking enforcement staff consisting of 26 contract and City employees. Dina is a highly motivated and dedicated employee who consistently strives to enhance the parking enforcement program within the Department of Transportation. 

Rob Reiter

Robert Reiter is a safety and security specialist who is an expert in the protection of people and property.  His security clients have included the US Departments of State, Homeland Security, and Defense.  Rob is most active in areas of public safety where people work, play and shop in close proximity to vehicles, including parking lots, retail stores, malls, and pedestrian areas.  He is currently Co-Chair of the ASTM F12-10 working group that is developing standards for safety barriers in pedestrian and public environments.   His work on safety barriers has been cited in Standardization News and he has co-authored a research paper on the testing of safety barriers with the Texas Traffic Institute at Texas A&M University and in 2012 co-founded the Storefront Safety Council, an advocacy organization which has called attention to the frequency of vehicle-into-building crashed into stores, storefront offices, and public spaces.

Amir Sedadi

Amir Sedadi is currently serving as VP of Intelligent Transportation Systems, for IPS Group, a global engineering and manufacturing company. Amir has over 24 years of transportation management, engineering, and parking policy experience. In 2012, Mr. Sedadi retired from the City of Los Angeles Department of Transportation (LADOT) where he was responsible for the Office of Parking Management, Planning and Regulations. His vision and leadership were crucial to Los Angeles, as he successfully revamped its outdated parking services into a modern, technology-based operation which increased revenues from $34M to $67M. He is an engineering graduate of California State University Long Beach.

Brian Shaw
Director of Parking and Transportation Services

Brian Shaw became the new Director of Parking and Transportation Services at Stanford University in May 2014, taking over Stanford’s award winning and industry leading TDM program.  Prior to coming to Stanford, he oversaw Penn Transit, Penn Parking Services, Penn Mail Services and the Penn Ice Rink as the Director of Business Services at the University of Pennsylvania.  He is a specialist in the area of Sustainable Transportation, having created new programs at Penn, the University of Chicago and Emory that fostered carpooling, biking, walking and riding public transit to campus.  Brian serves on the International Parking Institute (IPI) Board of Directors and co-chair’s IPI’s Sustainability Committee, while serving on IPI’s Conference Program Committee.  He served as the Association for Commuter Transportation (ACT) president from 2009-12 and was previously Treasurer from 2005-8.  He now serves as ACT’s Immediate Past President, overseeing ACT’s Leadership Academy.  Brian received his Master’s of City Planning from Penn in 1995.  He is a Certified Administrator of Public Parking (CAPP) with IPI.  Brian frequently speaks on managing parking demand through increasing use of sustainable travel modes and demand based pricing.  He has given presentations for IPI, ACT, NACUBO and several regional parking and transportation groups.  He is a contributing author on the recently published Sustainable Parking Design & Management: A Practitioner's Handbook.

Donald Shoup

Donald Shoup is Distinguished Professor of Urban Planning at UCLA, where he has served as Chair of the Department of Urban Planning and Director of the Institute of Transportation Studies. His book, The High Cost of Free Parking, explains how better parking policies can improve cities, the economy, and the environment. In the book Shoup recommends that cities should charge fair market prices for on-street parking, use the meter revenue to finance added public services in the metered neighborhoods, and remove off-street parking requirements.  Donald Shoup is a Fellow of the American Institute of Certified Planners, an Honorary Professor at the Beijing Transportation Research Center, and the Editor of ACCESS. He holds B.E. in Electrical Engineering and Ph.D. in Economics from Yale University.

Roamy Valera

Mr. Valera has a background in the parking industry that extends over 25 years, including 11 years as a public administrator. As a Senior Vice President, Mr. Valera is  the business leader for SP+ Corporation’s Municipal and Institutional Services team, specializing in best-in-class solutions for managing parking capacity, vehicle registration, permits, fee collections, enforcement procedures, shuttle services, special event requirements, electronic reporting and maintenance of parking locations.  His focus is to lead the national growth and success of each of the market segments.

Prior to joining Standard Parking, Mr. Valera served as a Vice President/Managing Principal of Timothy Haahs and Associates, where he supervised the firm’s Florida operations, including project, financial management and business development.  Mr. Valera also served as the Miami Parking Authority’s Deputy Executive Director. He supervised all on-street and off-street operations and planning and development directives.     

