2015 Annual CPPA Conference & Trade Show

November 4th - 6th, 2015
Oakland Marriott

The 32nd annual CPPA conference will be held at the beautiful Marriott Oakland City Center on November 4-6, 2015. The hotel is centrally situated in downtown, having the opportunity to explore nearby Chinatown, museums, fine dining and trendy shopping at Jack London Square. Hop on the BART Subway System located across the street from the Oakland Marriott City Center and be comfortably transported to downtown San Francisco in only 12 minutes. The conference program will feature new information, great networking and multiple training opportunities as well as a great tradeshow for all attendees to visit.

See below for more information about the conference.

Click on the date to expand/collapse the schedule for that day

Tuesday, November 03, 2015

7:15 AM - 3:30 PM
Golf Tournament

This year’s tournament will be held at the Monarch Bay Golf Club. There will be multiple contests including a 50/50 raffle which benefits the Wounded Warriors project.

7:15 AM: Free shuttle leaves the hotel

9:00 AM: Tournament begins

1:00 PM: Award Reception

3:30 PM: Leave the course

Register: https://www.cppaparking.org/Events/ConferenceRegistration

Become a sponsor: https://www.cppaparking.org/Events/SponsorRegistration


8:00 AM - 4:45 PM
Hearing Examiner Training

Topics Include:
• Setting up and conducting the Hearing Exam

• The Investigative Process 

• The Importance of Due Process

• Legislative Update 

• Elements of a Good Decision Letter

8:00 AM - 4:45 PM
Green Garage Assessor Training

Presented By: Mr Daniel Ciarcia

The Green Garage Assessor Green Garage Assessors are parking professionals trained by the Green Parking Council on the Green Garage Certification Standard and the certification process.The Green Garage Certification Assessor Training is a one-day class that covers the theory and practice of building certification. Individuals who complete this training will be awarded a Certificate of Completion, be listed as a trained Green Garage Assessor on the Green Parking Council website and have access to GPC staff support prior to submission of certification documentation.

In addition, graduates of this training will find it invaluable for obtaining the highest certification levels for their parking facilities and streamlining the associated submission process.

8:15 AM - 4:45 PM
Customer Service/ Conflict Resolution

Presented By: Ms Cindy Campbell

Customer Service

The concept of being able to provide excellent customer service can be challenging, especially when the customer ISN’T always right! For those of us working within the parking industry, the goal of being perceived by the public as helpful and professional is attainable.

Attendees will gain valuable insights into how they may be perceived by customers and co-workers. Come learn how you can contribute to positive customer interaction through the use of effective communication methods and customer acknowledgment.


Conflict Resolution

How do you handle yourself when faced with conflict?  Complete a self-assessment and learn more about how to tailor your responses to different conflict situations in the workplace and with customers.  This session will help you to identify the sources of workplace conflict, assess your personal communication style, and recognize tools to communicate effectively with customers and co-workers.  Once you understand your style, you can apply the right tools when dealing with workplace conflict. 

Participants will receive useful information and techniques helpful to front line personnel, supervisors, and managers who interact with the public as well as peers and co-workers.

6:00 PM - 8:00 PM
Welcome Reception

Wednesday, November 04, 2015

8:00 AM - 9:00 AM
9:00 AM - 9:30 AM
CPPA Annaul Member's Meeting

9:30 AM - 9:45 AM
Welcome Address

Presented By: Mayor Libby Schaaf

Oakland Mayor Libby Schaaf

9:45 AM - 10:45 PM
Keynote Speaker- Stuart K. Robinson

Presented By: Mr Stuart K. Robinson

The Key Note will examine the futility of trying to alter the system, the boss, or significant other when the most powerful, painless way to effect change is to adjust our own thinking, beliefs, blueprint and actions. Robinson will also outline the fundamental modes of thinking that will empower us to overcome the boundaries that limit possibility, freeing us from non-productive thoughts and behaviors that actually create our obstacles. And for his finale, he will help us defeat the harmful thinking within ourselves that allows and invites our employer, our families, and even total strangers to diminish our experience and enjoyment of this wonderful opportunity called life.

