2016 Annual CPPA Conference & Trade Show

November 2nd - 4th, 2016
Hyatt Regency Orange County

Click on the date to expand/collapse the schedule for that day

Tuesday, November 01, 2016

7:00 AM - 2:00 PM
Golf Tournament

Coyote Hills Golf Club 1440 E. Bastanchury Road. Fullerton, CA 92835

Come and Celebrate the CPPA’s 33nd year by playing golf with friends and colleagues all while supporting an incredible and worthy cause – The Wounded Warriors Family Support!

Transportation will be provided from Hotel (Bus leaving at 6am)

Cart, range balls and box meal included

Shotgun format

Accepting singles and foursomes

Club rentals available (call course directly)

Loads of Prizes

Any questions contact Mike at mike.chiodo@ipsgroupinc.com

8:00 AM - 5:00 PM
Hearing Examiner Training

Garden 1 & 2

Hearing Examiner Training:

Learn how to conduct Hearings Practice rendering effective decisions applies to anyone involved in making parking citation decisions.

Attendees of this 8-hour training program will be taken through the citation appeal and hearing process. In-depth discussion covering hearing officer procedures and class participation in hearing scenarios will be included. 

Topics Include:
1. Overview of the Contesting Program
2. Initial Review Process and Procedure
3. Setting up the Hearing
4. Fines and Exceptions
5. Meeting Agency Requirements
6. Application of Applicable Vehicle Code Sections
7. Completion of 8 hours of training 40215 C.V.C.

 Continental Breakfast and Lunch is Provided

8:00 AM - 5:00 PM
Accredited Parking Organization Reviewers Training

Presented By: Casey Jones , Maria Irshad

Garden 4

The Accredited Parking Organization (APO) program, is IPI’s newest credential, and establishes a benchmark of the quality by which a parking management organization conducts its business and maintains its facilities and services. An APO designation assures the public that a parking program meets national and internationally endorsed standards for professionalism, accountability, creativity, responsibility, and performance.  The new certification recognizes parking organizations that have achieved a comprehensive standard of excellence, based on best practices in responsible parking management and operations, customer service, professional development, safety, and security.

APO Site Reviewers are solely trained by IPI to evaluate organizations pursuing accreditation under the program. Upon successful completion of this training, the site reviewers will receive an APO site reviewer certificate.  This training prepares and designates site reviewers who will then work with applicants who seek to achieve APO status.

9:00 AM - 4:30 PM
IPI Training- Customer Service and Conflict Resolution Training

Presented By: Cindy Campbell

Garden 3

Customer Service

This course provides attendees with basic concepts related to the delivery of customer service. Topics include the dimensions of customer service, customer acknowledgment, effective communication methods, and techniques that can be used when interacting with difficult customers. Attendees will also gain valuable insights into how they may be perceived by customers and co-workers.

Learning Objectives for Customer Service: In this course, attendees will learn how to:

* Review statistics on how customer service word of mouth and social media reports spread and what that means for your organization and returning customers.

* Explore how to handle difficult and angry customers in a positive manner, including the importance of nonverbal behaviors.

* Identify the three dimensions of customer service.

* Illustrate how the “Model of Communication” can contribute to a positive customer interaction.

* Recognize the benefits of active listening including how to restate, summarize, divide, and clarify the customer’s words to facilitate problem solving.

* Use acknowledgement and positive interactions to deliver good customer service

Conflict Resolution

This course will provide attendees with concepts and techniques intended to neutralize and de-escalate customer conflict. Topics include sources of workplace conflict, personal motivations that contribute to conflict, and an assessment of the attendees personal communication style as it relates to conflict. Class discussion will include methods of dealing effectively with aggressive behaviors and angry customers.

Learning Objectives for Conflict Resolution: In this course you will learn how to:

* Examine the four sources of workplace conflict.

* Evaluate personal conflict style by completing and analyzing an assessment.

* Effectively apply communication techniques during conflicts with customers and co-workers.

* Explore how the five stages of group development affects conflict and workplace needs.

1:30 PM - 4:30 PM
City of Anaheim – Historic Downtown, Center Street Promenade

Two miles from Disneyland sits Historic Downtown Anaheim. Once relegated to aging retail stores and a customer base of mainly City employees and visitors to City Hall, this area has transformed into a bustling destination with an eclectic artsy environment. This area is home to several attractions such as, the Anaheim Ice, home of the Ahaheim Ducks, Farmer’s Market, Muzeo – a hidden gem of a museum featuring renowned exhibits and the Packing House, a food lover’s paradise that houses over twenty different merchants selling delicious meals from around the globe. These destinations and more drive parking demand and create both opportunities and challenges from a parking perspective.

On this tour you’ll see the results of the automation project; you’ll visit the parking office and see the City’s way finding and parking guidance system. You’ll hear about the challenges of meeting the needs of different user groups and providing solutions for increased parking demand.

1:30 PM - 4:30 PM
Chapman University Tour

Come tour Chapman University, ranked #6 amongst 124 Western regional universities in the U.S. News & World Report 2017 edition of “America’s Best Colleges”. Get a behind the scenes tour of our new Performing Arts Center, take a walking tour of our beautiful campus and see how we manage special event parking, Board of Trustee Parking and Admission Visitors parking using a variety of equipment and signage. Hear about our success stories and challenges in being located next to the historic district of Old Town Orange and the future plans for managing parking at Chapman University. Enjoy some light refreshments and go back to the hotel with a bag of Chapman swag.