He is a Certified Administrator of Public Parking and serves on the International Parking Institute (IPI) Board of Directors. In 2012 he was recognized by IPI with a Chairman’s Award for his work with the association and in 2013 he was recognized as the first recipient of the James M. Hunnicutt, CAPP, Parking Professional of the Year award. The award recognizes an individual’s contribution to the advancement of the parking industry. He is also a member of IPI’s board of directors.

Warren Vander Helm

Warren C. Vander Helm is Managing Partner of Parking Design Group, LLP and has over 35 years in parking design, operations and planning.  In the early eighties he served as a parking consultant with Allright Planning Division in Houston, Texas, where he offered land-use planning, development and parking facility design consultation to architects, developers and municipalities nationwide and supported commercial parking operations and development in 80 US cities.  Considerable project diversity has allowed Warren to find comprehensive parking design solutions for major airport, commercial, retail, hospitality, healthcare, education and entertainment projects.  Later as Vice President of Allright Parking System in Dallas, Texas, he expanded on and developed the profitability of 60 downtown and airport commercial parking operations.  Warren also held the position of Senior Parking Consultant with a California-based A&E firm where he expanded on his parking structure design expertise along with preparing demand/feasibility studies, cost estimating, pro forma, site planning, operations, programming and functional design for large and small structures.

Kelly Walton

Kelly Walton has been with the State for 31 years and the Department of Motor Vehicles for the past 29 years and is currently the lead Parking Liaison Officer with the Justice and Government Liaison Branch.  Kelly has worked for the department in various capacities with increasing responsibilities, which has allowed her to expand her knowledge in both the vehicle registration and drivers license process.  Ms. Walton has also served as the Subject Matter Expert and Liaison between the Franchise Tax Board and the department regarding the delinquent registration collection process. She has also participated as lead presenter to the Department of Motor Vehicle’s training branch and to their field office personnel in the training and understanding of the collection process for vehicle registration and dishonored checks.

Michelle Wendler AIA

Michelle Wendler, AIA has been creating parking solutions for the Watry Design’s clients for over 25 years. Michelle is a licensed architect in 12 states. She is responsible for the design of over 150 parking projects and leads parking studies and parking structure design for the firm. A member of the Sustainability & Education Committees for the International Parking Institute, Michelle has penned and spoken on a number of industry topics, such Healthcare Parking as the First Line of Customer Service, Incorporating Photovoltaics into Parking Structures & Parking Structure Aesthetics.

Dr Rick Willson

Richard Willson, Ph.D. FAICP.  Dr. Willson is Professor and Chair in the Department of Urban and Regional Planning at California State Polytechnic University, Pomona.  He has a 30 year track record in conducting research on parking and consulting with municipalities and developers on parking issues. He holds a Ph.D. in Planning from UCLA and Masters in Planning from USC. He is author of Parking Reform Made Easy, a 2013 book on parking requirement reform and a forthcoming book on parking management.  

Mark Yamarone
(626) 744-7474

As Transportation Administrator for the City of Pasadena Department of Transportation, Mark Yamarone leads Pasadena’s efforts to update the General Plan Mobility Element including the development the City’s first Complete Streets Plan as well as  new metrics to analyze the mobility benefits of proposed land uses and transportation improvements.  Mark serves as the lead staff representative on all regional transportation planning activities.  Mark is an expert in the area of transportation demand management and has over twenty years of transportation planning experience.  Mr. Yamarone has also worked for the California cities of Santa Clarita and Burbank.  He has a bachelor’s degree in economics from the University of California Irvine and a master’s degree in urban planning from the University of California Los Angeles.

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Carmen Gachupin

Director at Large, South

Director of Parking and Transportation
Cal Stare L,A.

5151 State University Drive
Los Angeles, CA 90032
(323) 343-5754
[Fax] (323) 343-6480

Julie Dixon

Consultant Representative

Dixon Resources Unlimited

322 Culver Blvd, Suite 151
Playa Del Rey, CA 90293
(213) 716-6933

Kirk Strassman

Vendor Representative

Vice President, Parking Solutions, West Region

606 S. Olive Street, 23rd Floor
Los Angeles, CA 90014
(310) 883-5125
[Fax] (213) 688-0807

Yael Oved

Conference Coordinator

P.O. Box 261605
Encino, CA 91426
(818) 581-1110