11:00 AM - 1:30 PM
Exhibit Hall with Lunch

1:30 PM - 2:30 PM
Tactical Communication: Understanding the Messages We Send and Receive

Presented By: Ms Cindy Campbell

When it comes to first impressions–what snap decisions are being made about you? Others form their image of you through their own filters and based on this initial information, they form an impression and make decisions about who you are and how you will respond from that point on. This session will help you to better understand how your facial expressions, mood, body language and choice of words affect how your message is received by others. 

1:30 PM - 2:30 PM
Expanding Our Parking Vocabulary: Parking Professionals and Green Garage Certification Concepts- IPI Sustainability Committee

Presented By: Mr Brian Shaw , Ms Irma Henderson

What is place-making? Why is it important to be a part of a TMA or TMO? What is TDM and what does it have to do with parking? With the new Green Garage Certification Standard and program, parking professionals are expanding their areas of expertise. This presentation will help you become familiar with the new parking vocabulary and help you score some points on your next green garage.

1:30 PM - 2:30 PM
EMV and Payment Updates

Presented By: Mr Bret Johnson

EMV, which stands for Europay, MasterCard and Visa, is a global standard for cards equipped with computer chips and the technology used to authenticate chip-card transactions. In the wake of numerous large-scale data breaches and increasing rates of counterfeit card fraud, US card issuers are migrating to this new technology to protect consumers and reduce the costs of fraud.  This session will focus on EMV the technical standard for smart payment cards and for payment terminals including updates on changes in payments such as interchange, technology and processes.

2:30 PM - 3:30 PM
Parking Matters® Media Training: Making the Most of Media Opportunities

Presented By: Ms Cindy Campbell , Mr Casey Jones

The thought of being interviewed for live television can be frightening. With a little preparation and training, even the reluctant among us can learn to thrive in the media spotlight. Two of the parking industry’s frequent spokespersons will share their insights and experience to help you feel more comfortable and prepared to talk with the media. This session will provide examples - both good and bad - in dealing with interviews as well as best-in-practice strategies for improving the public’s perception of parking. 


2:30 PM - 3:30 PM
Big Data- What Is It And Why Does It Matter- IPI Technology Committee

Presented By: Ms Amie Devero , Mr Randy Jones

Big Data...What is it and Why Does it Matter presentation is the sixth in a series of parking-specific presentations by IPI's Parking Technology Committee.  With the emergence of integrated parking systems, electronic payments, and cloud based management systems, parking and transportation data is becoming more accessible to owners and operators.  This presentation will focus on defining Big Data, where to obtain the data, and how to determine the value of the information.  In addition, this presentation will introduce applicable uses of Big Data in the parking and transportation sector as well as important factors to consider when seeking to apply big data in your operation.

2:30 PM - 3:30 PM
Web Based Enforcement Application Tool For Real-Time Field Support

Presented By: Mr Juan Rodriguez , Ms Dina Ochoa

InField is a new UCI Transportation and Distribution Services designed, created and implemented web application that provides enforcement and other field personnel a tool allowing real-time information and support.  Using InField on their smart phones, personnel can call out motorist assistance, disseminate information about field conditions, send photos, check license plate numbers and permits, and run reports.Automated InField functions are time and resource efficient, help staff provide customer service, and provides for more accurate information delivered directly to the appropriate person.  UCI will present a case study on its new InField mobile web application.



3:30 PM - 4:30 PM
Municipal, University & Technology Roundtables

CPPA’s Round Tables offer 60-minute peer-to-peer discussions focusing on segments of our industry.  Gain and share valuable insights for either the University, Municipal or Technology segments.