3:00 PM - 6:00 PM
Vendor/Exhibitors ONLY- Move In

5:00 PM - 6:30 PM
Welcome Reception

Wednesday, November 02, 2016

8:00 AM - 11:00 AM
Vendor/Exhibitors ONLY- Move In

9:00 AM - 9:30 AM
Business Meeting

Grand Ballroom A

9:45 AM - 9:55 PM
Special Guest

Presented By: Tom Morton

Grand Ballroom A

Tom Morton

Executive Director

Convention, Sports & Entertainment Department

City of Anaheim

9:55 AM - 11:00 AM
Keynote Address

Presented By: Larry Johnson

Grand Ballroom A

Absolute Honesty: Building A Corporate Culture That Values Straight Talk and Rewards Integrity

11:00 AM - 1:30 PM
Exhibit Hall with Lunch

Grand Ballroom B-G

1:35 PM - 2:30 PM
[Management Track] Executing a Consultant’s Recommendations: What to keep, What to change and What to throw out entirely

Presented By: Debbie Richeson , Chad Lynn , Casey Jones , Tina McCarty

Grand Ballroom A

We’ve all received consulting reports where some of the recommendations were easy to implement, some needed to be changed and some simply weren’t going to work.  In this moderated panel discussion hear an honest, open and earnest discussion from three clients who will share the good, the bad and the ugly from a recent parking and transportation study so that you can be prepared, learn from their experience and get the most out of your consultant engagements.

1:35 PM - 2:30 PM
[Sustainability Track] TDM 2.0 @ Stanford

Presented By: Brian Shaw

Garden 1&2

This presentation will discuss how Stanford is making use of technology, alternative fuels, and the emerging field of residential transportation demand management to further efforts to reduce single occupancy vehicle travel, campus traffic, bike and pedestrian safety and demand for parking.  The presenter will discuss innovative approaches being made at Stanford to continue the progress made in reducing drive alone commuting while the campus continues to grow.  These will include electric buses and support for electric vehicles; growing bike commuting while improving bike safety on campus through programs, services and infrastructure; the emerging area of electric-based mobility devices such as ebikes, escooters and motorized skateboards; the role of technology in improving non-drive alone mobility (Uber/Lyft, Ride©, Scoop, Mobility as a Service (MaaS)); and residential TDM (same day delivery support, carsharing).

2:45 PM - 3:40 PM
[Management Track] Developing Privacy Policies for Parking Departments

Presented By: Kevin Uhlenhaker

Grand Ballroom A

The growing adoption of new and emerging technologies by parking operators has allowed our industry to realize significant improvements. In recent years, various public interest groups and legislators have expressed privacy concerns with the collection and use of data associated with these technologies. Many parking organizations do not have written parking data privacy policies in place to protect their organization and their customers. This session helps attendees create, review, or improve their privacy policies especially as it relates to recent legislation in California.

2:45 PM - 3:40 PM
[Technology Track] The Dos & Don’ts of Selling Parking Online from an Industry Veteran

Presented By: Tim Maloney

Garden 1&2

The parking industry has seen a huge increase in mobile payments and reservations over the past several years.  Early adopters of parking apps are driving millions of dollars of incremental revenue to their facilities. Wondering what the best practices are when you’re working with an online reservation partner? How should you set your online rates? How much inventory should you put online at a given time? How many online reservations apps should you work with?  Learn the dos and don’ts of properly leveraging this technology from an industry veteran who now helps lead one of the largest parking apps in the country.

3:45 PM - 4:40 PM
[Management Track] Accredited Parking Organization – Is Your Organization Up for the Challenge?

Presented By: Maria Irshad

Garden 1&2

This session will present an overview of the new APO standard, and summarize the range of industry practices and features that are state of the industry in institutional, municipal, medical, university, airport, private, and other parking programs nationally and internationally. This session will review the checklist format that has been developed to document the necessary evidence of compliance with these evolving industry standards.  Programs that successfully meet the standards set forth in this assessment process will be certified as exemplifying a solid and well-rounded parking program and exhibiting the key practices supported by IPI, therefore warranting recommendation as having achieved Accredited Parking Organization (APO). 

3:45 PM - 4:40 PM
[Sustainability Track] What Does Stanford’s Roble Field Parking Structure Have In Common With the San Diego Airport Terminal 2 Parking Plaza?

Presented By: Jeffrey Goodermote , Paul Wessel , Matt Davis , Brian Shaw , Michelle Wendler

Grand Ballroom A

Both Stanford University and the San Diego Airport are pursuing Green Garage Certification to show their commitment to Sustainable Best Practices. Hear firsthand how easily attainable bronze level certification is under California’s Building Code and how both projects are reaching the goals for Management, Programs, Technology & Structural Design and Innovation. During this session, you will also hear the latest developments on the program’s governing body, the USGBC’s Parksmart, which began administrating the rebranded program last spring.

5:00 PM - 6:30 PM
Exhibit Hall

Grand Ballroom B-G

Thursday, November 03, 2016

7:30 AM - 8:30 AM
Volunteer Breakfast (Invite Only)

Salon 7 & 8 (2nd Floor, North Tower)

(Invite Only)

8:30 AM - 10:00 AM
[Management Track] Roundtable- Municipal Management

Presented By: Wayne Dalton

Garden 3

If you oversee a municipal operation or work with those who do, this session is for you.  In this facilitated roundtable discussion participants will discuss contemporary topics unique to them, generate ideas on how to overcome common problems and network.

8:30 AM - 10:00 AM
[Management Track] Roundtable- University Management

Presented By: Marlene Cramer

Garden 1&2

If you oversee a university parking and transportation department or work with those who do, this session is for you.  In this facilitated roundtable discussion participants will discuss contemporary topics unique to them, generate ideas on how to overcome common problems and network.

8:30 AM - 10:00 AM
[Front Line Track] Roundtable- Front Line

Presented By: Cindy Campbell

Garden 4

If you are an organization’s front line, from customer service representative and enforcement officer to maintenance and special event staff, join your colleagues to discuss your biggest challenges and learn from your colleagues about solutions that you can bring back home. 

10:05 AM - 11:00 AM
[Sustainability Track] Mobility: Moving Parking in a New Direction

Presented By: Kirk Strassman

Garden 4

Parking doesn’t just impact mobility in significant ways; it impacts mobility in every way. Parking touches every point in the mobility spectrum, including congestion management, safety, and access. How we manage parking in the greater context of transportation policy says a lot about how we'll address traffic, ensure convenience, promote Vision Zero, and solve the first and last mile problem. The presentation will provide an overview of how parking can be used as a tool to help cities address these transportation issues.

10:05 AM - 11:00 AM
[Management Track] Designing Pricing Programs Today: Lessons from Seattle to San Francisco

Presented By: Lauren Mattern

Garden 1&2

Seattle and San Francisco were two of the first cities to implement a demand-responsive parking pricing program for their public parking systems.  One of the projects took a low-cost, low-tech approach, while the other was a high-tech showcase project.  Both have successfully modeled ways to better distribute parking demand and provide better customer experiences.  This session will cover the key attributes of both programs, with an emphasis on major lessons learned and the most important questions: Where do we go from here?  If designing a system from scratch today, which components from these projects would you use to create the most efficient, effective pricing system today?

10:05 AM - 11:00 AM
[Technology Track] Technology: The Future Is Here, Make the Most of It!

Presented By: Ali Khaksar , Philip Endres , Robert Amante , Kelly Clonts , Mike King

Garden 3

From mobile payments and guidance systems to cloud computing and the collection of big data, technology in parking is advancing at a breakneck pace.  In this moderated panel session you’ll hear from the people who are bringing technology to our industry and what they think are the big ideas and big challenges that we may face.   You’ll walk away with a glimpse of the most exciting and promising technologies and creative thinking plus an appreciation for how to get “technology” right. 

11:00 AM - 12:30 PM
Awards Lunch

Grand Ballroom A

12:30 PM - 2:30 PM
Exhibit Hall

Grand Ballroom B-G

2:30 PM - 5:00 PM
Vendor/Exhibitors ONLY- Move Out

2:35 PM - 3:30 PM
[Sustainability Track] Garage Ventilation Energy Efficiency – A Significant Savings Opportunity Not To Be Overlooked

Presented By: Frank Nagle

Garden 4

New, stricter standards have been adopted in California, with Title 24 now requiring continuous ventilation in commercial garages – even with a carbon monoxide (CO) system in place and operable.  Fortunately, garage ventilation technology has taken a quantum leap in the past few years to produce innovative, “variable flow” demand-control ventilation (DCV) systems. Learn how "variable flow" systems provide a smarter, more capable and cost effective means for ventilating commercial garages, yielding substantial, across-the-board rewards -- including energy savings up to and beyond 95%.

2:35 PM - 3:30 PM
[Management Track] Paleo Diet for Parking: Using Lean Management Techniques to Drive Organizational Effectiveness

Presented By: Marlene Cramer

Garden 1&2

We’ve all heard about lean organizations but how can lean principles be applied to your parking operation?  This interactive session will quickly give you hands on tools to make your parking operation more effective when solving problems.   Attendees will learn about "lean" business principles, how these can apply to your parking operation and how to conduct meetings or approach problem solving in an effective manner by using lean tools and exercises.

2:35 PM - 3:30 PM
[Technology Track] Self Driving Cars

Presented By: An Nguyen , Pari Ashabi

Garden 3

We’ve heard the stories both good and bad but autonomous vehicles appear to be just on the horizon for commercial and personal use. This session will explore self-driving vehicles and the impact on parking and transit.  We’ll discuss strategies on building new parking structures when self-driving vehicles may affect the parking demand and how cities may reduce parking.

3:35 PM - 4:30 PM
[Sustainability Track] So we didn’t get the $50 million: Life since the Smart City grant and how Denver’s big ideas are still moving forward

Presented By: Cindy Patton , Sean Mackin

Garden 4

Out of 78 cities, Denver was one of seven selected as a finalist for the USDOT’s Smart City Challenge and, as a result, devoted a team of experts to developing a premier business plan for technology innovation in mobility. Although not awarded the 50 million, Denver is still moving forward with some great concepts from the plan. Topics in this session will include how Denver is pursuing creative strategies to implement our Smart City ideas including our mobility marketplace app, Go Denver; bringing new sharing economy transportation solutions to underserved areas; increasing electric vehicle adoption and infrastructure; and connected vehicle strategies; and pursuing innovation partnerships with private organizations.

3:35 PM - 4:30 PM
[Technology Track] How to optimize your drive and park experience through Machine Learning Techniques

Presented By: Emmanuel Loreno, PhD

Garden 3

Regulate the curb and provide parking spaces for residents, special events, visitors or shoppers is a delicate balance to achieve. Recent studies demonstrated that in some cities 30% of the traffic was generated by people looking for a parking spot. This situation not only generates frustration for the driver but strongly contributes to CO2 emissions and other air pollutants. Parking guidance and path planning can help day to day parking but is also a must-have technology to spread the drivers over the available parking facilities in the city for specific events or particular driving conditions.

3:35 PM - 4:30 PM
[Management Track] Limitless Options: Finding (or Creating) Professional Development Opportunities for your Team

Presented By: Cindy Campbell , Julie Dixon

Garden 1&2

Training dollars are usually the first thing to get cut when the boss calls and asks you to tighten the budget belt.  But we know that if we don't keep up with our training and professional development our staff may be left being unprepared and feeling underappreciated.  In this session, Cindy Campbell, International Parking Institute’s Senior Training & Development Specialist and Julie Dixon, Principal & Founder of Dixon Resources Unlimited, will share a number of resources, ideas and professional development opportunities available to educate your staff and develop your team regardless of your budget.

5:00 PM - 6:30 PM
[Sponsored by IPS Group] Presidents Reception

Sponsored by IPS Group

Friday, November 04, 2016

8:00 AM - 9:30 AM
Legislative Review Session

Presented By: Matt Siverling , Julie Rosenberg

Grand Ballroom A

Review all the current pending and active legislation related to parking. Our legislation committee chairperson and our Sacramento lobbyist will be on-hand to answer your questions.