4:30 PM - 6:00 PM
Exhibit Hall- Vendor Reception

6:00 PM - 7:30 PM
Women in Parking- Meet and Greet -(Invite Only)

Thursday, November 05, 2015

7:30 AM - 8:30 AM
8:00 AM - 9:45 AM
GENERAL SESSION: goBerkeley and Oakland’s Pilot Flexible Parking Benefit District: The Next Generation of Parking Management

Presented By: Ms Renee Jordan , Ms Alene Pearson , Mr Michael Ford , Mr Matt Nichols

The number and types of demand-responsive parking pricing programs continues to expand in California and nationally.  This session will explore how the neighboring Bay Area cities of Berkeley and Oakland have implemented demand-based pricing programs in the past 2 years.  The speakers have been involved in program design, funding, implementation, and will share their experiences in communications, partnerships, rollout and operations, data collection, and performance analysis. Join us for a frank talk about resources, design choices, challenges, and the exciting opportunities in the field.

9:45 AM - 10:45 AM
Disabled Parking Panel

Disabled parking poses some of the most challenging problems that parking professionals face today.  This panel will discuss current best practices and provide legal and legislative updates.   

9:45 AM - 10:45 AM
Making Smart Parking a Part of Intelligent Transportation Systems

Presented By: Mr David Leingang

The ability to view and analyze real-time and historic data presented within an Intelligent Transportation Systems (ITS) framework can provide the consumer with valuable information and tools for making smarter transportation AND parking decisions.  This session illustrates how parking is a very real component of an advanced ITS traffic/congestion management program.  Through multiple technological products and concepts as well as a greater awareness of the general importance of ITS, parking industry leaders are now making great strides to advance and promote parking as an element of ITS.  We parking professionals must be a major catalyst driving the integration of parking and ITS.

9:45 AM - 10:45 AM
Executing a One-Day Transportation Plan For 38,000: UC 2014 Commencement

Presented By: Mr Ramon Zavala

UCI Transportation planned, marketed, and executed a sustainable transportation plan that successfully met the transportation needs of the 38,000 people attending the 50th anniversary of the University of California, Irvine Commencement.  President Barack Obama gave the keynote address, which presented both opportunities and challenges for UCI Transportation to accommodate all those travelling to the event.  Taking its principles and practices of transportation management used on campus, UCI Transportation delivered a high level of customer service and transportation efficiency to graduates, their guests, dignitaries and event volunteers, and successfully met the transportation goals for the event.

10:45 AM - 11:45 AM
To Charge of Not to Charge: Transit Parking Panel

Presented By: Mr Matt Davis , Mr Frank Ching , Ms Leyla Hedayat

While most transit agencies have parking facilities, the similarities often stop there.Parking tends to be a complicated and contentious topic especially for agencies with highly successful stations and shrinking operational budgets. Our panel will discuss the ongoing issues that factor into charging for parking along with measures agencies use to achieve better utilization of their parking resources.

10:45 AM - 11:45 AM
Seven Steps to Electric Vehicle Charging

Presented By: Mr John Kalb

The request for electric vehicle (EV) charging stations is accelerating. Yet it is easy for a facility manager or stakeholder to get lost in the complexity of the technology, business and operational models. What is needed is a simple action plan that streamlines the information required to make a decision about deploying charging stations.

This session will detail 7 simple steps that lead to charging program decisions. We will discuss what information is required, and how to assess that information to formulate a plan for your property. We will also review industry trends, business models and commercial property case studies.

10:45 AM - 11:45 AM
Increasing Off-Street Enforcement Efficiency with Real-Time Violation Tracking

Presented By: Mr Chris Yigit

This session presents a free-flow off-street parking management approach, which merges the benefits of unobstructed parking lot access with the high compliance and efficient enforcement of gated lots, enabled by the rise of the pay-by-plate parking ecosystem and license plate recognition technology. This presentation outlines the principles and technologies employed to increase customer satisfaction while decreasing equipment and maintenance costs in off-street parking lot installations.

11:45 AM - 1:15 PM
Awards Luncheon

1:15 PM - 3:15 PM
Exhibit Hall

3:15 PM - 4:15 PM
Parking Revenue Security

Presented By: Mr Mike King

Let’s face it, almost all parking organizations deal with significant amounts of cash (bills and coins) on a daily basis.  There is substantial risk when handling and storing physical currency, and that risk must be mitigated in a fiscally responsible organization.  This presentation will cover the threats to the security of the revenue, along with the solution that is being implemented in the City of Sacramento.