9:35 AM - 12:15 PM
[Front Line Track] DMV Update

Presented By: Kelly Walton , Maribel Fuentes

Grand Ballroom A

This session will be a brief overview by DMV representatives on the following topics

  • Vehicle Registration Print Out Review
  • Disabled Placard/License Plate Review
  • Occupational Licensing and How to look up Dealer Plates

9:35 AM - 10:25 AM
[Management Track] Apples to Apples: Standard Measures Yield the Benefits of Benchmarking

Presented By: Shi McGowan

Garden 3

Big data isn’t the wave of the future—it’s the reality of the present. And benchmarking connects the dots to turn the abundance of data a parking organization produces into useful information. When using common standards of measurement, comparing your parking organization to others expands your knowledge about successes and opportunities.  Yet benchmarking falls short if parking operations don’t compare apples to apples. This presentation will identify significant standards of measurement—demographics and key performance indicators—important to comparing parking organizations. It will highlight benefits of benchmarking and examples of actionable information that can maximize the potential of your operation.

Hyatt Regency Orange County
11999 Harbor Blvd
Garden Grove, CA 92840

CLICK HERE for hotel arrangements.

Become a Sponsor

Booth 101
Booth 103
POM Parking Meters
Booth 105
Booth 107
Booth 109
CHK America, INC.
Booth 111
Park Assist
Booth 113
INTEC Controls
Booth 115
Booth 200
IPS Group
Booth 201
HUB Parking Technology USA, Inc.
Booth 202
CDM Smith
Booth 203
Booth 204
Rydin Decal
Booth 205
Booth 206
McCarthy Building Companies, Inc.
Booth 208
Swarco Traffic Americas
Booth 210
T2 Systems
Booth 211
SP Plus Corporation
Booth 212
Booth 213
Southland Printing Company, Inc.
Booth 214
Q-Free TCS
Booth 215
Cale America
Booth 300
Pacific Parking Systems, Inc.
Booth 301
Watry Design, Inc.
Booth 302
Pacific Parking Systems, Inc.
Booth 303
Medeco Security Locks
Booth 304
Booth 305
Data Ticket, Inc.
Booth 310
Amano McGann
Booth 311
Duncan Solutions
Booth 312
Walker Parking Consultants
Booth 313
Toledo Ticket Company
Booth 314
Municipal Maintenance Equipment, Inc.
Booth 315
Booth 400
Complus Data Innovations, Inc
Booth 401
Booth 402
Complus Data Innovations, Inc
Booth 403
Global Parking Solutions USA
Booth 404
Booth 405
Clancy Systems
Booth 407
Weldon, Williams & Lick, Inc.
Booth 409
Turbo Data Systems
Booth 410
Booth 411
Turbo Data Systems
Booth 412
Tannery Creek Systems Inc
Booth 413
Walter P Moore
Booth 414
Booth 415
Eyepax IT Consulting
Booth 500
Phoenix Group Information Systems
Booth 502
CTE Systems
Booth 504
JCL Traffic Services
Booth 506
Booth 508
Scheidt & Bachmann
Booth 510
VIMOC Technologies
Booth 512
Booth 514
Parking Today
Booth TT1
Booth TT2
Clean Fuel Connection
Booth TT3
Parkmobile, LLC
Booth TT4
CramZ Marketing Services, Inc
Booth TT5
Capitol Barricade, Inc
Booth TT6
Booth TT7
TagMaster North America
Booth TT8
Booth TT9
Sean Mackin
Manager of Parking Opertaions, City and County of Denver Colorado

Sean Mackin is the Manager of Parking Operations within Transportation & Mobility for the City & County of Denver and is responsible for the operations and supporting policies surrounding Denver’s parking system.  Sean has more than 20 years of successful experience specializing in parking and asset management and played a key role on both the project team charged with creating Denver’s Strategic Parking Plan and Denver’s USDOT Smart City Challenge Team. Prior to his position with the City, Sean was a manager in the private parking industry with locations in Denver, Washington D.C., Maryland & Virginia.

Cindy Patton
Parking and Planning Manager with Parking Operations, City and County of Denver Colorado

Cindy Patton is the Parking and Planning Manager with Parking Operations, a division of Denver Public Works Transportation and Mobility, where she leads a team committed to furthering multi-modal transportation through a variety of on-street parking initiatives and programs.  Dually focused on on- street operations, planning and policy efforts, and communications; Cindy works to raise the profile of pedestrian, bicycle, and transit priorities in Denver through the implementation of a thoughtful parking management program.  Cindy was the primary author of the 2010 Strategic Parking Plan (SPP), a framework policy that sets the foundation of parking and curb lane management decision-making for the City and County of Denver and was also a core team member on Denver’s USDOT Smart City Challenge Team.  Consistently working to dispel its sometimes negative connotation, she believes that parking management can be a powerful city building tool. Cindy earned her Master’s Degree in Urban and Regional Planning from the University of Colorado in Denver and her Bachelor of Arts degree from Pepperdine University in Malibu, California.

Robert Amante
Product Manager, Genetec

Robert Amante is Product Manager for AutoVu™, the automatic license plate recognition (ALPR) solution from Genetec™ for parking and law enforcement. Robert joined the company in January 2012 and has since been instrumental in growing the AutoVu™ product line. Robert has a wide range of skills due to his sales background which made him excel as a Sales Engineer prior to becoming a Product Manager at Genetec. Robert holds a Degree in Computer Science and a Bachelor of Commerce with a focus on Management from Concordia University, Quebec, Canada.

Pari Ashabi
Parking Manager, Walker Parking Consultants

Pari Ashabi is a Project Manager for Walker Parking Consultants’ Los Angeles Office. She has led projects from conceptual development through construction documents as well as bidding and construction administration. With a specialized knowledge of all aspects of functional parking design, she is one of Walker’s most experienced senior parking consultants and designers.

Pari has experience in feasibility analysis, functional design, and project management of numerous parking projects including mixed-use parking facilities, educational facilities, and healthcare facilities. She has over 25 years of parking industry experience and has worked on various project types throughout Southern California and overseas.  She has a Bachelor of Architecture from the University of Oklahoma.

Her notable projects include SDSU Parking Structure #5, with 1500 stalls and a running track on the roof, and SDSU Parking Structure #6, with 2500 stalls.

Cindy Campbell
Senior Training & Development Specialist International Parking Institute

Cindy Campbell is the Senior Training and Development Specialist for the International Parking Institute (IPI). With over 35 years of experience in law enforcement, parking, and transportation services, she brings comprehensiveindustry knowledge and professional experience to the IPI training program.Cindy is a past chairman of the Board for the International Parking Institute and is credited as one of the founders of the “Parking Matters”initiative. Parking Matters was created to advance the parking profession through education and increased awareness about the value of parking professionals. 

Prior to joining the staff at IPI, Cindy served asAssociate Director of University Police for California Polytechnic State University. She is now dedicated to providing staff training, motivation, and skill enhancement through IPI onsite training programs.

Kelly Clonts
Lead Transportation Specialist, Smarking

Kelly Clonts is Smarking’s lead transportation specialist. Kelly​  received her Master of Science in Transportation Engineering and Master of City and Regional Planning (M.C.P.) from the University of California, Berkeley. Kelly is an expert in parking policy, GIS, statistical analysis, and parsing and mapping US Census data; she has been teaching the subjects to graduate students at UC Berkeley as a part-time lecturer since 2011. She conducted independent research of parking, transit, and carsharing, presented to the World Conference on Transport Research and the Transportation Research Board. Kelly has consulted for dozens of cities in the Bay Area, including on parking technology and employee parking for the City of Mountain View, variable pricing strategies for the City of Berkeley, and successfully implementing demand management policies for the cities of Vallejo, Hayward, Albany, and San Leandro. She led the development of a regional parking database effort for the Metropolitan Transportation Commission (MTC), focusing on aggregating data and parking management strategies throughout the San Francisco Bay Area.

Marlene Cramer
CAPP, Associate Director, Cal Poly San Luis Obispo
(805) 756-6141

Marlene Cramer, CAPP, is the Associate Director, University Police Parking Services at Cal Poly State University, San Luis Obispo, California.

Marlene is a regular contributor to the California Public Parking Association (CPPA) Newsletter and IPI’s “Parking Professional” magazine. Marlene was awarded Parking Professional of the Year in 2008 by CPPA and has held leadership positions within CPPA as Treasurer, Vice Present, President and Past President.

Marlene holds a Business Degree in Management and Human Resources Management from Columbia College.

Marlene Cramer
CAPP, Associate Director, Cal Poly San Luis Obispo

Marlene Cramer, CAPP is the Associate Director, University Police Parking Services at Cal Poly State University, San Luis Obispo, California.

Marlene is a regular contributor to the California Public Parking Association (CPPA) Newsletter and IPI’s “Parking Professional” magazine. Marlene was awarded Parking Professional of the Year in 2008 by CPPA and has held leadership positions within CPPA as Treasurer, Vice Present, President and Past President.

Marlene holds a Business Degree in Management and Human Resources Management from Columbia College.

Wayne Dalton
Parking Superintendent for the Parking Division, City of Monterey

Wayne has been employed with the City of Monterey for the past 28 years.  He is currently serves as the Parking Superintendent for the Parking Division.  In that role he is responsible for the four sections of the Division, Administration/Revenue; Enforcement; Maintenance/Collections; and Off Street Attendant Facilities.  He is a graduate of CSU Fresno.   Wayne currently serves as Past President on California Public Parking Association Board of Directors; he previously served as President, Vice-President and Treasurer for the Association.  He is active in the Seaside Rotary and the Seaside Civic League. 

Matt Davis
Associate Principal, Watry Design, Inc.

Matt Davis has been creating parking solutions for over 10 years. He has worked on over 50 parking projects and is a certified Parksmart Advisor. As an Associate Principal for Watry Design, Matt leads sustainable design solutions for the firm. His projects include the Tustin Metrolink Station Parking Structure, winner of the International Parking Institutes Best Sustainable Parking & Transportation’s Award of Merit, and Stanford University’s Roble Field Parking Structure #10, which is pursuing Silver Green Garage certification. Matt has penned and spoken on a number of industry topics, such as Green Parking, Transit Parking Best Practices, the Future of Parking, Retrofitting Parking and Right Sizing Parking.

Julie Dixon
Principal Consultant, Dixon Resources Unlimited

With over 25 years of parking and transportation management experience, Julie Dixon has been directly supporting municipalities throughout the United States.  She has extensive knowledge and hands-on experience with the solicitation, development, deployment, operation, and maintenance of solutions ranging from municipal parking programs to automated enforcement systems.  She has been responsible for establishing policies, defining objectives and delivering on initiatives for municipalities of all sizes, working at all levels within the administration, enforcement and adjudication processes.

Philip Endres
Sales Associate of Western Region, Passport

Philip Endres serves as a Sales Associate of the Western region for Passport.  Philip consults everyday with current and prospective clients to discern challenges with their parking infrastructure, and develops tools to meet those technology needs.  Philip’s career has helped him garner experience in a multitude of industries while bringing technological expertise to his clients, and helping them solve problems.  Philip received his bachelor’s degree from the Farmer School of Business at Miami University in Oxford, OH.

Maribel Fuentes

Maribel has worked in the Department of Motor Vehicles (DMV) field offices. Including the Occupational Licensing Unit and issued licenses to the automotive industry. The Revenue Services Support Unit and served as a liaison to the Franchise Tax Board. She also has experience with the commercial motor vehicle industry and the California Highway Patrol. Currently, with the Justice and Government Liaison Branch (JAG), she is responsible for providing uniform information to outside agencies that access driver license and vehicle registration. Maribel is part of the JAG training team that provides support and interpretation using the California vehicle code for law enforcement, courts, and parking and toll agencies.