3:15 PM - 4:15 PM
Life Without a Parking Structure

Presented By: Ms Irma Henderson

UC Riverside is one of two University of California campuses without a commuter parking structure, this session will describe how UCR's UPASS program is an integral component of the campus' strategy to relieve parking demand while providing access to employment and education to a diverse community.

3:15 PM - 4:15 PM
Tactical Communication: Dealing Effectively with Anger, Disrespect and “Off Topic” Dialog

Presented By: Ms Cindy Campbell

Some of the most stress-provoking situations encountered at work involve interactions with angry, disrespectful customers. This session will discuss the importance of active listening and projecting empathy during difficult customer contacts. In addition, the presenter will review effective techniques intended to help you to direct the conversation back on topic.


4:15 PM - 5:15 PM
How To Engage and Define Your Stakeholders

Presented By: Mr David Cooker

Do you have a RFP coming out soon? Have you engaged all of the affected parties? Do you have a parking problem downtown that requires input from multiple groups? Is it difficult to get the information and participation levels that you need? Identifying the key stakeholders is a critical component of a successful parking program. This session will focus on how to identify who needs to be involved, how to extract the information that you need, and retain their ongoing involvement throughout the project. We will outline how to spread the word, where to hold the meetings to maximize attendance, and how to be an effective moderator. We will review case studies that will include project experience and examples of an effective level of stakeholder engagement.

4:15 PM - 5:15 PM
Embracing the Changing Market Mobile Platforms

Presented By: Mr Andrew LaMothe , Mr Nathan Berry , Ms Amie Devero , Mr John Oglesby , Mr Nathan Donnell , Mr Franklin McPherson

The parking marketplace is going through a mobile revolution.  Getting parking information, paying for parking, tracking parking, managing parking, enhancing customer service, and parking enforcement are all being done on mobile platforms.  What are the latest trends in the use of mobile platforms? How hard is it to implement mobile platforms in your operation? What does it cost to leverage mobile platform solutions?  We have brought together a panel of industry experts to give you answers to these questions and to allow you to ask your own questions. Let’s get connected.

4:15 PM - 5:15 PM
Parking Meter Collections, Counting and Reconciliation Process

Presented By: Ms Julie Dixon

While parking meter technology has evolved significantly over the years, there has been very little change in the methodology for the collection, tracking and reconciliation of coins. This session will focus on a case study of municipal agencies who have introduced an advanced workforce management technology tool that relies upon geo-tracking and route management tools that ensure revenues are collected in a timely and accurate fashion. In addition to route management and employee accountability, these municipalities have implemented a solution that offers a simple work order and maintenance tracking tool. This includes the ability to track the exact locations of cash box, meter collectors and revenue collections equipment. This presentation will focus on the implementation processes, the overall impacts on the workforce and, most importantly, a review of the introduced efficiencies and overall impacts on parking revenues.

5:30 PM - 7:00 PM
President's Reception

Friday, November 06, 2015

7:30 AM - 8:30 AM
8:00 AM - 9:00 AM
Diagnose Before You Budget- Parking Structure Maintenance

Presented By: Mr Sunil Puri P.E.

As a parking structure ages, it requires periodic maintenance. This presentation will discuss typical distress conditions present in garages. Multiple case studies will exemplify the importance of doing a correct diagnosis of the existing conditions before a budget or repair plan is developed. A step-by-step diagnostic approach will be shared for attendees to understand the causes of existing deterioration in garages. Use of state-of-the art technology with non-destructive tools to assess hidden conditions will be highlighted.