Jeffrey Goodermote
Director of Parking Structures, Swinerton Builders

Jeff Goodermote, a certified Parksmart Advisor and Associate DBIA, has extensive experience in delivering parking structures for Swinerton Builders’s clients. As the Director of Parking Structures, he is responsible for oversight of the builder’s Self-Perform Concrete and Parking Structure Market. Jeff has a track record for delivering projects on time, on budget and that meet or exceed expectations. His extensive experience includes delivery of high profile projects such as the JPL West Arroyo Parking Structure, John Wayne Airport Parking Structure C and the San Diego Airport Terminal 2 Parking Plaza. Jeff is an active participant in the Design Build Institute of America and Parksmart.

Maria Irshad
CAPP, Assistant Director, ParkHouston

Maria Irshad, CAPP, MPA is the Assistant Director for ParkHouston, the agency responsible for on-street parking in the City of Houston. ParkHoustonmanages about 9,300 paid parking spaces and 19 off-street surface lots; the enforcement of all parking codes and the administration of various permits. In her role as Assistant Director, Maria leads a team of 75 and provides parking policy recommendations to the Mayor’s Office.

Maria is a Certified Administrator of Public Parking and holds a Master’s degree in Public Administration. She serves on various IPI committees and is a past president of Women Professionals in Government. The Network of Schools of Public Policy, Affairs and Administration (NASPAA) recognized Maria with a “Spotlight Award” in 2014 for her contributions toward solving public sector problems.

Larry Johnson
MA Corporate Culture Expert
(800) 759-4933

For twenty five years, Larry has helped organizations build more productive and profitable working cultures through the development of strong leaders and dedicated employees. He has received rave reviews from more than150,000 busi-ness, government, and health-care professionals in every state in the union, as well as in Great Britain, China, Indonesia, Central America and Australia for his presentations on the topics of leadership, change, customer service, and honesty in business. Additionally, Larry has eight years of real life experience as a manager in health care, three years as a manager in city government, and 26 years as president of his own consulting firm.

Casey Jones
CAPP, Vice President, Institutional Services, SP+


Casey Jones is Vice President – Institutional Services for SP Plus Corporation where he works with municipalities and universities to solve parking and transportation challenges. He joined the company in 2013 after 18 years overseeing parking programs in Seattle, Portland, and Spokane, and at the University of Colorado and Boise State University. He has been responsible for award-winning programs recognized for superior customer-service, technological innovation and sustainability. In addition, Jones founded his own consulting firm and has served communities and universities focusing on improving customer satisfaction, reducing operational costs and improving financial performance.

Jones is past chairman of the board for the International Parking Institute (IPI), and he currently serves as Accredited Parking Organization board of directors. He has served on the board of directors for the Green Parking Council and he isthe founding president of the Pacific Intermountain Parking and Transportation Association.

He holds a Master of Public Administration, a BA in political science, and a graduate certificate in sustainable leadership. He is a Certified Administrator of Public Parking and a Certified Main Street Manager. He and his wife and their two boys live in Boise, Idaho.

Ali Khaksar
President,Tagmaster North America

Ali Khaksar, President of TagMaster North America since its inception, is responsible for business planning for automatic vehicle identification (AVI), transportation, and security while overseeing all North American operations. He also serves as chairman of the Board of Directors, is responsible for company investments in the AVI industry, and leads corporate product development initiatives. Prior to TagMaster NA, he worked as the director of business development and operations manager at several companies serving the AVI industry. He is a member of the International Parking Institute and the American Society for Industrial Security.

Mike King
Parking Technology and Infrastructure Manager, City of Sacramento


Mike King is the Parking Technology and Infrastructure Manager for the City of Sacramento, CA, responsible for the equipment and facilities for the City’s on- and off-street parking. He has procured and deployed 4,500 parking meterswith sensors, a 12-unit license plate recognition system, a city-wide PARCS supporting over 10 facilities, and a mobile payment system with electronic/virtual permits.

Prior to Sacramento, Mike was Serco’s Program Manager forSFpark, a federally funded project to reduce congestion by using technology and policy changes to make it easier for drivers to find parking. For SFpark,he led procurement and vendor management for over $50M in products and Services

Emmanuel Loreno, PhD
Vice President of Strategic Accounts for the North American market, Parkeon

Emmanuel has a PhD in Business Intelligence and Machine Learning. His research topics covered the selection of relevant data sets and decision making using Deep Learning techniques. Emmanuel applied his research to complex models like stock exchange investment, risk management and oil field services.

Emmanuel joined Parkeon in 2005, and is now the Vice President of Strategic Accounts for the North American market. He’s in charge of managing the biggest key accounts for Parkeon in the US and Canada and defining the global strategy for the data oriented innovations in his market.

Chad Lynn
CAPP, Assistant Director of Public Works, City of Beverly Hills

Chad Lynn has been working in the parking profession since 1993, starting as a parking attendant/flag person working parking lots for special events and continuing as an Operations Director to provide parking and logistic services for events such as the 1996 Olympic Games in Atlanta, NASCAR and PGA Championships and Ryder Cup Tournaments.  Chad joined the public sector in 1997 as a Parking Coordinator for the City of Beverly Hills and was the first Parking Services Manager to serve with the City of San Rafael, located north of San Francisco in the Bay Area.  Chad was awarded the Certified Administrator of Public Parking (CAPP) credential from the International Parking Institute (IPI) and University of Virginia in 2004 (first in the State of California).  Chad serves as a member of the Board of Advisors for the International Parking Institute and is a Past President of the California Public Parking Association. While serving as the Director of Parking Operations for the City of Beverly Hills, major projects include the public/private partnership with the five-star Montage Hotel as part of a public garden and parking facility development, completion of a public works fleet and public parking facility serving a City owned/operated Class A office building, and the construction and operations of a parking facility in cooperation with the Wallis Annenberg Center for the Performing Arts.  Chad is currently serving as the Assistant Director of Public Works for the City of Beverly Hills, which includes parking, fleet services, real estate development/management, and capital project administration.  Outside of work, Chad is married (his wife thanks CPPA for letting him speak about parking somewhere other than at home!), has a Master’s degree in Leadership and is a Certified PADI SCUBA Instructor.