9:00 AM - 10:30 AM
Legislative Update including Vehicle Barriers in All New Construction

Presented By: Mr Matt Siverling , Mr Rob Reiter , Ms Julie Rosenberg , Mr Victor Manalo Ph. D., Mr Tim Yaryan

California has passed legislation which requires the use of vehicle barriers in parking areas to protect buildings and pedestrians. The California Building Standards Commission is instructed to consider certain standards in formulating codes that incorporate vehicle barriers in the design of any new building. This is a "first look" at the legislation and the far-reaching effects it will have on parking design, public safety, premises liability, and construction.

10:30 AM - 12:00 AM
DMV update

Presented By: Ms Kelly Walton

This session will be a brief overview by DMV representatives on the following topics:


·         Vehicle Registration Print Out Review

·         Disabled Placard/License Plate Review

·         Occupational Licensing and How to look up Dealer Plates

Oakland Marriott City Center
1001 Broadway
Oakland, CA 94607

CLICK HERE for hotel arrangements.

Become a Sponsor

Booth 101
Weldon, Williams & Lick, Inc.
Booth 103
Complus Data Innovations
Booth 105
Booth 109
Xerox State & Local Solutions, Inc.
Booth 111
Booth 113
Parking Today
Booth 200
Booth 201
Booth 202
Parkmobile, LLC
Booth 203
Nagels North America LLC
Booth 204
Booth 205
Pacific Parking Systems, Inc.
Booth 208
Penn Credit Corporation
Booth 209
POM Parking Meters
Booth 210
Booth 211
Public Parking Associates, Inc.
Booth 212
Booth 213
Booth 300
Walker Parking Consultants
Booth 301
Booth 302
Global Parking Solutions USA
Booth 303
Q-Free TCS
Booth 304
TagMaster NA
Booth 305
AIMS - EDC Corporation
Booth 308
McCarthy Building Companies, Inc.
Booth 309
Digital Printing Systems, Inc.
Booth 310
Duncan Solutions, Inc.
Booth 311
Tannery Creek Systems Inc
Booth 312
CALE America Inc
Booth 313
Parking Panda
Booth 400
Serco Inc.
Booth 401
LAZ Parking
Booth 402
Medeco Security Locks
Booth 403
Southland Printing Company, Inc
Booth 404
Booth 405
T2 Systems
Booth 408
IPS Group, Inc.
Booth 409
Amano McGann
Booth 410
IPS Group, Inc.
Booth 411
Phoenix Group Information Systems
Booth 412
Booth 413
GreenTech Automotive
Booth 500
Douglas Parking LLC.
Booth 501
cramZ marketing services, Inc
Booth 502
The Western Group
Booth 503
Capitol Barricade, Inc
Booth 504
CDM Smith
Booth 505
Watry Design, Inc.
Booth 508
HUB Parking Technology USA, Inc.
Booth 509
Booth 510
Walter P Moore
Booth 511
The Toledo Ticket Company
Booth 512
Rydin Decal
Booth 513
Clancy Systems
Booth 600
Municipal Maintenance Equipment, Inc.
Booth 602
Data Ticket, Inc.
Booth 604
Booth 608
Turbo Data Systems, Inc.
Booth 610
Turbo Data Systems, Inc.
Booth 612
SP Plus Corporation

Carmen Gachupin

Director at Large, South

Director of Parking and Transportation
Cal Stare L,A.

carmen Gachupin
5151 State University Dr.
Los Angeles, CA 90032
(323) 343-5754
[Fax] (323) 343-6480

Kirk Strassman

Vendor Representative

Vice President, Operations

606 S Olive St, 23rd floor
Los Angeles, CA 90014
(310) 883-5125
[Fax] (213) 688-0807

Michelle Wendler

Conference - Program Co-Chair

Watry Design, Inc.

100 Century Center Ct.
Ste. 600
San Jose, CA 95112
(949) 429-4800
[Fax] (408) 532-5004

Marlene Cramer, CAPP

Conference - Program Co-Chair

Assistant Director Business Services, University Police
Cal Poly

1 Grand Ave., Bldg 36
San Luis Obispo, CA 93407-0140
(805) 756-6141
[Fax] (805) 756-6676

Yael Oved

Conference Coordinator


P.O. Box 261605
Encino, CA 91426
(818) 581-1110