Tim Maloney
Vice President of Sales, Spothero
(415) 760-4940

Tim Maloney is Vice President of Sales at SpotHero where he focuses on bolstering SpotHero’s relationships with parking operators as the leading online reservation service.

Prior to SpotHero, Tim spent the majority of his career at Propark, a national parking management and transportation services company,  managing a team of over 1,100 nationwide. 

Tim scaled Propark from 150 locations in 5 states to over 500 across 15 states.   He was involved in both organic growth and acquisitions and led the process of buying Winpark, a national parking company founded by Hines.  As EVP of National Sales he added new business units including a transportation and courier arm that was responsible for the launch the same day delivery services, Google Shopping Express and Amazon’s Prime Now. 

Tim is on the marketing committee for the Green Parking Council, and active member of both the NPA and IPI and regularly speaks at parking industry conferences.

Lauren Mattern
Senior Associate, Nelson/Nygaard
(415) 652-2995

Lauren Mattern, Senior Associate at Nelson \ Nygaard, leads parking and multimodal transportation projects in Southern California and nationwide. Her forward-looking perspective and broad public sector experience result in successfully implemented, bold projects. She is an industry expert on the intractable role of parking within the built environment and public health realms and provides expertise on multimodal planning and transportation management strategies. She has a passion for data-driven decision making and great user design, and enjoys pondering how planning paradigms may shift as transportation options and technologies change quickly over the years.

Lauren previously served as Manager of Parking Policy and Technology at the San Francisco Municipal Transportation Agency, helping bring SFpark, a new type of parking and demand management system, to life. The pioneering $42M project changed the parking management field, successfully reducing circling and emissions in pilot areas. It won major kudos for its innovation and impact, including from the Institute for Transportation and Development Policy, Harvard Kennedy School, and the International Parking Institute.

Tina McCarty
Parking and Venue Manager, City of Stockton

Tina McCarty has been in the municipal Parking and Event Industries for the past 17 years. First with the City of Sacramento’s Off-Street Parking Department, with responsibilities for budget development, project management and operations. She then spent 15 years as the Business Manager for the Convention Center Complex where herresponsibilities included human resource, project and budget management, as well as procurement and policy development. Now at the City of Stockton, Ms. McCarty oversees the Parking Operation, Entertainment Venues and the City Marinas. She has a BA in Government from Sacramento State University. Her municipal experience combined with ten plus years in retail management give her a no-nonsense approach to business operations and unique perspective on how they can survive and sometimes thrive in a government environment.

Shi McGowan
Regional Sales Manager for PARCS, T2 Systems

Shi is the Regional Sales Manager for the product lines of PARCS. She is here to assist customers with providing an effective solution for their parking operation; and to assist existing customers with adding the PARCS product lines to enhance their operation. Her territories include Texas, Oklahoma, New Mexico, Nevada, Arizona, and California. Shi started in the parking industry in 2005 and joined T2 Systems in 2007. She earned a Bachelors of Science degree in Information Technology from Mississippi State.

Tom Morton
Executive Director Anaheim Convention/Sports/Entertainment

Tom Morton’s 24 year career in public assembly facility management has included roles in event services, facility operations, parking and traffic management, sales and executive management in venues throughout the country. Tom’s diverse experience includes positions at the Louisiana Superdome (New Orleans, LA.), the Mobile Convention Center (Mobile, AL.), the Long Beach Convention & Entertainment Center (Long Beach, CA.), the San Diego County Fairgrounds (Del Mar, CA.), the Great Western Forum (Inglewood, CA.) and the Albuquerque Convention Center (Albuquerque, NM.).

Currently, Tom is the Executive Director of the City of Anaheim’s Convention, Sports and Entertainment department. Tom is responsible for the overall operations of the Anaheim Convention Center, while overseeing the City’s contractual relationships with Visit Anaheim and the companies managing Angel Stadium of Anaheim, Honda Center, the City National Grove of Anaheim and ARTIC. Tom manages and oversees all of the activities and operations of the department, as well as play a critical role in strategic planning efforts for any future development of these areas.

Tom, a San Diego native, is a cum laude graduate of Tulane University (New Orleans, LA.). While at Tulane, Tom was a two year captain of Tulane’s varsity baseball team and was honored as an Academic All-American his senior year. Tom followed Tulane as a graduate of the International Association of Assembly Manager’s School of Public Assembly Facility Management.

Frank Nagle
Principal, Nagle Energy Solutions, LLC

Frank Nagle is the founding principal of Nagle Energy Solutions (NES), which develops, manufactures, distributes and installs an innovative, energy saving ventilation control system for commercial garages.

He is an active member of the International Parking Institute (IPI), Green Parking Council (GPC) and the California Public Parking Association (CPPA), serving on the IPI’s Sustainability Committee and the GPC’s Sustainable Technologies Committee, for which he helped craft the Green Garage Certification Standard for garage ventilation.

In 2011, he served on the California Energy Commission (CEC) task force that revised California’s Energy Code, known as Title 24, specific to enclosed parking garage ventilation.

An Nguyen
Walker Parking Consultants

An Nguyen brings over 10 years of parking operations, parking technology, valet parking and business development experience and expertise to Walker Parking Consultants. Prior to joining Walker, An was a Senior Account Manager and Sales Engineer for a leading parking technology and software firm. His parking operations and technology experience includes work with several national operators and overseeing significant projects across the country. He is a graduate of the Georgia Institute of Technology.

Debbie Richeson
Director of Parking & Support Services, San Diego State University

Debbie Richeson is the Director of Parking & Support Services at San Diego State University. She has worked in the parking industry for over 20 years at SDSU and has served in the management position for over 10 years.

Ms. Richeson obtained her B.A. in Psychology and her M.S. in Homeland Security. She attended Police Officer Standards and Training Command College where she publish an article for National Association of College and University Business Officers, “Technology Trends and Implications for Campus Security.”

Ms. Richeson’s parking responsibilities at SDSU have changed dramatically over the past couple of years. She has been provided the opportunity to implement many changes which better serve the campus. Over the next several years she will continue to implement new technologies, strategies and services to change the campus parking landscape.

Julie Rosenberg
Manager of the SFMTA Hearing Section, SFMTA

Julie Rosenberg has been the Manager of the SFMTA Hearing Section since 2005.  In addition to conducting hearings for contested parking citations, tows and boots, the SFMTA Hearing Section conducts hearings on protested transit violation citations, Safe Paths of Travel citations (issued against contractors that create unsafe conditions on the street) and complaints made against Muni bus operators for alleged violations of the Muni Rules related to access for the disabled.  After attending USF Law School, she became licensed to practice law in 1995 and worked in private practice for several years prior to joining the SFMTA.  She is the current Northern Director at Large for the CPPA and is on the legislative committee.

Brian Shaw
Director of Parking and Transportation Services, CAPP, Stanford University

Brian Shaw became the Director of Parking and Transportation Services at Stanford University in May 2014. He is a specialist in the area of Sustainable Transportation, having created new programs at the University of Pennsylvania, the University of Chicago and Emory that fostered carpooling, biking, walking and riding public transit to campus. Brian now serves on the board of International Parking Institute (IPI), co-chairing IPI’s Sustainability Committee and also serves on IPI’s Conference Program Committee. He continues to serve ACT by overseeing ACT’s Leadership Academy. Brian received his Masters of City Planning from Penn in 1995. Since 2012, he has been a Certified Administrator of Public Parking (CAPP) with IPI. Brian frequently speaks on managing parking demand through increasing use of sustainable travel modes and demand based pricing.

Matt Siverling
CPPA Lobbyist

Matt Siverling has been an independent contract lobbyist since 2004; representing the State Association of County Auditors; the County Agricultural Commissioners & Sealers Association, the California Association of Clerks & Election Officials, and San Benito County. He also has represented the Fresno Flood Control District and assisted in representing the Chief Probation Officers of California.

Kirk Strassman
North America, West Region Vice President of Parking & Mobility Solutions, Xerox

Kirk Strassman is the North America, West Region Vice President of Parking & Mobility Solutions for Xerox‘s Transportation Group.  Mr. Strassman enjoys the challenges of the parking & mobility industry and welcomes the opportunity to bring fresh ideas and solutions to clients.  In his current position, he is responsible for continuing to develop Xerox’s industry leading role in delivery of best-in-class parking & mobility solutions, including the recent launch of the GoLA and GoDenver parking & transportation mobility app which is a transportation & parking options aggregator.  Mr. Strassman has served 14-years on the California Public Parking Association’s Board of Directors and 4-years on the Advisory Board for the International Parking Institute.

Kevin Uhlenhaker
CEO, Nupark Inc.

Kevin Uhlenhaker, CEO of NuPark, has over 16 years of experience in the parking industry. He co-founded NuPark to bring the efficiencies of LPR based parking management and a truly customer focused approach to the parking market. He is a member of the IPI Technology Committee and was recognized as part of NPA's 2105 40 under 40 awards.  Before NuPark, Kevin spent time with various parking organizations including at Texas Tech University, T2 Systems, and ParkingSoft.

Kelly Walton

Kelly Walton has been with the State for 31 years and the Department of Motor Vehicles for the past 29 years and is currently the lead Parking Liaison Officer with the Justice and Government Liaison Branch. Kelly has worked for the department in various capacities with increasing responsibilities, which has allowed her to expand her knowledge in both the vehicle registration and drivers license process. Ms. Walton has also served as the Subject Matter Expert and Liaison between the Franchise Tax Board and the department regarding the delinquent registration collection process. She has also participated as lead presenter to the Department of Motor Vehicle’s training branch and to their field office personnel in the training and understanding of the collection process for vehicle registration and dishonored checks.

Michelle Wendler
Principal, Watry Design, Inc.

Michelle Wendler, AIA has been creating parking solutions for clients for over 25 years. She is responsible for the design of over 150 parking projects and leads parking studies and parking structure design for Watry Design, Inc.  As a Principal, Michelle develops solutions that enhance the user experience, such as the Long Beach AirportParking Structure and CSU Long Beach Parking Structures 2 &  3. A member of the Sustainability & Education Committees for the International Parking Institute, Michelle has penned and spoken on a number of industry topics, such as Healthcare Parking as the First Line of Customer Service, Incorporating Photovoltaics into Parking Structures & Parking Structure Aesthetics.

Paul Wessel
(203) 672-5889

Paul Wessel is the Executive Director of the Green Parking Council, a national 501(c)(3) organization developing and dispersing green parking practices through certification and credentialing programs, open-sourced standards, professional leadership and educational development and training. GPC works at the intersection of parking, green building, clean technology, renewable energy, smart grid infrastructure, urban planning and sustainable mobility. Wessel previously served as the Director of Traffic and Parking for the City of New Haven as well as a board member of the New Haven Parking Authority and the Greater New Haven Transit District. He currently sits on the board of the Greater New Haven Clean Cities Coalition.

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Carmen Gachupin

Director at Large, South

Director of Parking and Transportation
Cal State Los Angeles

Carmen Gachupin
5151 State University Dr.
Los Angeles, CA 90032
(323) 343-5754
[Fax] (323) 343-6480

Kirk Strassman

Vendor Representative

Vice President, Parking & Mobility Solutions
Xerox, Inc.

255 California Street
Suite 550
San Francisco, CA 94111
(310) 883-5125

Yael Oved

Conference Coordinator


P.O. Box 5690
Sherman Oaks, CA 91413
(818) 581-1110

Casey Jones

Conference Program Chair

CAPP,Vice President, Institutional Services
SP Plus Corporation

3937 Globe Theatre Avenue
Boise, ID 83716
(208) 866-7743